Following the commercial failures of their previous albums and singles, there was doubt over whether the
Black Eyed Peas would continue to record together. A&R executive
Ron Fair approached them and suggested a crossover to a more mainstream
pop sound.
will.i.am in particular resisted the idea for fear that they would be seen as sellouts. However, after discussions and some writing sessions, the idea was pursued. After the release of "Where is the Love",
Taboo would claim on the topic of selling out that if he was going to sell out, he'd "rather be selling out arenas than selling out of my trunk on the corner of my block." In an interview with
The Telegraph in 2016, will.i.am said the inspiration for the original song came from the generalized anxiety following the
September 11 attacks. will.i.am said: "On our last day (of recording sessions in
San Francisco), as I was packing my equipment, I saw the first plane fly through the
World Trade Center (...) I thought it was a film. The fear of driving back home, y'know going over San Francisco bridge. That 10 minute drive across the bridge felt like an hour." The production of "Where is the Love" was halted over the early half of 2002 as the band burned out over what will.i.am claimed was 9/11-induced anxiety during their tour in that year. Timberlake was in the midst of promotion of his debut solo album,
Justified, and his label
Jive Records was concerned about possible overexposure. The Black Eyed Peas were worried about this, as getting some assistance from an established pop star like Timberlake had been the original point of this song. A compromise was reached eventually in which Jive gave clearance for the vocals of Timberlake to be released on the song, but he does not appear in the song's music video nor is he officially credited on the song as an artist. By 2008, the single had sold 954,000 digital copies. ==Composition==