Logos The Browns are the only National Football League team without a helmet logo. As such, the logoless helmet serves as the Browns' official logo. The organization has used several promotional logos throughout the years; players' numbers were painted on the helmets from
1957 to
1960; and an unused "CB" logo was created in 1965. But for much of their history, the Browns' helmets have been an unadorned
burnt orange color with a top stripe of dark brown (officially called "
seal brown") divided by a white stripe. The team has had various promotional logos throughout the years, such as the "
Brownie Elf" mascot or a Brown "B" in a white football. While Art Modell did away with the elf in the mid-1960s (believing it to be too childish), its use has been revived since the team's return in 1999. The popularity of the
Dawg Pound section at Huntington Bank Field has led to a brown and orange dog being used for various Browns functions. But overall, the orange, logo-less helmet continues as the primary trademark of the Cleveland Browns. The Browns have used special commemorative logos during individual seasons, such as the 1999 logo to celebrate the team's return to the NFL, a 60th-anniversary logo for the 2006 season, and a 75th-anniversary logo in 2021. The current logos and wordmarks were introduced on February 24, 2015, with the helmet design remaining largely as is, the only differences being minor color changes to the shade of orange used on the helmet and the facemask being changed from gray to brown. A new secondary "dawg" logo was introduced in 2023. The logo, featuring a
bull mastiff dog, was created by graphic designer Houston Mark and was the winning entry of a fan vote. It features numerous small homages to the city of Cleveland, state of Ohio, and the team's history. By virtue of a fan poll, a version of the Brownie elf logo was featured at midfield at Huntington Bank Field from 2022 to 2024. The team reverted to the helmet logo for 2025, though the Brownie elf is still featured on banners around the perimeter of the field.
Uniforms The designs of the jerseys, pants, and socks remained mostly the same, but the helmets have seen revisions over the years. The Browns uniforms saw their first big change before the 2015 season.
Jerseys: • Brown – brown (officially "
seal brown") with orange-colored numbers and writing, and an orange-white-orange stripe sequence on the sleeves. • White (away) – white with orange numbers and writing, with a brown-orange-brown stripe sequence. • Orange – orange with white numerals and writing, and a brown-white-brown stripe sequence.
Pants: • Brown – brown pants with an orange-white-orange stripe sequence down two-thirds the length of the pants. The other third is the word "BROWNS," written in orange. • White – white pants with a brown-orange-brown stripes. "BROWNS" is written in brown. • Orange – orange pants with a brown-white-brown stripe sequence. "BROWNS" is written in brown.
Socks: • Solid brown. • Solid white. • Solid orange.
Helmet: Solid white (1946–1949); solid white for day games and solid orange for night games (1950–1951); orange with a single white stripe (1952–1956); orange with a single white stripe and brown numerals on the sides (1957–1959); orange with a brown-white-brown stripe sequence and brown numerals on the sides (1960); orange with a brown-white-brown stripe sequence (1961–1995 and 1999–present). Over the years, the Browns have had on-and-off periods of wearing white for their home games, particularly in the 1970s and 80s, as well as in the early 2000s after the team returned to the league. Until recently, when more NFL teams have started to wear white at home at least once a season, the Browns were the only non-
subtropical team north of the
Mason-Dixon line to wear white at home on a regular basis. Secondary numerals (called "TV numbers") first appeared on the jersey sleeves in 1961. Over the years, there have been minor revisions to the sleeve stripes, the first occurring in 1968 (brown jerseys worn in early season) and 1969 (white and brown jerseys) when stripes began to be silkscreened onto the sleeves and separated from each other to prevent color bleeding. However, the basic five-stripe sequence has remained intact (with the exception of the 1984 season). A recent revision was the addition of the initials "AL" to honor team owner
Al Lerner who died in 2002; this was removed in 2013 upon Jimmy Haslam assuming ownership of the team. Orange pants with a brown-white-brown stripe sequence were worn from 1975 to 1983 and become symbolic of the "Kardiac Kids" era. The orange pants were worn again occasionally in 2003 and 2004. Other than the helmet, the uniform was completely redesigned for the 1984 season. New striping patterns appeared on the white jerseys, brown jerseys and pants. Solid brown socks were worn with brown jerseys and solid orange socks were worn with white jerseys. Brown numerals on the white jerseys were outlined in orange. White numerals on the brown jerseys were double outlined in brown and orange. (Orange numerals double outlined in brown and white appeared briefly on the brown jerseys in one pre-season game.) However, this particular uniform set was not popular with the fans, and in 1985 the uniform was returned to a look similar to the original design. It remained that way until 1995. In 1999, the expansion Browns adopted the traditional design with two exceptions: first, the TV numbers, previously on the sleeves, were moved to the shoulders; and second, the orange-brown-orange pants stripes were significantly widened. Experimentation with the uniform design began in 2002. An alternate orange jersey was introduced that season as the NFL encouraged teams to adopt a third jersey, and a major design change was made when solid brown socks appeared for the first time since 1984 and were used with white, brown and orange jerseys. Other than 1984, striped socks (matching the jersey stripes) had been a signature design element in the team's traditional uniform. The white striped socks appeared occasionally with the white jerseys in 2003–2005 and 2007. Experimentation continued in 2003 and 2004 when the traditional orange-brown-orange stripes on the white pants were replaced by two variations of a brown-orange-brown sequence, one in which the stripes were joined (worn with white jerseys) and the other in which they were separated by white (worn with brown jerseys). The joined sequence was used exclusively with both jerseys in 2005. In 2006, the traditional orange-brown-orange sequence returned. Additionally in 2006, the team reverted to an older uniform style, featuring gray face masks; the original stripe pattern on the brown jersey sleeves (The white jersey has had that sleeve stripe pattern on a consistent basis since the 1985 season.) and the older, darker shade of brown. The Browns wore brown pants for the first time in team history on August 18, 2008, preseason game against the
New York Giants. The pants contain no stripes or markings. The team had the brown pants created as an option for their away uniform when they integrated the gray facemask in 2006. They were not worn again until the Browns "family" scrimmage on August 9, 2009, with white-striped socks. The Browns have continued to wear the brown pants throughout the 2009 season. Browns quarterback
Brady Quinn supported the team's move to wearing the brown pants full-time, claiming that the striped pattern on the white pants "prohibit[ed] mobility". However, the fans generally did not like the brown pants, and after being used for only one season, the team returned to their white shirt-on-white pants in 2010. Coach
Eric Mangini told
The Plain Dealer the Browns will not use the brown pants anymore. "It wasn't very well received," Mangini said. "I hope we can get to the point where we can wear fruit on our heads and people wouldn't notice." At the time, the brown pants weren't officially dropped by the team, but simply not used. , who is a seven-time
Pro Bowl selection, three-time First Team
All-Pro, and holds the NFL single season sack record. The Browns chose to wear white at home for the 2011 season, and wound up wearing white for all 16 games as when they were on the road, the home team would wear their darker colored uniform. The Browns brought back the brown pants in their home game against the
Buffalo Bills on October 3, 2013, on
Thursday Night Football, pairing them with the brown jerseys. It marked the first time the team wore an all-brown combination in team history. On April 14, 2015, the Cleveland Browns unveiled their new uniform combinations, consisting of the team's colors of orange, brown and white, but with the slight altering of the orange color to a slightly darker, but more vibrant matte orange (noticeable on the helmet, which featured a seal brown facemask), and seal brown and white, with orange numerals which featured a dropshaw (brown on the white road and orange alternate and white on the home brown jerseys). Above the jersey numerals, the word "CLEVELAND" appeared emblazoned in brown (orange on the home brown and white on the orange alternate jerseys) in a custom sans-serif font type. The Browns brought back the all-brown look for the
NFL Color Rush program in 2016, minus the white elements. In 2018, despite the Color Rush program being discontinued, the uniform was worn at home three times. For the
2019 season, the Browns promoted this uniform to their primary home uniform and donned it for six home games as well as any away game in which the home team wore white. The club unveiled a new uniform design for the
2020 season. The new uniform design pays homage to the Browns' classic uniform design from years past. In 2023, the Browns introduced new "White Out" uniforms, an all-white uniform, featuring a white helmet, that will be worn during select home games. This will mark the first time since 1950 the Browns will have non-orange helmets. The white helmets, which will feature an orange stripe down the middle flanked by two brown stripes (basically inverting the regular helmet's colors), are an homage to the early years of the franchise. The white uniforms themselves were a throwback to the 1946 season, and were first worn in 2021 in celebration of the Browns' 75th anniversary season. Before the 2025 season, the Browns unveiled a second alternate helmet, featuring a matte brown finish with a brown stripe flanked by two orange stripes. This helmet would be worn with the all-brown Color Rush uniform, which was last worn in 2022 and lacked the striping of the regular uniforms. ==Rivalries==