At the beginning of the
new decade, Gordon was thinking about the next chapter of his still-young racing career. He aspired a career in
open-wheel racing, particularly with an
American organization such as
Championship Auto Racing Teams (CART). He considered
Indy Lights and
Formula Three, the latter of which
Jackie Stewart attempted to help Gordon pursue with the possibility of moving up to
Formula One. Neither offered Gordon assurance, however, and in the case of Formula racing, he felt the switch would force him to move to
Europe and would need to learn
multiple languages, commitments Gordon found unappealing at the time. He ultimately realized that the open-wheel industry was changing, as car owners began to prioritize foreign drivers who brought in big money and sponsorships, which resulted in young and unknown drivers with less money like Gordon being passed over. Gordon had an opportunity from car owner
Cal Wells to drive a
Toyota truck for a Stadium Truck series. Gordon flew to California for a test session, in which the truck rolled over three times. The incident shattered Gordon's confidence to pursue a stadium truck career, and despite calls from Wells to continue to try out, this did not result in a mutual agreement for a permanent ride. At this point in Gordon's life, stock car racing emerged as a realistic possibility. During a visit to the
Grand Prix of Cleveland, where Jeff attempted to shop himself to Indy teams, he earned chance meetings with
Al Unser Jr. and
A. J. Foyt, who both recommended
NASCAR to Gordon.
Buck Baker Racing School As one of the biggest stars on ESPN's
Thunder program, Gordon worked alongside auto racing announcer
Larry Nuber, who also covered the
NASCAR Winston Cup circuit at the time. Nuber saw the potential for Jeff to try out in stock cars, so he and John Bickford reached a deal with two-time
Grand National Series champion Buck Baker to allow Gordon to run laps at his stock-car driving school, which operated at
North Carolina Motor Speedway in
Rockingham. As part of the agreement, Gordon would participate in the three-day program with an ESPN crew filming the session, giving Baker's school
free publicity, in exchange for Baker waiving the $4,000 fee (worth $9,396 in 2023 dollars). The driving program marked Gordon's first laps in a stock car and on a track with high banking. A wealthy businessman and aspiring racer himself, Connerty owned several
Hooters,
Longhorn Steakhouse, and
Outback Steakhouse restaurants; and also owned the cars used at the driving school. As Petree himself was too busy to prepare the Busch Series car, he enlisted help from
Phil Barkdoll and his son Steve to prepare the car for Gordon.
Qualifying was rained out, and the starting positions were awarded based on drivers' points standings.
Split with Connerty and introduction to Bill Davis Connerty was unable to put a deal together for Gordon to race in the upcoming
1991 season, citing the
Gulf War and an uncertain economic future. Gordon remained grateful for the partnership, which he remembered as an "opportunity of a lifetime" in his 2003
memoir Racing Back to the Front. The 1990 season also marked his introduction to Ray Evernham—a man who would later play a central role in Gordon's NASCAR career—but for now the two would part ways, as Evernham returned to his home in
New Jersey. Gordon returned to Indiana and continued to race midgets and sprints during NASCAR's
off-season. Lee Morse, the head of
Ford Motor Company's
racing division, was aware of Gordon through his
Thunder races and witnessed his second-place qualifying run at Rockingham. Morse agreed to meet with Gordon at the end of the season in
Dearborn, Michigan, where they sat in
Michael Kranefuss' office and watched a videotape Larry Nuber made highlighting Jeff's fifteen-year career in racing. Morse was impressed with the videotape, but had nothing to offer Jeff at the time. It was not much longer when Morse learned of a driver vacancy for the No. 1 Carolina Ford Dealers car owned by Bill Davis.
Mark Martin, who drove the No. 1 for Davis, decided to leave the operation to run his own program. Morse made a call to Gordon to let him know about the opportunity, and he convinced Davis to arrange a meeting with Gordon. On December 4, Gordon participated in a
Goodyear tire test session for Davis at Rockingham, which featured Martin and one other driver; Gordon was the quickest out of the three. He also drove for Davis in a December 16 test session at
Daytona International Speedway. In the December 9 edition of
The Indianapolis Star, Curt Cavin reported that Gordon was prepared to sign a contract for Davis. This was Gordon's first racing experience at the
superspeedway; apart from the December test session, he had only seen the track while traveling between Jacksonville and Tampa during All-Star Speedweeks. Gordon formally made his first start of the season in the
Pontiac 200 at
Richmond International Raceway on February 23; he crashed the car and finished 17th, four laps down. Gordon drove the No. 4 in a one-off ride for Richmond. In March, Gordon began to show some speed with qualifying runs of fourth at Rockingham, fourth at
Volusia County Speedway, and second at
Hickory Motor Speedway. Gordon earned his first career top-10 with a ninth-place finish in the
Pontiac 200 at
Darlington Raceway on April 6. Three weeks later, he finished second behind fellow rookie contender
David Green in the
Nestle 200 at
Lanier Raceway on April 27. Gordon scored a fifth-place finish in the
Pontiac Pacesetters 200 at
Pennsylvania International Raceway in
Nazareth on May 11. Three weeks after that, he finished second behind
Todd Bodine in the
Budweiser 200 at
Dover Downs International Speedway on June 1; after this race he was 10th in the standings, 404 points behind leader
Bobby Labonte. Gordon earned his first career pole—along with manufacturer Ford's first Busch pole since August 1987—for the running of the
Roses Stores 300 at
Orange County Speedway on June 8. Following the drop of the green flag, Gordon was quickly passed by
Ward Burton, but he was able to retake the lead by lap 16 and remained out front for 75 laps; he went on to finish ninth. A week later, he qualified eighth and finished second behind
Jimmy Hensley in the
Granger Select 400 at Hickory on June 15.
Second half: Summer slump and ROTY win in an Oldsmobile The
summer solstice of 1991 occurred in the
Northern Hemisphere on
June 21. The following day, the second half of the Busch Grand National season began with the running of the
Carolina Pride / Budweiser 250 at
Myrtle Beach Speedway, where Gordon started eighth and finished 13th. By the end of the
Fay's 150 at
Watkins Glen International Raceway on June 29—in which Gordon finished sixth in his
road course debut—with seventeen races complete in the 31-race season, Gordon had qualified for sixteen races (with one DNQ at Daytona); earned seven top-10s and four top-5s, including three runner-up finishes; and ranked 10th in the standings, now 352 points behind leader Bobby Labonte. However, Gordon would enter a summer slump, as in the next eight races he only registered one top-ten finish— a third in the August 23
Jay Johnson 250 at
Bristol Motor Speedway; Gordon put on a show in the September 14
SplitFire 200 at Dover, where he crashed on the final lap but backed the car in
reverse to cross the line in eighth, the final spot on the lead lap. Gordon participated in a test session for
Cale Yarborough, the retired three-time Winston Cup Series champion,
who also fielded his own Cup team. Midway through the
1991 Winston Cup Series season, Yarborough had fired drivers
Dick Trickle and
Lake Speed, so he reached out to Gordon to help him with his organization. It was Gordon's first experience driving a Winston Cup car, and Yarborough was so impressed that he offered Gordon to finish out the 1991 Cup season in the ride. Gordon turned down the offer, citing his commitment to Bill Davis, who was not thrilled when he found out his driver had tested for another team. From October 5 to 19, Gordon suffered a late-season dry spell—two engine failures at Charlotte and
New Hampshire International Speedway in
Loudon—along with a race-ending crash at Rockingham. This doubled his DNF total to six, as he previously had three DNF's—engine failures at Bristol, IRP, and Darlington—in his first 26 starts of the season. Lee Morse admitted the team's decision to use a rival
General Motors car was ironic, but he believed the move was worth it in order for Ford to win Rookie of the Year with Gordon. In the October 27
Winston Classic, Gordon piloted the
Penrose-sponsored Oldsmobile to an eighth-place finish, one lap down. In his 30 starts, Gordon recorded five top-5s, ten top-10s, one pole position, and led 94 laps. he would personally cover the other half. Lee Morse was sold on the deal, and felt the partnership would contribute to a successful season. With Evernham back as Gordon's crew chief, Keith Simmons was demoted to the engine builder.
First half: First victory and introduction to Rick Hendrick For the second season in a row, Gordon started off slow at Daytona as he was not fast enough to qualify for the season opener— the February 15
Goody's 300—on speed alone. This time, however, Gordon was able to get into the race via a "
provisional" start; in Gordon's case, he was awarded a starting position for having a high points finish in the previous season. Gordon started the race last in the field of 44 drivers and finished 23rd after suffering an engine failure. He quickly found some speed and won the pole position for the next three consecutive races. After earning finishes of ninth and eighth at Rockingham and Richmond respectively, in his 35th career start,
Gordon scored his first series victory in the inaugural running of the Atlanta 300 at
Atlanta Motor Speedway on March 14. Gordon led 103 of the 197 laps en route to the win, which moved him up to second in the standings, only 13 points behind leader Kenny Wallace. A week later, an engine/suspension failure took him out of contention at Darlington. However, he rebounded at Bristol, as he earned an outside spot on the front row and brought the car to the finish in fifth place. Though he suffered another engine failure at Hickory, Gordon won the pole and finished 10th at Lanier. Meanwhile, Gordon continued to ignore requests from Graves to meet Hendrick. Desperate, Graves called Bickford to inform him about the situation, and after a discussion with Carol, John decided to call Hendrick himself. Gordon, who was waiting for Davis to put their own Cup deal together, agreed to speak with Hendrick. Gordon was impressed with the way Hendrick operated his businesses and felt confident they had a future in Winston Cup together despite having no sponsor, team, or car set up yet. Gordon was eager to pitch Evernham as the crew chief when Hendrick did not have one in mind. Amid rumors that Gordon may jump to a Chevrolet team, several folks at Ford attempted to convince Jeff to stay with them.
Roush Racing,
Junior Johnson & Associates, and
Stavola Brothers Racing were among Ford's Winston Cup teams interested in Gordon, but neither of them were willing to consider Evernham as the crew chief. John Bickford even hung up the phone on Jack Roush when the car owner refused to consider Evernham. He finished fifth in the
Granger Select 200 at
New River Valley Speedway on May 2. Three days later, on May 5, Gordon formally signed a contract to drive for Hendrick Motorsports in the Winston Cup Series, beginning in
1993. Coinciding with Gordon's private intentions to sign with Hendrick, Davis announced in the previous week that they may have a sponsor willing to go Cup racing with them. On May 6, one day after signing with Hendrick, Gordon boarded a plane with Davis and PR manager Bill Armour to
Minneapolis to meet with
Target Corporation executives. The meeting was arranged by Henry Rischitelli, Armour's friend and the head of motorsports for the
International Management Group. Rischitelli worked with Target in Indy racing and the company was interested in expanding to NASCAR with Gordon as their driver. The Target camp was impressed with Gordon in the meeting, as was Davis, but neither of them were aware of Gordon's secret contract with Hendrick. While preparing to leave Minneapolis to return to Charlotte, Gordon informed Davis of his intentions to drive for Hendrick following the end of the season. Davis was so shocked that he left alone to return home, while Rischitelli returned to
Cleveland. Gordon and Armour stayed overnight at an airport hotel before flying off to Pennsylvania for the upcoming race at Nazareth. In the
Pontiac 200 on May 9, he suffered another engine failure. After the early exit, Gordon called Morse to inform him about his decision to leave Ford for Chevrolet. When the news became public, there was a massive uproar among those who believed Gordon had betrayed Ford. Michael Kranefuss questioned Gordon's motive and called him "an ungrateful punk". Some commentators, such as ESPN's
Dave Despain and Terry Lingner, came to Gordon's defense. Despite the early engine and mechanical issues, Gordon was consistently a top-ten contender in the first three months of the season. Now mid-May, Gordon, still shaken from the bad press over the Hendrick announcement, sought to return to victory lane. He would capture a series record $113,844 ($249,130 in 2023 dollars), fueled by a bonus worth $100,000 ($218,835 in 2023 dollars), with his second series victory from the pole position in the
Champion 300 at Charlotte on May 23. He led 58 laps to take the checkered flag and was now third in the standings, 70 points behind leader Kenny Wallace and one point behind second-place driver Bobby Labonte. This marked the second half of the Busch Grand National season, which began with the running of the
Carolina Pride / Budweiser 250 at Myrtle Beach that same day; Gordon earned his sixth pole position of the season and finished 5th after leading 91 laps. By the end of the
Fay's 150 at Watkins Glen on June 27—in which Gordon finished 19th after suffering a late race-ending crash—with sixteen races complete in the 31-race season, Gordon had no DNQs; earned ten top-10s and six top-5s, including two wins; and ranked fifth in the standings, now 150 points behind leader Kenny Wallace. By July, Evernham began working at the Hendrick shop to prepare for 1993. Gordon would enter a summer slump for the second season in a row, as between June 27 and September 19, he only registered three top-10s in 12 starts; On the same day,
DuPont announced a four-year deal to
sponsor Gordon's Cup ride beginning in 1993. He continued to remain fast throughout the season, with additional pole positions at Volusia,
Michigan International Speedway, Dover, and Rockingham. On October 10, Gordon earned his third and final series victory for Davis in the
All Pro 300 at Charlotte, which marked the first racetrack
sweep of his NASCAR career. In the season finale at Hickory—
The Pantry 500 on November 8—Gordon competed in his final start for Davis, in which he started on the outside of the front row and finished 11th. Gordon ended the season fourth in the standings, 222 points behind series champion
Joe Nemechek. In his 31 starts, Gordon recorded three wins, 10 top-5s, 15 top-10s, and 7 DNFs. His 11 pole positions broke
Sam Ard's record for the most poles in a single season; this record remains active today. He went on to compete full-time in the Cup Series between 1993 and
2015, making a
record 797 consecutive starts.
Off the track, Gordon received media attention for his marriage to former Miss Winston model Brooke Sealey, which lasted from 1994 to 2003. He married
Ingrid Vandebosch in 2006, and they have two children together. Gordon's relationship with his mother and stepfather became strained during his marriage to Brooke, but they made amends when the couple separated. Gordon also became a
philanthropist. He began visiting children in hospitals while he drove for Davis in the Busch Grand National Series. In July 1992, Evernham's son Ray J was diagnosed with
leukemia, which prompted Gordon to do more to make a difference to children. In 1999, he established his own foundation dedicated to
childhood cancer. ==References==