MarketGeorge Wimpey
Company Profile

George Wimpey

George Wimpey Limited was a British construction firm that typically worked in the civil engineering and housebuilding markets. It was, during the 1970s, the largest homebuilder active in the UK.

History
Early years The business was founded by George Wimpey and Walter Tomes as a stone working partnership in 1880 in Hammersmith. The Mitchell Era During 1913, George Wimpey died at the age of 58; his family put the business up for sale six years later. Godfrey Mitchell, who had served in the Royal Engineers during the First World War, purchased the firm and decided to retain the Wimpey name. Mitchell would serve as George Wimpey's executive chairman for over 50 years and prove to be decisive in the company's fortunes during this time. In the interwar period, Mitchell built up a fleet of steamrollers and took contracts for both public and private paving jobs, a considerable proportion of this work coming from new housing estates. Mitchell observed that the company could make more money as a developer than just as a contractor; having first tested this with his own money, Mitchell initiated the company's first residential development, the Greenford Park Estate, during 1928. In the immediate post war period, building controls prevented any substantial return to private housebuilding and Wimpey turned instead to the local authority market and, by the early 1950s, Wimpey was building 18,000 houses per year on behalf of various local authorities. Wimpey was pre-eminent in the use of no-fines concrete construction (concrete made without sand) in both high and low rise housing; this technique was particularly valuable amid a shortage of bricks and several other standard building materials. Although Wimpey experienced rising profits in the 1970s, which was largely attributed to its Middle East contracting, the group was beginning to lose direction. While Godfrey Mitchell retired as Chairman in 1973, he remained a director and a dominant figure in the company's operations until his eventual retirement from the Board in 1981 following his 90th birthday. A reorganisation of Wimpey's structure, centred around key business areas, rather than geographic regions, was conducted. Furthermore, a few non-core businesses, such as its waste management activities, were divested while various properties held by the firm were written down or sold, decreasing the size of the group somewhat. Two more major housing acquisitions followed, both divisions of contractors seeking to focus on their core contracting business. In August 2001, McAlpine Homes was acquired from Alfred McAlpine, bringing with it a 4,000 houses per year business; during the following year, Wimpey also bought the 1,200 houses per year Laing Homes from John Laing. In March 2007, the company announced plans for a £6 billion nil premium merger with Taylor Woodrow, to be called Taylor Wimpey. The merger was effected by means of a scheme of arrangement, leaving the original Taylor Woodrow shareholders with 51% of the new Taylor Wimpey. Taylor Woodrow provided the new chairman and finance director, while the chief executive and the managing director came from Wimpey. ==Tudor Trust==
Tudor Trust
When Mitchell took George Wimpey public in 1934, he set up a unique ownership scheme wherein the charitable Tudor Trust held about half of the firm's shares. ==Operations==
Operations
Clifford Chetwood was appointed to head Wimpey in 1982. The company then had over 40,000 employees and annual revenue of £1 billion, divided between a large number of British subsidiaries. Over the next ten years, Chetwood set out to convert these into three principle divisions, Homes, Construction, and Minerals, the aim being to create divisional autonomy and responsibility. By 2002, there were four brands: Wimpey Homes, McLean Homes, McAlpine Homes and Laing Homes. Under the leadership of the current chief executive, Peter Redfern, (who was then head of housing), the operations were merged, and ‘Wimpey Homes’, ‘McLean Homes’ and ‘McAlpine Homes’ were replaced with ‘George Wimpey’ under a new three-dimensional purple and orange squares corporate identity. Laing Homes was retained due to its more upmarket status and its greater brand recognition. This brand disappeared in June 2008, as a result of the merger with Taylor Woodrow. During 2006, George Wimpey launched an affordable 'G2' brand, focussing on one and two bedroom luxury apartments. Its prime target markets were value-conscious first time buyers and key workers. Sponsorship George Wimpey was the Main Sponsor of St Johnstone F.C. until 2008/09, when George Wimpey and Taylor Woodrow merged. Wimpey Construction Wimpey Construction was one of the leading construction businesses in the United Kingdom, Canada and the Middle East, engaging in a wide range of building and civil engineering activities. Major non-housing construction projects have included: • the White City Stadium completed in 1908 • the Team Valley Trading Estate completed in 1938 • Heathrow Airport completed in 1946 • the Clunie Dam in Scotland completed in 1950 • the Bank of China Building in Hong Kong completed in 1952 • the Hirfanlı Dam in Turkey completed in 1956 • the Loch Shin Dam in Scotland completed in 1960 • the Furnas Dam in Brazil completed in 1963 • the Centre Point building in London completed in 1966 • Euston Tower in London completed in 1970 • the Llyn Brianne Dam completed in 1972 • the HSBC Tower in Hong Kong completed in 1985 • the Gyle Shopping Centre completed in 1993 • the Channel Tunnel completed in 1994 Wimpey Minerals Wimpey Minerals was one of the largest aggregate, coated stone and construction material producers, with significant operations in the United Kingdom and United States, and smaller operations overseas. North American operations George Wimpey also had operations in the United States trading under Morrison Homes, which was acquired in 1984 when it was based in San Francisco, Northern California. George Wimpey later added to its US operations with the acquisition of Richardson Homes of Denver, Colorado in 2001. ==Musical references==
Musical references
Along with Sir Robert McAlpine and John Laing, Wimpey is mentioned in the opening preamble to Dominic Behan's 1960 satirical Irish ballad, "McAlpine's Fusiliers". It is also mentioned in another Dominic Behan song, "Building Up and Tearing England Down" (sometimes called "Paddy on the Road"). ==References==
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