The station signed on the air as WSRC on October 15, 1954, a day most locals remember as the day
Hurricane Hazel roared through Central and Eastern North Carolina, causing a great deal of damage and destruction. Despite that initial setback, WSRC managed to continue broadcasting as the first radio station in the
Raleigh-Durham market to serve the
black community. An FM station signed on at 107.1 in 1965, but was later sold to
Duke University in 1968 as WDBS-FM (now
WFXC). Throughout much of its lifetime, WSRC has played a mix of
gospel,
soul, and
R&B music. Along the way, the station has attracted a wealth of talented personalities, including Norfley Whitted, Jimmy "Dr. Jive" Byrd, Durham native
Shirley Caesar, and former
WTVD news reporter Ervin Hester. WSRC segued to a mostly gospel and inspirational format in the mid-1980s. On March 16, 2006,
Davidson Media Group (who also owned another Durham station,
WTIK assumed ownership of WSRC and changed its call letters to WRJD. "Rejoice 1410" operated under a Local Marketing Agreement with Greensboro-based event promotions firm Unwind Productions. Prior to the station changing hands from previous owner
Willis Broadcasting (who had been going through serious financial difficulties over the past few years), local gospel group The Cooper Four performed its final live Sunday afternoon broadcast on March 12. The group had been with WSRC since its early beginnings. The Cooper Four would come back to the rechristened WRJD "Rejoice 1410 AM" where they were still heard Sunday mornings at 8:15. On February 1, 2011, WRJD began simulcasting on co-owned
WOLI 910 AM, in Spartanburg, South Carolina, as "Rejoice Radio". While the simulcast lasted only a few months, WRJD would continue to identify both stations at the top of each hour for the remainder of its time as "Rejoice". During this time, Rejoice 1410 was nominated for 2011 Medium Market Station of the Year by the
Stellar Awards. However, Davidson Media ended its LMA with Unwind Productions on December 26 that year and WRJD went off the air. The station resumed broadcasting a week later as Poder 1410, airing a Spanish Christian format. On July 13, 2015, both WRJD and WTIK were sold to TBLC Media as part of a twelve-station deal with Davidson Media, which included stations in Charlotte, Greensboro, Richmond, Spartanburg, and Kansas City. The sale, at a price of $3.5 million, was consummated on November 5, 2015. Effective May 6, 2021, TBLC Media sold WRJD and WTIK to Stuart Epperson's Truth Broadcasting Corporation for $200,000. ==Sports broadcasting==