In 1956, Koehl visited the "We the People" convention at the
La Salle Hotel, where he was told by a member of the
Sons of the American Revolution about
George Lincoln Rockwell's plans to form a Nazi party. Koehl was initially shocked by the concept, but hoped it was legitimate. Koehl subsequently moved between various white supremacist parties. He helped with the organization of the
United White Party, and visited its founding meeting. Koehl became the national organizer of the
National States' Rights Party, where he first met Rockwell in 1958; they worked on
John G. Crommelin's campaign. By 1959, he was a member of the Fighting American Nationalists, a front group for Rockwell's
American Nazi Party (ANP), before he joined the ANP proper in 1960. but Koehl was selected as leader by a group of 16 Party members and succeeded Rockwell as commander of the National Socialist White People's Party, the-at-the-time name of the American Nazi Party.
As party leader Immediately after Rockwell's death, groups like the
American Jewish Committee believed he would be incapable of keeping the loyalty of the Nazis, believing him not as charismatic as Rockwell. This prediction proved to hold weight, as soon after achieving the position, Koehl became unpopular. His style of leadership alienated old members and made many new members leave. Shortly after Koehl gained power, two other high-ranking members of the Party, Robert Lloyd and
William Luther Pierce, requested that he share power between the three of them. Koehl responded distastefully and Pierce was forced to leave the organization. Future
Atomwaffen Division advisor
James Mason lost faith in Koehl's leadership because of the incident, but stayed in the organization because he "didn't know what else to do". Many former members of the group were purged of their positions in Koehl's attempt to compose the Party of people completely loyal to him. He took control of the World Union of National Socialists (WUNS), and his leadership there was also criticized. Koehl suspended
Joseph Tommasi, a California-based Party member, and soon after the group's Cleveland organizer, Casey Kalemba, left; both formed their own Neo-Nazi groups outside of the ANP. An article in
The Record Herald claimed he lacked the way Rockwell carried himself and commanded respect. One plot Koehl's party became known for during the 1980s were "Victory Bonds", a scheme mimicking
War bonds where money invested would be given back once Koehl achieved power. The
U.S. Securities and Exchange Commission shut down Victory Bonds after they became aware of it in a failed suit from Rick Cooper to get his money back.
In the New Order Koehl came to believe that "all the problems [faced] in North America are fundamentally spiritual in origin", and claimed that Hitler said at the end of his life that Nazism could be revived "as a religious movement". He came to believe that the Party was inherently religious, and should stop attempting to pursue politics. Therefore, in 1983, Koehl renamed the organization the
New Order and made it more overtly religious, espousing that Hitler had been sent down to Earth by a divine entity, reflecting his inspiration from fascist author
Savitri Devi. == Ideology and beliefs ==