Development Publicist Arthur Jacobs wanted to move into film production. One of his clients was
Marilyn Monroe who said she would appear in a movie Jacobs produced if she liked the story. He found
I Love Louisa based on a story by Gwen Davis about a woman with six husbands. In June 1962,
Darryl F. Zanuck reportedly told Marilyn Monroe that she would make two films for 20th Century-Fox (which he was in the process of taking over again): a re-vived ''Something's Got to Give
and What a Way to Go
(the alternate title for I Love Louisa''). Monroe's fee would be a million dollars for both films. In July, Monroe reportedly approved J. Lee Thompson as director after watching
Tiger Bay and
Northwest Frontier and she was going to meet Gene Kelly to discuss his being her co-star.
Monroe died in August 1962. In September 1962, Jacobs said that J. Lee Thompson, who was another client of his, would direct the film following
The Mound Builders (which became
Kings of the Sun). Jacobs wanted one of the "top three" stars in the world to play the lead, and "important names" to play the six husbands. No distributor had been signed. Later that month Thompson said he would make
I Love Louisa with
Elizabeth Taylor. In October the Los Angeles Times reported that the Mirisch Company, who had a long-term deal with Thompson, would finance. That month Betty Comden and Adolph Green signed to write the script. In December Thompson said Comden and Green wanted to call the movie
What a Way to Go and that he hoped
Frank Sinatra and
Marcello Mastroianni to play husbands. In January 1963, Thompson said he was confident about Frank Sinatra,
Marlon Brando and
David Niven playing husbands. In April 1963 Hedda Hopper reported that Steve McQueen would star in the film opposite Shirley MacLaine. MacLaine was formally signed in July 1963. Also that month Jacobs announced he had signed a deal with 20th Century-Fox for the latter to finance and distribute. The production companies would be Jacob's Apjac and Thompson's Malibu Productions. The stars would be MacLaine, Dean Martin, Paul Newman, Robert Mitchum, Dick Van Dyke and Gene Kelly. Filming would start 8 August. Jacobs called the project "a sad comedy – a farout picture that has both loudness and pathos." According to Mitchum, Frank Sinatra had wanted $500,000 for two weeks worth of work, so they offered the role to Mitchum instead. He agreed to do it because he liked working with MacLaine and Thompson (who had directed him in
Cape Fear). MacLaine said, "There is – I hope – pathos, anyway that's what I'm trying to do. It's funny for a girl to go through five husbands, getting wealthier with the death of each one – but it's sad, too, because she didn't want them to die and she hates money." Robert Mitchum's role was originally meant for
Frank Sinatra, but Sinatra suddenly wanted more than several times the amount of money that the other male leads received, and the studio refused his demands.
Gregory Peck was sought, but he was unavailable. The previous year, MacLaine had co-starred with Mitchum in
Two for the Seesaw, and she recommended him to director J. Lee Thompson who passed the endorsement on to the studio. Cummings signed in September 1963. The budget was a reported $5 million. ==Reception==