In 1946, Cowan joined the firm established by
Henry C. Rogers. handling not only entertainers but also high-tech manufacturers, athletes, publishers, movie studios and trade unions. In 1950, Cowan staged the first celebrity charity-fundraiser, a golf tournament on behalf of motion picture director
Frank Borzage. Rogers was the first agent to actively solicit public support for his client's nomination for an
Academy Award, starting with
Joan Crawford's performance in 1945's
Mildred Pierce; she won Best Actress. In 1997, Cowan personally introduced Italian actor
Roberto Benigni to his already famous American peers, all of them Cowan clients and Academy voters, on behalf of
Miramax. Benigni and his picture,
Life Is Beautiful, won three Oscars that year. In 1988, Rogers & Cowan company was sold to Shandwick Plc., an English conglomerate. "It was the right move to make in some respects, but I found that I was doing too much that was administrative and too little that was creative," Cowan said. Cowan remained as chairman until 1992. In 1994,after a two-year non-competitive period, he launched a new company, Warren Cowan & Associates. ==Personal life==