Beautiful Music In 1948, the station first
signed on as WMBR-FM,
sister station to WMBR (now
WQOP). It was owned by the Florida Broadcasting Company, which the following year put WMBR-TV on the air, the second TV station in Florida (now
WJXT). WMBR-FM
simulcast the programming of its AM counterpart. In the 1950s, the
Washington Post bought the TV station, while the radio stations came under the ownership of WMBR, Incorporated. In 1965, 96.1 became WKTZ-FM, when it was bought by
Jones College, and was paired with
WKTZ. The two stations aired a
beautiful music format of soft instrumentals, with limited talk and commercials.
Soft Adult Contemporary On October 1, 1985, 96.1 was bought by the Kravis Company, which already owned WRXJ (now
WFXJ). The
call sign became WLCS-FM, airing a
soft adult contemporary format. Meanwhile, WKTZ-FM, still owned by Jones College, became non-commercial, moving to 90.9 MHz (now
K-Love station
WJKV).On June 21, 1987, WLCS was bought by WIN Communications. The new owners changed the call letters to the current WEJZ, continuing its Soft AC format and rebranding the station "Lite 96.1."
Mainstream AC In June 1990, the station was acquired by
Renda Broadcasting. In January 2015, WEJZ dropped the "Lite" in its name, rebranded as
96.1 WEJZ, and moved to a more upbeat
playlist of mainstream
adult contemporary songs from the 1980s to current hits. In 2019, 96.1 rebranded to
96.1 EJZ and switched to more modern mainstream playlist. They became known as playing "The most music for your workday" and added popular features that they maintain to this day, such as commercial-free hours of music. However, in 2022, the station reverted to the
96.1 WEJZ branding and moved to a
Soft rock-based selection of music. ==Christmas Music==