Early development In 2013,
Josh Wardle created an early prototype of
Wordle, initially calling it ''Mr. Bugs' Wordy Nugz
. Inspired by the color-matching mechanics of the board game Mastermind
, the prototype allowed players to solve puzzles consecutively. This reignited his interest in Wordle'', and he drew inspiration from Spelling Bee's minimalist web design and its one-puzzle-per-day format. By January 2021, Wardle had published
Wordle on the web, shared only with himself and his partner. He named it
Wordle as a
pun on his surname. Subsequently, the game's player base rose greatly: from 90 players on November 1, 2021, to over 300,000 by January 2, 2022, Between January 1 and 13, 1.2 million
Wordle results were shared on Twitter. Separately, a completely unrelated game called
Wordle! by Steven Cravotta—released on the App Store five years before Wardle's
Wordle—experienced a surge in downloads due to name confusion. Between January 5 and 12, 2022, Cravotta's game was downloaded over 200,000 times. Recognizing that many users mistakenly believed it to be Wardle's game, Cravotta partnered with Wardle to donate $50,000 in proceeds to Boost, a tutoring charity for
Oakland schoolchildren.
Google Search also created
an Easter egg when one searches for "Wordle", with the site's logo becoming an animated game of
Wordle to find the word "Google". To prevent spoilers, Twitter blocked an auto-reply bot that had been posting the next day's answer in response to players' results.
Acquisition by the New York Times Company On January 31, 2022, the New York Times Company, the parent company of the
New York Times, acquired
Wordle from Wardle for an "undisclosed price in the low-seven figures".
Vanity Fair reported that the
New York Times narrowly outbid
The Washington Post to acquire the game. However, fans worried that
Wordle would eventually be placed behind a
paywall. Due to these concerns, some players downloaded the webpage to preserve offline access, as
Wordle operates entirely through
client-side JavaScript. On February 10,
Wordle officially moved to
The New York Times website, with player statistics carried over. However, some users reported that their daily
streaks had reset after the transition. To integrate the game into the
New York Times online platform, developers rebuilt it using
React and introduced
New York Times account login support as another way to track progress. By July 2022, a total of seven words had been removed from the original 2,315
Wordle answers, causing the
New York Times version to become unsynchronized with older, cached versions of the game. This discrepancy made it difficult for players using different versions to compare scores. On August 24, 2022,
Wordle was added to
The New York Times Crossword app, with progress synced across mobile and desktop versions, and on April 7, 2022, WordleBot was launched by the
New York Times to give players information about how they completed their Wordle on that day, giving a luck and skill rating. According to the
New York Times quarterly earnings report ending on March 31, 2022, the acquisition of Wordle brought "tens of millions" of new players to the
New York Times puzzle site and app, many of whom continued to play the other puzzles offered by the
New York Times. Editors in the
New York Times games department called the following months the "Hot Wordle Summer" due to further increases in players on their games app resulting from
Wordle.
Editor was appointed to edit
Wordle. In November 2022,
The New York Times appointed
Tracy Bennett as
Wordles dedicated editor, responsible for selecting the daily word from a curated list. Speaking to
Today in January 2023, she explained that while the words are initially chosen at random, she reviews each selection for suitability. She removes words that have secondary meanings that could be considered profane or derogatory, as well as those that might be unintentionally hurtful or insensitive. The most frequent player complaints, she noted, stemmed from unfamiliar words, "
parer", "
rupee" and the U.S.-specific "
condo". Bennett also introduced a new editorial approach by occasionally aligning the daily word with significant dates. For example, "BEGIN" was chosen on her first day as editor, "MEDAL" appeared on
Veterans Day (November 11), and "FEAST" was selected for
Thanksgiving (November 24). This thematic connection was not part of Wardle's original word list.
Usage In 2022,
Wordle was the most-searched term on Google worldwide and in the United States. The game's popularity also influenced Google search trends, as players frequently looked up the definitions of daily answers. Seven of the top ten most-searched word definitions that year—
cacao, homer, canny, foray, trove, sauté, and
tacit—were all
Wordle solutions. At the March 2023
Game Developers Conference,
New York Times producer Zoe Bell shared insights into
Wordles lasting impact on the company's other online games. While
Wordles player count peaked in March 2022 and later declined, it remained stable at about half of that peak a year later. More significantly,
Wordles popularity has driven increased engagement with other
New York Times games, with daily player numbers continuing to rise as of March 2023. In 2025,
Pope Leo XIV was reported to be a daily Wordle player. == Reception and legacy ==