The music video for "XS" was uploaded on
YouTube on 17 April 2020, the same day as Sawayama's self-titled debut album was released. It currently has over 11 million views, making it the most-viewed video on Sawayama's channel. It was directed by Ali Kurr, who had also previously directed the music video for her other single, "
STFU!". In the video, Sawayama portrays a "
QVC-like" "robotic" saleswoman who attends a shopping channel broadcast to promote a beverage named "RINA Water", which consists 99% of 24-karat
gold and 1% of
plasma. Later it is revealed that the liquid is extracted from a creature which is chained in an underground factory. ==Live performance==