, July 31, 2004 Keeley said that upon showing their label the album, he was unsure how they would react to it. He said that "for the most part it was a very positive" reaction. On April 28, "For the Workforce, Drowning" was released as a single; around this, the band performed at Skate and Surf Fest. In June and July, the group toured the US alongside
Rival Schools,
This Day Forward,
Murder by Death and
Every Time I Die. In addition, they performed at the Field Day and
Hellfest festivals. "For the Workforce, Drowning" was released on a
split 7-inch vinyl record with "
Under a Killing Moon" by
Thrice on July 1. Following this, the band took a two-week break, their first since November 2002, and then spent the next four weeks rehearsing. Having the song as a single, Rickly said he "like[d] the idea of a song about the exploitation of sexuality being on major media outlets like radio and television." The
music video for the track, released on August 28, was directed by
Joakim Åhlund. Initially announced for release on August 19, It was previously made available for streaming nine days prior to release. The UK version of the album was released through
Mercury Records. The Japanese version included a cover of
Sigur Rós' "
Ný batterí" (2000) as a bonus track. Bassist Tim Payne said they were listening to that band's
Ágætis byrjun (1999) album when he suggested Thursday should cover one of their songs. Later in September, the group went on a brief tour of North America In October, the group went on a UK tour with
Coheed and Cambria and
Further Seems Forever. In October and November, the group went on a tour of North America with
Thrice and Coheed and Cambria. Following this, the group toured with
Deftones until early December. Following this, the group supported
AFI on their North American tour in February and March, and played a handful of shows with
the Bronx,
Head Automatica, and
Piebald. A tour with
Poison the Well,
Engine Down, and
Spitalfield started in April, which lead into an appearance on the main stage at the
Warped Tour. They supported
the Cure on their US tour in July and August 2004, and appeared at Strhessfest. ==Reception==