and
FM.
Sports programming WBNS-TV has strong ties to the
athletic department of the Ohio State University. For many years, it has produced the coaches' shows for both the football and
men's basketball teams, along with other shows about Ohio State athletics. Additionally, its radio sister has been the flagship station of Ohio State football and basketball for decades. Prior to the launch of the
Big Ten Network in September 2007, the station aired Ohio State games offered by
ESPN Plus in both sports, including prime time preemptions of CBS network programming for games. Because of the Big Ten Network's exclusive contracts to cover live Ohio State sports, WBNS now only carries selected CBS Big Ten basketball broadcasts on weekends and latter portions of the conference tourney, although the programming outside of live sports remains produced by WBNS-TV;
WSYX-DT3 and
WCMH-TV currently air Ohio State football games through their affiliations with Fox and
NBC and those respective networks' contracts with the
Big Ten Conference. Since
2023, WBNS-TV has carried select Ohio State football games through the
Big Ten on CBS as part of the network's new deal with the Big Ten Conference. The station provides local coverage of the
PGA Tour's
Memorial Tournament, which is held at
Muirfield Village Golf Club in
Dublin, Ohio.
News operation WBNS presently broadcasts 37 hours of locally produced newscasts each week (with six hours each weekday, three hours on Saturdays and four hours on Sundays). WBNS-TV was the first television station in the Columbus market to debut a news helicopter, "10TV SkyCam" (now "Chopper 10") in 1979, satellite news truck "10TV Skybeam" in 1986 and launch the Ohio News Network in 1997, which shared studio and office space with WBNS until ONN ended on August 31, 2012. Appropriately for a station with roots in a newspaper, WBNS-TV had been a consistent ratings leader in programming and news for most of the time since records have been kept. In fact, for many years a popular saying in Columbus was "4 and 6 don't equal 10", referring to WBNS-TV and its rivals, WLWC/WCMH-TV (channel 4) and WTVN-TV/WSYX (channel 6). Since the sale of the station to Tegna, however, WBNS-TV's ratings have plummeted, with WCMH-TV and WSYX battling for first, with WSYX edging out WCMH-TV for the top spot. The first major challenge to Channel 10's dominance occurred in 1985, two years after WCMH began featuring the popular anchor team (and then-married couple) of
Doug Adair and Mona Scott. From then until the mid-2000s, WBNS-TV and WCMH alternated holding the dominant ratings position for their 11 p.m. newscasts (and were virtually tied for ratings leads). However, since 2002, WBNS-TV has returned to a dominant position due to stronger CBS programming and CBS' reacquisition of Sunday-afternoon
NFL telecasts. WBNS-TV usually rotates games among the two teams with the largest followings in the Columbus market—the
Cincinnati Bengals and
Cleveland Browns (both of whom are part of the CBS package for the
American Football Conference). When possible, WBNS also airs games of the
Pittsburgh Steelers, a division rival of the Bengals and Browns whose
fan base extends into portions of the WBNS viewing area. During
Super Bowl XLI, channel 10 debuted a large marketing campaign to promote the launch of
10TV News in high definition. The song "Carousels (Dreaming of Tomorrow)" by Columbus rock band Alamoth Lane was used throughout the course of the campaign. Some of the band members were shot playing on the roof of WBNS with the Columbus skyline behind them. The song was also used to promote sister station WTHR's 50th anniversary in 2007. The station began making preparations for the transition to HD in late March 2007, and debuted its 5 p.m. newscast in high definition on April 2, becoming the first television station in Central Ohio to produce newscasts in HD. The station's newscasts are now known as
10TV News;
10TV News HD was used from 2007 to 2012, after being known as
10TV Eyewitness News for many years. On November 7, 2008, WBNS-TV's morning-noon anchor
Heather Pick died of
breast cancer. Pick learned in 2004 that the disease she overcame in 1999 had returned. In her last public appearance, she hosted the "Spirit Celebration with Heather Pick", raising almost $500,000 for the Columbus Cancer Clinic. On January 3, 2011, WBNS expanded its weekday morning newscast to 2 hours, starting at 4:25 am. Weekend anchors Jeff Hogan and Angela An replaced Chuck Strickler and Anietra Hamper as anchors, and weeknight 5:30 p.m. anchor Tracy Townsend replaced Hamper and Strickler as noon anchors. On May 11, 2011, WBNS-TV gained high-profile advertising when WBNS logos and a news ticker replaced those belonging to WCMH-TV on the Casto Building at the corner of High and Broad streets in downtown Columbus. Beginning in 2008, the building was leased by rival station WCMH-TV to house its
NBC 4 on the Square newscast. When WCMH discontinued the newscast, WBNS assumed the lease but decided not to use the street-level studio space. On October 1, 2012, WBNS-TV launched a redesigned set. On September 17, 2013, Maria Tiberi, the 21-year-old daughter of WBNS-TV sports director Dom Tiberi, was killed in a car accident along
Interstate 270 in
Hilliard. Although authorities stated that Maria was distracted at the time of the accident, they did not claim that the distraction was a cell phone. In honor of Maria, WBNS has launched a campaign known as "Maria's Message", an awareness program which aims to prevent such accidents from occurring. On April 8, 2014, the
130th Ohio General Assembly passed Senate Bill 294, which officially designated September as "Safe Driving Awareness Month" in honor of Maria. The bill was signed into law by Governor
John Kasich in June of that year. In December 2019, the station named Ashlee Baracy as Chief Meteorologist, replacing Mike Davis, who was fired following his arrest on
child pornography charges. On
March 13, 2020, WBNS-TV adopted Tegna's standardized news graphics and "
C Clarity" theme, seven months after Tegna acquired the station.
Notable alumni , then known as Johnny Winters, promoting Gambrinus Beer in the early 1950s for
August Wagner Breweries, Inc. on WBNS-TV in
Columbus, Ohio. •
Sharyl Attkisson – former reporter •
Keith Cate – weekend anchor (1988–1993) •
Carol Costello – 6 and 11 p.m. anchor (1990–1992) •
Jay Crawford – sports anchor (1993–1998) •
Faith Daniels – daytime anchor (1982–1983) •
Mike Gleason – sports announcer (1987–1998) •
Jack Hanna – program host (''Hanna's Ark
and Front Page Saturday Night'') •
Phil Keating – reporter (1993) •
Dave Malkoff – overnight update anchor/associate producer •
Ron Olsen – reporter •
Heather Pick – weekday morning and noon anchor (2002–2008) •
Gary Radnich – sports director/anchor (1982–1985) •
Jerry Revish - news anchor/reporter (1980–2019) •
Rod Serling – writer, producer and creator of
The Twilight Zone •
Dana Tyler – evening anchor (1981–1990) •
Jonathan Winters – performer and comedian ==Technical information==