Coinage and development , who coined the term, in 1963|upright=.7 The term "white power" and the associated ideology were coined in 1966 by
neo-Nazi political activist
George Lincoln Rockwell, the founder of the
American Nazi Party. At the time, the slogan
black power and the associated
raised fist symbolism, popularized by
Stokely Carmichael and used by the
black nationalist movement, was making the news nationwide. This frightened many white people and provided fuel for militant racists across the United States. Rockwell, seeing an opportunity here, coined "white power" as a counterslogan and promoted the slogan, and related ideology, as a counter to black nationalism, and to rally white people around racism. Rockwell also called the ideology "White Unity". In the development of this idea, Rockwell was assisted by neo-Nazi
Bruno Ludtke. This came with a shift in his party from explicit Nazi imagery to white power in an effort to give it wider appeal, something he had struggled with for years. With the slogan came the ideology. He had previously written of the need for the National Socialist movement to adapt and said that "white racial political unity" had to be their key goal. Rockwell justified this change from Hitler's racial ideology because, given the amount of
immigrant white people to the United States, largely of
Eastern or
Southern European descent, any racist movement that did not also include and appeal to them had no prospects. A key member of Rockwell's party,
John Patler, was also ethnically Greek, leading to disputes over his presence. Patler coined a slogan used by the party that reflected the white power ideology: "The color of your skin is your uniform." The change in doctrine towards the white power pan-white ideology, at odds with the ideas of Hitler, was extremely controversial among Rockwell's followers and members of the American Nazi Party. Some members of the party, especially
Matt Koehl, abhorred this change and believed Rockwell had been too influenced by Patler, resulting in a schism between several high-ranking party members and Rockwell: the Rockwell "White Unity" faction, which believed in pan-white white supremacy, and Koehl's "Aryan Unity" one, which kept strictly to Hitler's original racial ideas. This schism was ultimately resolved and Rockwell's side won out.
1966 White Power marches (left) and
Ralph Perry Forbes (right), at a white power march in Chicago in September 1966|upright=1.2 By mid-1966, the white power slogan had been adopted by white supremacists across the United States. That year,
Martin Luther King Jr. and his supporters were marching for racially integrated housing in
Chicago, then one of the biggest segregated cities in the
Northern United States, as the
Chicago Freedom Movement; this came at a time when King's political advances had slowed, and he was seeking proof that his peaceful strategy was more effective, rather than a militant one. Rockwell saw this as an opportunity to test the white power tactic, with Chicago's working class being made up of white working class people of largely Slavic and Mediterranean immigrant origin who he expected to put up resistance to King. In response, the ANP organized "White Power" marches there to counter King and his supporters. On August 5, 1966, King and his supporters marched in Chicago, and were met by resistance far beyond what they expected and what they had previously received in the
Southern United States. Over a thousand people displayed racist flags, attacked them with objects, and chanted racist slogans; the most used slogan that day was Rockwell's "white power" slogan. The imagery of the white power slogan was heavily covered in news reporting on the march. Rockwell was a significant presence that day, distributing white power paraphernalia and cheering on the rioters with a
megaphone. He followed King throughout Chicago and harassed him, resulting in large amounts of publicity for both Rockwell and the American Nazi Party. The conflicts and white power protests continued through September, and ANP's Chicago area chapter continued to distribute white power materials; while they had previously seen little interest from locals, several picked up their materials. An August 14 protest in
Marquette Park by the ANP resulted in what an attending police officer called the closest thing to war he had ever seen. The American Nazi Party received over in donations from the Chicago area populace. On August 29, Rockwell was arrested for
disorderly conduct in response to his actions, garnering even more coverage.
Andrew Young, an associate of King, said the response in Chicago was in some ways far more frightening than the violence they had experienced in the South. The response in Chicago depressed King, who later expressed to journalists that: The Chicago white power marches were one of Rockwell's biggest successes. This was short-lived and surface level, with Rockwell being disavowed by those who had marched with him in short order. However, Rockwell, seeing the protest as evidence of the success of white power ideology, decided to change the American Nazi Party's name to the National Socialist White People's Party (NSWPP) and to abandon the Nazi elements including replacing their slogan "Sieg Heil" with "White Power". He also began work on a book of the same name,
White Power, and planned a new periodical for the NSWPP (also called
White Power). In February 1967, during a speech at
Mankato State College, Rockwell declared that "the only answer is white power." Rockwell
was assassinated on August 25, 1967, by Patler. His book
White Power, published posthumously, espoused these viewpoints, and became a great influence on the ideology of future white supremacists.
Later developments The white power ideology was popular among white supremacists after Rockwell, and it was influential on the development of the ideology of
white nationalism. Scholar
Frederick J. Simonelli said Rockwell's coinage of the slogan and ideology was one of his most significant legacies, white power functioning as a "unifying concept and an organizing tool" for the white racist movement. Author
William H. Schmaltz said of Rockwell's creation of the white power concept that: "Gone was the criterion of being Nordic or Aryan; gone was the Nativist, anti-Catholic prejudice of the Ku Klux Klan. Now anyone white and non-Jewish could belong to a worldwide racist movement that had no internal racial or ethnic hierarchy." Simonelli argued that the white power idea provided "a theoretical and strategic framework that enabled American racists to broaden their appeal [...] [Rockwell] gathered to him those Hitler would have rejected, permitting them — and their children —to hate as 'white people.' In doing so, he changed the face of racism in America." The movement that follows it has formed a subculture in Europe and the United States. The idea of
leaderless resistance has also been popularized among the white power movement, and some advocates of white power have been committed to overthrowing the
United States government and establishing a
white ethnostate using
paramilitary tactics. == Usage of the slogan ==