Raja, an orphan boy, is a thief in
Hyderabad. Maheswari "Mahi", a young girl, falls in love with him. Raja manipulates her by gaining her sympathy. She gives him a necklace, which he throws away because it is worthless; however, it always comes back to him. 12 years later, Mahi's family treats her like a slave while they enjoy the money that her grandfather left behind. Mahi waits for her "prince" to come to rescue her. Raja is still a conman, but when he falls into the debt of Dhanalakshmi, a beautiful but not-so-innocent lender, he flees. Meanwhile, Mahi's family wants Mahi out of the way so that they can inherit all of her money. They hire someone to kill her, only to find out that in the event of Mahi's death, all the money goes to charity. Raja saves Mahi and treats her like a princess, which she waited for since her childhood. Raja made a deal with Mahi's uncles, which went wrong when they thought that he had demanded a ransom of
crores. They hire a goon to kill Raja. Raja reaches
Yamaloka after his murder. He gets to know that
Yama planned his death to take revenge on Raja, who once made fun of Yama drunkenly and threatened him. Raja creates confusion by stealing the
Yamapasam, since one in possession of Yamapasam becomes the
King of Hell. Raja promises festivals and parties and to make Hell better than
Heaven. Yama contests his claim.
Narada enters the scene and proposes an
election. Both Yama and Raja agree. Yama, along with
Chitragupta, tries to get the Yamapasam repeatedly and ultimately fails when Raja uses his trickery to implicate him in sexual harassment, leading to a protest against Yama to stop his alleged atrocities. Yama's wife gets frustrated with her husband's behaviour (which is not true), and she leaves his mansion. Chitragupta suggests to him that he must call the three celestial nymphs:
Rambha,
Urvashi, and
Menaka, which he initially disagrees with due to his wife's suspicion, but reluctantly agrees to defeat Raja in the election. Raja feels hopeless when Yama insults him and
his late grandfather, Chitragupta, as well as Narada, try to stop Yama and try to tell him who Raja's grandfather actually is. Yama neglects Chitragupta's pleas and orders Raja's grandfather to appear in front of his grandson. Raja's grandfather appears in front of Raja and asks him why he's here. Raja answers that his time isn't good enough, so he's suddenly appeared here. Raja's grandfather motivates him and tells him that he is blessed with the gift of dance, and he's the grandson of the man
who made an alliance and won the elections with the support of the people. He tells Raja to dance, due to which all the people present in Yamaloka rejoice. Raja wins the elections; however, Yama angrily insults him. Raja decides to use the Yamapasam to make Yama a human; however, the plan backfires when Yama ends up with the Yamapasam and regains his powers. Raja flees back to Earth, challenging Yama. Raja soon finds out about the cruelty that Mahi has suffered since his death and decides to fight back against her cruel family. Raja steals a whip and thrashes her family with it, forcing them to become servants. Raja gets drunk and insults Yama again. This time, Yama decides that he and Chitragupta will enter
Bhulokam to avenge his insult. Yama disguises himself as the beautiful Dhanalakshmi, and Chitragupta as her father. Yama successfully manages to separate Raja and Mahi, whose love had prevented Yama from interfering. After Mahi's uncles call upon the goons that previously killed Raja, the chief hitman kidnaps Mahi for himself and hits Raja with his car. Raja is severely injured and falls off a cliff into
the temple of
Lord Narasimha in
Simhachalam. Yama sends the Yamapasam after him to take his life; however, the divine power within the temple drives away the Yamapasam. Yama once again changes his form into Dhanalakshmi to lure Raja out, but Raja reveals that he knew it was Yama in disguise. Raja begs for only half an hour of life, only to rescue Mahi, and apologizes to Yama for his sins and all he has said and done. Yama realises both of the errors caused him as well as his errors and becomes sympathetic, but regretfully informs him and Narada that he cannot call back the Yamapasam. Raja fights off his enemies and is close to death, when suddenly, the chain that followed him his whole life was revealed to have been blessed by
Lord Narasimha himself, and it saves Raja's life. Raja and Mahi decide to live together and get married. But Yama gets Raja in trouble when the original Dhanalakshmi appears, demanding her dues. Yama asks him whether he prefers Yamalokam or Bhulokam. At the same time, Chitragupta and Yama's wife appear to be arguing with each other about whether Yama is having fun with other ladies or not. Chitragupta tells her that she misunderstood Yama because of Raja, but she doesn't believe him. Raja uses his trickery over Yama again; this time, he uses Dhanalakshmi's veil and ties it on the Yamapasam, implicating Yama as a lecher once again. Raja mockingly asks Yama whether he prefers Bhulokam or Yamalokam and cautions him to be safe from his wife. ==Cast==