Dr. Warner's Health Corsets In the late 19th century, Dr. Lucien Warner, a prominent physician gave up his
Cortlandville, New York, practice to begin a new career on the medical lecturing circuit, specializing in women's health issues. Dr. Warner lectured about the
harmful effects of the rigid
steel-boned corsets of the time. After seeing how little influence his lectures had on women's attitudes towards fashion, he returned to his New York home and began a more aggressive approach to fighting the ills caused by the corset. In 1873, he designed a corset that provided both the shape desired by women and the flexibility required to allow some movement and reduce injuries caused by previous designs. The next year, Lucien Warner and his brother Dr. Ira De Ver Warner gave up their medical practices and founded Warner Brothers Corset Manufacturers. Dr. Warner's Coraline Health Corsets, as they were marketed, were made up of two pieces of cloth which were laced or clasped together. These revolutionary undergarments also featured shoulder straps and more flexible boning and lateral bust supports made of Coraline, a product of the fibers of the Mexican
Ixtle plant. By 1876, this new, more flexible design had grown in popularity so much so that the company moved its manufacturing operations to
Bridgeport,
CT, where approximately 1,200 people were employed to produce approximately 6,000 corsets daily. In 1883, ''
Harper's Bazaar'' advertised the four most popular corsets in America as Dr. Warner's models Two years later, The Warner Brothers Corset Co. paid $1,500 for
Mary Phelps Jacob's patent for the
brassiere - a move which helped boost revenues to $12.6 million by 1920. This was a difficult time for the company. Sales through the decade declined and efforts made by the company to adapt to these changing times were met with little success.
Depression Era The
Great Depression of the 1930s was difficult on the clothing industry and Warner was no exception to this financial suffering. Even as the boyish figure of the previous decade's Flappers fell out of style and curves made a return to fashion, Warner struggled. By 1932, the company had lost more than $1 million. The ABC Alphabet Bra set the standard for
bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. The late 1950s also saw Warner Brothers diversify its product lineup to include menswear and accessories, as well as sportswear for both men and women. Distribution was expanded by sales in large
chain department stores such as
JC Penney and
Sears. The company also expanded production, opening manufacturing facilities in
South America and
Europe. In 1960, Warner Brothers Company purchased major American shirt manufacturer
C.F. Hathaway strengthening the company's foothold in the sportswear market. Warner Brothers
went public in 1961 and was soon generating revenues in excess of $100 million.
Warnaco The Warner Brothers Company changed its name to Warnaco, Inc. in 1968, and continued to grow its business exponentially through various mergers and acquisitions throughout the 1970s. By the middle of the decade, Warnaco had become a multi-national clothing conglomerate with almost 20 divisions. Despite the company's diverse portfolio, however, Warnaco was struggling to turn a profit. Recognizing the potential failure, Field handed management of the company over to James Walker and Philip Lamoureux. Walker was named CEO in 1977. Lamoureux and Walker turned the company around quickly and in 1982, Lamoureux left the company. A year later, Walker died unexpectedly. former lingerie division president
Linda J. Wachner engineered a $550 million
hostile takeover. Wachner had previously risen through the ranks at
Max Factor, making the declining
cosmetics company profitable again within just two years. In 1993, Authentic Fitness had a licensing deal with
Oscar de la Renta, Ltd. and had acquired swimwear labels Cole, Catalina, and Anne Cole — each from
bankruptcies. That same year, Wachner secured a sponsorship deal for the
1996 Summer Olympics in
Atlanta,
GA. The remainder of the decade saw Wachner take her company on a buying spree, acquiring designer labels Calvin Klein Underwear, Body Slimmers (purchased from Nancy Ganz, wife of
Mitchell S. Steir), ABS by Allan Schwartz, as well as
private label sleepwear manufacturers GJM Group, French lingerie company Lejaby-Euralis. Warnaco also acquired the license for Calvin Klein Jeans and Calvin Klein retail stores through its takeover of Designer Holdings, Inc. The license for Calvin Klein children's clothing was purchased from Commerce Clothing Warnaco closed out the 1990s by selling off its underperforming Hathaway label and reacquiring Authentic Fitness. The company's success peaked in 1998 with $1.95 billion in revenue. In 2001, Warnaco filed for
Chapter 11 protection and Wachner was fired.
A new beginning On 4 February 2003, Warnaco emerged from bankruptcy. As part of its restructuring, the company sold its
White Stag trademark to
Wal-Mart and later decided to exit the designer swimwear market and focus on strengthening its Speedo products. The company sold off
Ocean Pacific to
Iconix Brand Group after just three years of ownership. Also sold, were
Catalina,
Anne Cole and
Cole of California brands. This netted the company approximately $25 million. In 2008, the company also ceased operations under the
Michael Kors and
Nautica labels, citing a collective $1.7 million in losses from the two brands. Warnaco provides private label swimsuits for Victoria's Secret. In order to strengthen its "core intimates" group, (Warner's, Olga, Calvin Klein Underwear), the company shed private label GJM Calvin Klein continues to be a strong performer for the company in both the jeans and intimates sectors. As of 2 January 2010, the company operated over 1,000 Calvin Klein retail stores worldwide as well as three online stores. It also licenses or franchises an additional 624 stores and the Calvin Klein brand accounted for 75% of the Warnaco Group's $2 billion net sales in 2009. and industry analysts expect continued growth. In August 2010
The Motley Fool named Warnaco one of its Top 10 Values in Consumer Durables, citing the stock's low price-to-earnings multiples as well as its low risk and its potential for growth. ==Controversies and criticisms==