Following
Drake's feud with Kendrick Lamar, Drake began teasing his ninth studio record
Iceman in August 2024. This began with the release of the
100 Gigs EP and him posting cryptic messages on his social media accounts, his backup
Instagram account,
plottttwistttttt. On July 4, 2025, nearly five months after the release of his collaborative studio album
Some Sexy Songs 4 U, Drake began teasing his first solo material of the year. The release of "What Did I Miss?" was preceded by a livestream titled "Iceman: Episode 1", which featured him driving a truck around
Toronto, eventually drawing a crowd as fans recognized him. Additional footage showed the rapper sitting in an Iceman-branded warehouse, eating food and watching old videos of himself, before the stream transitioned into a live performance of the new song. As of April 2026, the song was the most recent
hip-hop single to chart in the top 10 of the
Billboard Hot 100. ==Composition==