Singles and livestreams On July 4, nearly five months after the release of his collaborative studio album
Some Sexy Songs 4 U with
PartyNextDoor, Drake began teasing solo material: the single "
What Did I Miss?" was released a day later, following a livestream titled "Iceman: Episode 1". On the livestream, Drake drives an Iceman-branded truck around
Toronto, drawing a crowd of fans, and eventually arrives to an Iceman-branded warehouse, where he eats food and watches old videos of himself. It then transitions to a performance of the song. Another song, rumored to be titled "Supermax", was also previewed during the livestream. On the song, Drake mentions reporter
Taylor Rooks, rapping, "Losin' all these friends really got to me/ I was talking to Taylor over drinks, and it was getting deep/ 'Not everyone can handle this pressure and, in thе city, you're the national treasurе', that's what she said to me". According to Michael Saponara of
Billboard, this depicts Drake "looking inward and vulnerably [opening] up about fractured relationships and keeping his focus." Possible collaborations with British-American rapper
21 Savage and American rapper
Playboi Carti were also previewed during the livestream: 21 Savage collaborated with Drake on numerous songs and on a
joint-album in 2022, while Carti previously collaborated with Drake on 2020's "Pain 1993" and 2024's "No Face", however he was ultimately removed from the latter upon its streaming release. DJ Swamp Izzo, who provided ad-libs on Carti's 2025 album
Music, also previewed the collaboration on social media. A second livestream, titled "Iceman: Episode 2", aired on July 24. Three tracks were previewed during the livestream: "
Which One" with British rapper Central Cee, which had been previewed at Drake's 2025
Wireless Festival set and during the first livestream, in addition to two untitled songs that are expected to feature on the album. "Which One" was released as a single a day later, marking Drake's second collaboration with Central Cee following 2023's "
On the Radar Freestyle". The second episode depicted Drake being chased by
Pinocchio throughout
Manchester until he eventually escapes to
Manchester Piccadilly station. The livestream concluded with a graphic that read "COMING SOON", with Pinocchio's head in place of the letter "I". According to Srosh Khan of the
BBC, the character's presence in the livestream was interpreted to represent the lies "following Drake around" in the aftermath of his feud with Lamar. A third livestream, "Iceman: Episode 3", aired on September 4, taking place in Milan. Several songs were previewed during the livestream, including the tentatively titled "That's Just How I Feel", as well as "Dog House". The latter features American rapper
Yeat, who appeared in the livestream, and singer Julia Wolf. The episode was also noted for its continued depiction of Pinocchio, who appeared in previous episodes. In one scene, four Pinocchio characters sit at a restaurant table, with one writing "LEGACY" on the table in red paint before tossing ice cubes onto it. At the end of the stream, Drake is seen confronting three of the Pinocchio characters. Following the livestream, one of the previewed tracks, "Somebody Loves Me Pt. 2" was released; it is a remix of "
Somebody Loves Me" from
Some Sexy Songs 4 U and features American rapper
Cash Cobain. On September 9, "
Dog House" was released as the third promotional single from the album; Drake had teased its release through his Instagram a day prior. It marks Drake's third collaboration with Yeat, following 2023's "
IDGAF" and 2024's "As We Speak". On September 13, a snippet of a track from
Iceman leaked online during a livestream; the track's instrumental was previously previewed at the end of "Iceman: Episode 2". The snippet contains lyrics referencing former
Toronto Raptors players
DeMar DeRozan and
Kawhi Leonard, with Drake rapping "When you was a part of the team we used to be planning our Mexico trips in the spring, we must've been dealing with the spur of the moment 'cause why (Kawhi) did we think you could get us a ring?". Drake takes aim at DeRozan, referencing his playoff losses with the Raptors and his 2018 trade to the
San Antonio Spurs for Leonard (who won the
2019 NBA Finals with Toronto). Following the leak, Drake stated to streamer
Adin Ross "I don't even know who the fuck those kids are", referring to the streamers that leaked the track.
Marketing On April 12, 2026, when Drake attended the
Toronto Raptors final regular-season game against the
Brooklyn Nets at
Scotiabank Arena, his courtside seats were covered in faux ice, as a teaser for the album. Four days later, a music video was filmed near
Downsview Airport, featuring an explosion. On April 20, a 25 foot tall
ice sculpture in
downtown Toronto was installed, with Drake revealing the album's release date hidden in the sculpture. The area was sealed off by
Toronto police after fans hacked at the statue with
pickaxes and hammers, and lit it on fire. On April 21, the release date for
Iceman was revealed to be May 15, after online streamer Kishka found a bag in the ice sculpture: the bag contained a magazine and a pin-up depicting
Pachinko character Pachio-kun, which listed the release date. The announcement spawned
Internet memes that other artists and celebrities, such as Drake's
rival Kendrick Lamar, would be releasing albums titled with the "-man"
suffix (with Lamar's supposed album being "Fireman"), while
parody songs featuring
AI-generated vocals of Drake and Lamar also went viral. ==Themes==