Sponsorships, endorsements and partnerships In the ensuing months and years after she stood atop the podium in Albertville in 1992, Yamaguchi showed up on cereal boxes like
Kellogg's Special K, on
Hallmark Christmas ornaments, in ads for
Got Milk? and
Hoechst Celanese, as well as commercials for brands, fast food chains and department store chains like
Mervyn's,
Wendy's,
DuraSoft and
Entenmann's doughnuts. She was also featured in ads for
Campbell Soup, a sponsor of U.S. Figure Skating at the time. In 2010, Yamaguchi was engaged by
P&G to help kick off its "Thanks Mom" program in connection with the
2010 Winter Olympics in
Vancouver. She also collaborated with
OPI and
General Electric in 2011 In 2018, Yamaguchi worked with the Milk Life Campaign that aims to explain the significance of milk in a well-balanced, nutritious diet. As part of the campaign, Yamaguchi recreated her "Got Milk?" ad from the 1990s and was photographed by
Annie Leibowitz.
Mattel unveiled a new
Barbie doll based on Yamaguchi in April 2024. The Yamaguchi Barbie doll is dressed in a detailed replication of Yamaguchi's gold and black costume from the
1992 Winter Olympics in Albertville. Yamaguchi has been represented by
IMG since 1992.
Television Yamaguchi made a public service video with
the California Raisins in 1993 called "Hip to be Fit: Starring Kristi Yamaguchi and The California Raisins." She has appeared as herself on shows like
Everybody Loves Raymond, Fresh Off the Boat, ''
Hell's Kitchen and Freedom: A History of US
as well as in films like D2: The Mighty Ducks, Frosted Pink
, and the Disney Channel original movie Go Figure. In 2006, Yamaguchi was the host of WE tv series Skating's Next Star'', created and produced by Major League Figure Skating. Yamaguchi was a local commentator on figure skating for
San Jose TV station KNTV (NBC 11) during the
2006 Winter Olympics. In 2010, Yamaguchi worked as a daily
NBC Olympics skating broadcast analyst on NBC's
Universal Sports Network. During the 2010 Winter Olympics, Yamaguchi was also a special correspondent for the
Today Show. She performed in numerous television skating specials, including the Disney special
Aladdin on Ice, in which she played
Princess Jasmine, and in 2016 she hosted the "Colgate Skating Series" on ABC, a show featuring skaters such as Nancy Kerrigan, Paul Wylie, and Todd Eldridge, who performed with their families. In 2023, Yamaguchi made an appearance in
Carolyn Taylor's documentary comedy series
I Have Nothing that follows Taylor's comical quest to choreograph a pairs skating routine set to
Whitney Houston's 1993 hit song "
I Have Nothing." On May 20, 2008, Yamaguchi became the champion of the
sixth season of
ABC's
Dancing with the Stars, where she was paired with
Mark Ballas. Yamaguchi became the first female winner since
Kelly Monaco in
season 1. Yamaguchi made a special appearance in the finale of the
16th season where she danced alongside
Dorothy Hamill, and in November 2017, she returned to the
25th season in week eight to participate in a
jazz trio with
Lindsey Stirling and
Mark Ballas.
Books and magazines Yamaguchi authored five books. She released
Figure Skating for Dummies in 1997 followed by
Always Dream,
Pure Gold in 1998. In 2011, she published her award-winning children's book,
Dream Big, Little Pig, which was No. 2 on the
New York Times bestseller list and received the
Gelett Burgess Children's Book Award. A portion of the proceeds went to the Always Dream Foundation to support early childhood literacy programs. A sequel, ''It's a Big World Little Pig'', was published March 6, 2012. In February 2009, Kristi walked the runway with nineteen other celebrity women at the Heart Truth fashion show that took place during New York Fashion Week to raise awareness about heart disease. The Heart Truth, a national health education program, created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002, and a selection of the red designer dresses seen on the runway were later auctioned off.
Philanthropy and supported causes In 1996, Yamaguchi established the Always Dream Foundation for children. The goal of the foundation is to provide funding for after school programs, computers, back-to-school clothes for underprivileged children, and summer camps for kids with disabilities. Commenting in 2009, she explained her inspiration for the project: "I was inspired by the
Make-A-Wish Foundation to make a positive difference in children's lives. We've been helping out various children's organizations, which is rewarding. Our latest project is a playground designed so that kids of all abilities can play side by side. That's our focus now." In 2011, Yamaguchi worked with the
American Lung Association, promoting their "Faces of Influenza" campaign. Yamaguchi was selected as one of the 2023
CNN Heroes for her work with the Always Dream Foundation. == Accolades and impact ==