Tourism is the major contributor to the economy of Wisconsin Dells. The Dells area has many
indoor and outdoor
waterparks, proclaiming itself the "Waterpark Capital of the World". and a casino. Most attractions are located on the Strip, otherwise known as the
Wisconsin Dells Parkway. Accommodations range from economical
motels to
RV parks to chain hotels to themed
resorts featuring indoor and outdoor waterparks and other amenities. Amphibious
DUKW vehicles called "ducks" began offering
duck tours to tourists in Wisconsin Dells in 1946. The tours visit wilderness trails and enter nearby
Lake Delton and the Wisconsin River. One company, Original Wisconsin Ducks, has more than 90 vehicles and is the largest operator of duck tours in the United States. Since the late 1970s, the Dells area (Wisconsin Dells and Lake Delton) has become the home of large water parks.
Noah's Ark Waterpark opened in Lake Delton in 1979. Other outdoor amusement and water parks followed, featuring water slides, mini golf,
roller coasters, go-karts, and other attractions. The
Polynesian Resort Hotel opened the United States' and the Dells area's first indoor waterpark in 1994. Since then, the number of combination resort/indoor waterparks in the Wisconsin Dells area has increased. Among these are the
Mt. Olympus Water & Theme Park,
Wilderness Territory,
Kalahari Resort,
Chula Vista Resort, and
Atlantis Resort. The
Tanger Outlet Center, a shopping mall, opened in 2006 on the site of the defunct Wisconsin Dells Greyhound Park, which opened in May 1990 but closed in 1996 due to heavy competition from the nearby
Ho-Chunk Gaming Wisconsin Dells Bingo/Casino.
Tourism Kilbourn City quickly became a popular travel destination in the Midwest due to the scenery of the
Dells of the Wisconsin River and the ready railroad access. In 1856, entrepreneur Leroy Gates began taking tourists on boat tours of the Wisconsin Dells and promoting the town to railroad travelers. These tours were given using wooden rowboats until 1873 when two excursion steamers, the
Modocawanda and the
Dell Queen launched. Gates also established a photography studio in the city, which he sold to photographer
H. H. Bennett in 1865. Over the following decades, Bennett took many photos of the sandstone formations in the dells, including
stereoscopic views, as well as portraits of local Ho-Chunk people in Indian costume. Prints of Bennett's photographs were distributed across the United States and played a large role in promoting Kilbourn City as an exotic destination for sightseers. The
H. H. Bennett Studio is now a historic site operated by the
Wisconsin Historical Society. In 1909, the
Kilbourn Dam was completed across the Wisconsin River to generate
hydroelectricity, over the protests of people such as H. H. Bennett, separating the Dells into the Upper and Lower Dells. It is now owned by
Alliant Energy. In 1928 Mr. Clinton Berry established Berry's Dells airport. It occupied sixty acres and was designated on government maps as beacon No. 19. Berry built the airport to carry visitors to the Dells from the surrounding metropolitan areas. Kilbourn City shortened its name to "Kilbourn" in 1895 and then changed its name to
Wisconsin Dells in 1931, identifying itself with the famous
natural landscape of the Dells of the Wisconsin River. In 1952, a new traveling performance from
Chicago called "
Tommy Bartlett's Thrill Show" came to Lake Delton on its second stop. Following the show's huge success in the city, its owner, Tommy Bartlett, chose to keep the performance permanently in Wisconsin Dells. To promote the show, Bartlett gave away
bumper stickers advertising his thrill show and the city, effectively spreading word about the area across the nation. That tourist attraction closed permanently in 2020. Soon more attractions followed to serve the ever-increasing tourists, along with many hotels, shops, and restaurants. Today, a large number of
water parks are central to the local economy. Lake Delton, Wisconsin Dells's sister city to the south, gradually became popular as the Dells attractions spread out.
The Wonder Spot, which used optical illusions found in "gravity hills" to make water appear to flow backwards, people appear to stand at odd angles, and chairs to balance on two legs, was founded in Lake Delton in 1952 and remained open until 2006. ==Education==