Word Is Out took five years, over 200 interviews, and six co-directors to make. Documentary filmmaker
Peter Adair came up with the idea for the film. According to Adair: :In the 1970s when the modern gay movement was just beginning, our biggest problem was invisibility. Who homosexuals were was largely determined by straight people. It was bad enough that the public image of gay men and lesbians was defined largely by stereotypes — after all, I want other people to have an accurate picture of who I am. But these stereotypes created by outsiders largely defined our perceptions of who we thought we were. What a state of affairs. One's reference for "What was Gay?" was a few nasty images, and, if you were lucky, your immediate circle of queer friends. :
Word Is Out, finished in 1977, was on its surface a very simple idea answering the simple question, "Who Are We?" For the film, I, and the five other principle [sic] people I worked with spent a year doing research interviews on videotape of 250 lesbians and gay men all across the country. In the end, twenty-two were chosen to tell their stories in the film. The directors of the film, collectively known as the Mariposa Film Group, were Peter Adair, Nancy Adair, Andrew Brown,
Rob Epstein, Lucy Massie Phenix, and Veronica Selver. An initial investment of $30,000 was raised from people who believed in the idea and wanted to see the film made, and assistants were hired and production began. The original number of interviewees was only eight people, but when the trial film was screened to test audiences, the response and interest generated indicated that a much larger and more diverse cross-section of interviewees was desirable. Several more years were then spent in filming the rest of the interviews, and intercutting them with each other to create the final product. ==Impact==