The station first signed on the air on October 22, 1990, as WNPL-TV, which was founded and run by chief executive officer William Darling of Southwest Florida Telecommunications. Originally operating as an
independent station, it filled a void in the market after
WFTX-TV (channel 36) joined
Fox four years earlier in October 1986. The station first operated from studios located on Goodlette Road in Naples. WNPL-TV was beset with problems early on, particularly concerning finding programming. Despite this, from
1993 to
1998, the station carried
Florida Marlins baseball games televised by
WBFS-TV in
Miami before the debut of the
Tampa Bay Rays, which then claimed southwest Florida as the team's territory. It also was the area's affiliate for the
Orlando Magic broadcast network. WNPL-TV filed for bankruptcy in 1993 after several lawsuits from creditors, including the
Associated Press, as well as two investors who claimed that Darling made misrepresentations to them when they were told they would be part of a general partnership to operate the station. The station was finally sold two years later to Second Generation, a
Cleveland-based group, in a $4 million transaction. (Darling and his wife would be found guilty of bankruptcy fraud charges for filing fraudulent claims in connection with the WNPL sale in 1996.) Upon Second Generation's acquisition of WNPL, which had become a charter affiliate of the United Paramount Network (
UPN) when that network launched on January 16, the call letters were changed to WTVK on June 30. Second Generation also relocated the station's operations to the former
WEVU studios in Bonita Bay, which offered more room and easier access to satellite feeds. In March 1998, Second Generation announced that the station would be sold to
Acme Television for $15.5 million—nearly four times what it had paid three years earlier. Acme was part owned by
Jamie Kellner, an executive for the competing
WB network, and WTVK immediately became a WB affiliate. UPN moved to the market's previous WB affiliate, cable-only WSWF (later
WNFM; now defunct). WTVK then adopted the on-air moniker "WB 6", after its cable channel location in the market. On January 24, 2006, the merger of UPN and The WB into
The CW was announced. Acme affiliated seven stations, including WTVK, with the new network that March; WNFM was left with
MyNetworkTV and did not confirm their affiliation until August. In May 2006, Joe Schwartzel's Sun Broadcasting agreed to acquire WTVK for $45 million; Schwartzel was also a co-owner of the Meridian Broadcasting radio group and a former general manager for
WINK-TV (channel 11). The sale was completed on February 16, 2007, with the station subsequently changing its
call sign to WXCW on March 2. ==Newscasts==