The film was originally intended to have been directed by
Fritz Lang, but
Universal did not want Lang to also produce it through his own company, Diana Productions. Lang's idea was for the rifle to be Stewart's character's only source of strength and his only excuse for living, making the quest for his rifle a matter of life and death. With Lang out of the picture, Universal produced the film with up-and-coming
Anthony Mann directing, Stewart's choice, as he had admired some of Mann's prior work. Mann had
Borden Chase rewrite the script to instead make the rifle a bone of contention, showing it passing contentiously through the hands of various people. Mann said, "I didn't like the property; I didn't like Winchester at all. This was Lang's version. I was working at Metro and everybody was pressuring me to make the film and I said, 'I'd like to make the film, if you let me rewrite it completely. I want a new writer, new everything; I don't want the property the way it is.' Finally, after a lot of haranguing, they agreed that I could do that and I brought in Borden Chase and we started from scratch on the script and it developed day by day." Stewart had wished to make
Harvey for
Universal-International, but the studio could not afford his $200,000 salary ($ in today's dollars), so studio head
William Goetz offered to allow Stewart to make both
Harvey and ''Winchester '73'' for
a percentage of the profits, spread over some time and at a lower
capital gain tax rate than a single payment to Stewart would be. Stewart's agent
Lew Wasserman was able to get his client 50 percent of the profits, eventually amounting to $600,000 from the film's unexpected success. Stewart's deal also gave him control over the choice of the director and co-stars. It is acknowledged as the first confirmed time in the sound era that a film actor received some of the movie's receipts as compensation, a practice acquiring the term "points".
Casting Stewart was already cast in the part of Lin McAdam and spent a lot of time practicing with the rifle so that he would look like an authentic Westerner. As Mann later related, "[Stewart] was magnificent walking down a street with a Winchester rifle cradled in his arm. And he was great too actually firing the gun. He studied hard at it. His knuckles were raw with practicing... It was those sorts of things that helped make the film look so authentic, gave it its sense of reality." An expert
marksman from the Winchester company,
Herb Parsons, did the trick shooting required for the film and assisted Stewart with his training.
Shelley Winters was cast as a saloon pianist. Winters did not understand the film, nor think much of her part in it, saying, "Here you've got all these men... running around to get their hands on this goddamn rifle instead of going after a beautiful blonde like me. What does that tell you about the values of that picture? If I hadn't been in it, would anybody have noticed?" The part of
Wyatt Earp was given to
Will Geer,
Millard Mitchell was cast as High-Spade Frankie Wilson. That same year, Mitchell appeared in
The Gunfighter starring
Gregory Peck. He would appear in another Stewart-Mann Western
The Naked Spur (1953) as a grizzled old prospector.
Jay C. Flippen appears as cavalry sergeant Wilkes. He would also appear in the second Stewart-Mann Western
Bend of the River (1952) with
Rock Hudson, who appears in ''Winchester '73'' as a Native American. The Stewart and Mann collaboration established a new
persona for Stewart, more violent and disillusioned than ever before, but still likable.
Locations ''Winchester '73'' was filmed at: •
Mescal, Arizona, U.S. •
Old Tucson, 201 S. Kinney Road,
Tucson, Arizona, U.S. • Backlot, Universal Studios, 100 Universal City Plaza,
Universal City, California, U.S. ==Reception==