Canada 's Canadian Victory Bonds poster
Give Us The Tools 1941
Canada's involvement in the Second World War began when Canada declared war on
Nazi Germany on September 10, 1939, one week after the United Kingdom. Approximately half of the Canadian war cost was covered by War Savings Certificates and war bonds known as "Victory Bonds" as in World War I. War Savings Certificates began selling in May 1940 and were sold door-to-door by volunteers as well as at banks, post offices, trust companies and other authorised dealers. Although the effort raised $ in funds and was successful in financially involving millions of Canadians in the war effort, it only provided the Government of Canada with a fraction of what was needed. When it became apparent that the war would last a number of years the war bond and certificate programs were organised more formally under the
National War Finance Committee in December 1941, directed initially by the president of the
Bank of Montreal and subsequently by the Governor of the
Bank of Canada. radio commercials and full page advertisements in most major daily newspapers and weekly magazines. Realistic staged military invasions, such as the
If Day scenario in
Winnipeg,
Manitoba, were even employed to raise awareness and shock citizens into purchasing bonds.
Germany The
Nazi regime never attempted to convince the general populace to buy long-term war bonds as had been done during the First World War. The Reich government did not want to present any perceived form of public referendum on the war, which would be the indirect result if a bond drive did poorly. Rather, the regime financed its war efforts by borrowing directly from financial institutions, using short-term war bonds as collateral. Likewise, German bank commissioners compelled occupied Czechoslovakia to buy up German war bonds. By the end of the war, German war bonds accounted for 70% of investments held by
Czechoslovak banks. Of principal concern were issues surrounding war financing. Many of President
Franklin D. Roosevelt's advisers favored a system of tax increases and enforced savings program as advocated by British economist
John Maynard Keynes. Henry Morgenthau Jr. sought the aid of
Peter Odegard, a political scientist specialised in propaganda, in drawing up the goals for the bond program. On the advice of Odegard the Treasury began marketing the previously successful baby bonds as "defense bonds". The name of the bonds was eventually changed to War Bonds after the Japanese
attack on Pearl Harbor on 7 December 1941, which resulted in the United States entering the war. The War Finance Committee was placed in charge of supervising the sale of all bonds, and the
War Advertising Council promoted voluntary compliance with bond buying. Popular contemporary art was used to help promote the bonds such as
Any Bonds Today?, a 1942
Warner Bros. theatrical cartoon. More than a quarter of a billion dollars' worth of advertising was donated during the first three years of the National Defense Savings Program. The government appealed to the public through popular culture.
Norman Rockwell's painting series, the
Four Freedoms, toured in a war bond effort that raised $. Bond rallies were held throughout the country with famous celebrities, usually Hollywood film stars, to enhance the bond advertising effectiveness. Many motion pictures during the time, especially war dramas (a form of propaganda itself), included a graphic shown during the
closing credits advising patrons to "Buy War Bonds and Stamps", which were sometimes sold in the lobby of the theater. The Music Publishers Protective Association encouraged its members to include patriotic messages on the front of their sheet music like "Buy U.S. Bonds and Stamps". Over the course of the war 85 million Americans purchased bonds totalling approximately $. Named after the 1942
Hollywood Victory Caravan, a 1945 Paramount-produced film promoted bond sales after the end of World War II. The short subject included Bing Crosby, Bob Hope, Alan Ladd, William Demarest,
Franklin Pangborn, Barbara Stanwyck, Humphrey Bogart, and others. " poster, 1943 Aside from movies and music, there were countless other programs held throughout the states to encourage the purchasing of war bonds. One such promotion that was held, at the least, in Nebraska and Montana, allowed for citizens to "get Hitler's goat," a play on the phrase "to get someone's goat" meaning to make someone angry or annoyed. The goat would be held up for "auction" with the money going directly towards war bonds. According to one source, the auctioning of "Hitler's goat" in Nebraska in 1942 raised $90,000 in War Bond sales. The
National Service Board for Religious Objectors offered civilian bonds in the United States during World War II, primarily to members of the
historic peace churches as an alternative for those who could not conscientiously buy something meant to support the war. These were U.S. Government Bonds not labelled as defense bonds. In all, 33,006 subscriptions were sold for a total value of $, mostly to
Mennonites,
Brethren, and
Quakers. Research has shown that parties to a conflict at the beginning of warfare can obtain cheap financing. As the conflict develops, bond yields increase but only to a certain level. Once a certain threshold is exceeded, there is no increase in the yield. The phenomenon was explained by the clientele effect, i.e., the differentiation of groups that purchase financial instruments. The first issuances of war bonds are mainly covered by investors seeking profit and the so-called "patriotic demand". As the conflict develops, the risk increases, and only patriotic demand persists. ==After World War II==