Before motor car manufacture , Oxford Upon leaving school at the age of 15, William Morris was apprenticed to a local bicycle-seller and repairer. Nine months later, after his employer refused him a pay increase, aged 16 he set up a business repairing bicycles in a shed at the back of his parents' house. This business being a success he opened a shop at 48
High Street and began to assemble as well as repair bicycles, labelling his product with a gilt cycle wheel and
The Morris. Morris raced his own machines competing as far away as south London. He did not confine himself to one distance or time and at one point was champion of Oxford (City and County), Berkshire and Buckinghamshire for distances varying between one and fifty miles. He began to work with motorcycles in 1901, designing the Morris Motor Cycle, and in 1902 acquired buildings in
Longwall Street from which he repaired bicycles; operated a taxi service; and sold, repaired and hired-out cars. He held the agency for
Arrol-Johnston,
Belsize,
Humber,
Hupmobile,
Singer,
Standard and
Wolseley cars. In 1910 he built new premises in
Longwall Street, described by a local newspaper as The Oxford Motor Palace, changed his business's name from ‘The Oxford Garage’ to ‘The Morris Garage’ and still had to take more premises in
Queen Street. On New Year's Day 1938 he was further ennobled as Viscount Nuffield. In September 1938 he bought the bankrupt
Riley (Coventry) and Autovia companies from the Riley family selling them to Morris Motors Limited. He had added another personal investment,
Wolseley Motors Limited, to the portfolio of Morris Motors Limited in 1935. After he was ennobled as Baron Nuffield instead of the Morris Organization the whole gallery of all his personal enterprises were promoted as the
Nuffield Organization. There was no legal substance to either of these groupings.
Factory strike of 1934 In July 1934 a strike took place in a Morris' factory which historians have described as a "spontaneous walkout" of approximately 180 workers. Although the workers had no specific demands, their reasons for walking out ranged from low wages to terrible working conditions. who would later become a key political figure among Oxford's working classes.
World War II The
Supermarine Spitfire was a technically advanced aircraft. Though ordered by the
Air Ministry in March 1936 by early 1938 no single plane had been made. Lord Nuffield had offered his own expertise, and that of his
Morris Organization, to design and construct a
vast new factory at Castle Bromwich, to his own ideas of industrial planning, claiming he would build four times as many planes there as any other factory in the country. Although the
Treasury initially opposed the idea, having concerns about his control over the design of the project and its costs, the huge "Nuffield Project" was approved at a cost of £1.125 million by the
Secretary of State for Air and Morris, now Lord Nuffield, placed in charge of it. Within a year, with the factory still not built, the costs had increased to £4.15 million mainly due to constant changes in site layout and design. Nuffield had claimed he could produce 60 Spitfires a week but by May 1940, the height of the
Battle of France, not one Spitfire had been built at Castle Bromwich. That month
Lord Beaverbrook was placed in charge of all aircraft production, Nuffield was sacked and the plant handed over to
Vickers,
Supermarine's parent company. Vickers had inherited such a confused construction programme that even by 1942 building work was still going on and the project's accounts were not finally signed off by the Treasury until March 1944. As early as 1942, cracks in the brickwork of the principal building were discovered by Vickers, due to differential expansion of the various types of bricks used in the different stages of construction. Possibly as a result of this débâcle, in 1941 Nuffield invited Mrs
Dorothée Martin to join his organisation to advise him on his war work.
Post-war Morris Motors Limited merged with
Austin Motor Company in 1952 in the new holding company,
British Motor Corporation (BMC), of which Nuffield was chairman for its first year. Viscount Nuffield retired as a director of BMC on 17 December 1952 at the age of 75, taking on the title of honorary president instead. Although succeeded as chairman by
Leonard Lord, as honorary president he attended his office regularly and continued to advise his colleagues. ==Honours==