Development , the co-creator and showrunner of
You In February 2015, it was announced that
Greg Berlanti and
Sera Gamble would develop a series based on Caroline Kepnes' book
You with Berlanti and Gamble as the scriptwriters, and Berlanti as the pilot director. Initially, Berlanti and Gamble pitched the show to
Showtime but were unsuccessful in their attempts. In addition, both creators had also originally pitched the series to
Netflix but were declined twice, prior to Netflix's head of international non-English originals,
Bela Bajaria joining the company in late 2016. Berlanti recounted his experience of pitching the show to Netflix in an interview with
Entertainment Weekly, stating that
You "felt like more of a binge show". He further added that his team "tried initially to sell it to Netflix at the very beginning and [Netflix's
chief content officer]
Ted Sarandos has said as much that they wish they'd gotten it the first time". In January 2017, it was announced that the series had been purchased by
Lifetime and put into fast-track development. In April 2017, Lifetime gave
You a 10-episode straight-to-series order. On July 26, 2018, ahead of the series premiere, Lifetime announced that the series had been renewed for a
second season. In November 2018, Gamble confirmed that like
Hidden Bodies, the sequel novel to
You, the setting of the series would move to Los Angeles for the second season. On December 3, 2018, it was confirmed that Lifetime had rescinded its renewal of the series and that Netflix had picked up
You ahead of the release of the second season. On January 14, 2020, Netflix renewed the series for a
10-episode third season. On October 13, 2021, ahead of the third-season premiere, Netflix renewed the series for a
fourth season. On March 24, 2023, the series was renewed for a
fifth and final season, initially set to release in 2024. However, journalists predicted delays, as the
2023 Writers Guild of America and
SAG-AFTRA strikes delayed the season's scripting and production schedules. In March 2019, Berlanti discussed the challenges of finding the right platform for the series in a panel interview. Speaking at the INTV conference, he stated that "we pitched [
You] and sold it to Showtime of all places, but…once they read the script, they were really cool about saying, 'You can take it somewhere else'...". After being turned down by the network, he later pitched the show to Lifetime, who "wanted to make it, and we shot it, and because of their launch cycle it sat in the can for a while for two-and-a-half years. Then they finally started to release it, and it didn't do very well." Although, Lifetime reneged on their initial renewal offer for a second season in late 2018, Berlanti recalled that he went to the offices of the network executives to plead them to change their mind, asking "I still think it's going to work, I still think it's going to work – maybe one more episode, maybe if people have a chance to see five more episodes." Later, he was relieved by the news of Netflix's guarantee of committing to a second season after Lifetime canceled the series. Following Netflix's reportings on the considerable success that
You obtained after it was made available to stream on their platform service, Penn Badgley wrote in an email response to
The Washington Post that "We're grateful to Lifetime for being the gateway to getting the show made. We wouldn't have been able to make the show without them, as far as I can tell. There is no sense of bewilderment that the show had one reaction while it was on Lifetime and another when it went to Netflix. The difference in viewership is obvious, and it's indicative of so many different things, not the least of which is the way young people consume media."
Casting plays series lead
Joe Goldberg.
Penn Badgley was cast as lead character Joe Goldberg in June 2017.
Elizabeth Lail's casting as Guinevere Beck was announced in July 2017, as well as Luca Padovan as Joe's neighbor Paco, and
Zach Cherry as Ethan, a bookstore clerk who works with Joe. In September 2017,
Hari Nef was cast in the recurring role as Blythe, a talented and competitive peer in Beck's MFA program. A few days later it was announced that
Daniel Cosgrove had been cast in the recurring role of Ron, a correctional officer. In October 2017,
Michael Maize and
Ambyr Childers were cast in the recurring roles of Officer Nico and Candace, respectively. It was announced in November 2017 that
John Stamos would recur as Dr. Nicky, Beck's therapist. On January 30, 2019, it was announced that
Victoria Pedretti had been cast in the main role of Love Quinn for the second season. Pedretti had originally auditioned for the role of Guinevere Beck prior to the filming of the first season in 2017. On January 31, 2019,
James Scully was cast in a main role as Forty Quinn, Love's brother, and
Jenna Ortega was also cast in a main role as Ellie Alves. On February 6, 2019, Adwin Brown was cast in the recurring role of Calvin on the second season. On February 15, 2019,
Robin Lord Taylor was cast in the recurring role of Will on the second season. On February 21, 2019,
Carmela Zumbado was cast in the series regular role of Delilah Alves on the second season. On March 4, 2019, it was reported that Marielle Scott has been cast in the recurring role of Lucy on the second season. On March 5, 2019,
Chris D'Elia was cast in the recurring role of Henderson on the second season. On March 26, 2019,
Charlie Barnett was cast in the recurring role of Gabe on the second season. On April 4, 2019,
Melanie Field and
Magda Apanowicz were cast in recurring roles as Sunrise and Sandy, respectively. On June 4, 2019, Danny Vasquez had been cast in a recurring role. On June 24, 2019, it was confirmed that
John Stamos would reprise his role as Dr. Nicky in the second season. On October 17, 2019,
Elizabeth Lail confirmed in a Build Series interview that she would reprise her role as Guinevere Beck in a guest appearance on the second season. In October 2020,
Travis Van Winkle and
Shalita Grant were cast as series regulars while
Scott Speedman was cast in a recurring role for the third season. In November 2020, it was announced that
Saffron Burrows was upped to regular status after recurring in the second season. Additionally,
Tati Gabrielle and
Dylan Arnold were also cast as series regulars for the third season, with
Michaela McManus,
Shannon Chan-Kent, Ben Mehl,
Christopher O'Shea,
Christopher Sean,
Bryan Safi,
Mackenzie Astin,
Ayelet Zurer, Jack Fisher, and Mauricio Lara added as recurring cast members. On January 25, 2021,
Scott Michael Foster joined the cast in a recurring role for the third season. On April 15, 2021, it was confirmed that John Stamos would not be returning in the third season. In February 2022,
Lukas Gage was cast as a series regular for the fourth season. In March 2022,
Charlotte Ritchie was cast as a series regular for the fourth season. In April 2022,
Tilly Keeper,
Amy Leigh Hickman, and
Ed Speleers were cast as new series regulars while Niccy Lin, Aidan Cheng,
Stephen Hagan, Ben Wiggins, Eve Austin, Ozioma Whenu,
Dario Coates,
Sean Pertwee, Brad Alexander,
Alison Pargeter, and
Adam James joined the cast in recurring roles for the fourth season. In March 2024,
Madeline Brewer,
Anna Camp and
Griffin Matthews were cast as series regulars for the fifth season.
Filming The first season of
You was filmed in
New York City For the second season, the series relocated its production to
California to take advantage of tax incentives provided by the
California Film Commission under its "Program 2.0" initiative. Filming for the second season took place
on location in
Los Angeles, California, from February 2019 to June 2019. For the third season, the series was awarded $7.2million in tax credits by the state of California. Filming for the third season began on November 2, 2020, and was originally scheduled to conclude in April 2021. On December 31, 2020, production of the third season was paused for two weeks due to the
COVID-19 pandemic. Filming resumed in February 2021 and ended in April 2021. Filming on the fourth season officially began on March 21, 2022, in
London, and ended on August 27, 2022. The London filming locations included
Royal Holloway,
South Kensington, Grant's Quay Wharf in
Old Billingsgate, Lincoln's Inn Library,
Knebworth House and
St. Pancras Station. Badgley made his directorial debut with the ninth episode of the season. Filming for the fifth season began in late March 2024, and ended in August 2024.
Technical aspects Lee Toland Krieger and David Lanzenberg were both credited as the director and cinematographer for the first two episodes, respectively. Since then, the series has had a number of cinematographers and directors. Krieger and Lanzenberg were inspired by the works of cinematographer
Darius Khondji in films such as
David Fincher's
Seven (1995) and
Woody Allen's
Midnight in Paris (2011). As part of creating the striking look for the series, they executed various
dolly shots and used
anamorphic lenses to evoke a level of surrealistic voyeurism, demanding from the viewer their participation in the romantic manifestations of Joe's worldview. Krieger asserted that in order to sell Joe's character to the audience, he needed to craft
You with a certain visual look and mood, slightly different, unconventional and accented than the standard color palette and tone for contemporary thrillers. He stated that "I wanted something that felt like a great New York love story, just with a very disturbed protagonist", adding that "The show opens with these luscious
slow-motion shots. There's that amber glow. It doesn't feel like a thriller." For the second season, the setting change from New York to Los Angeles, entailed a distinctive use of saturated hues and colorful warm lighting, in part to contrast and depict an alteration of Joe's perspective of a new city which he had never visited previously. It would also signal a period in which Joe could find an avenue for encountering newer opportunities for a fresh start. In a
Variety interview with the lead showrunner, Gamble noted the change, stating that "If you went straight from Season 1 to Season 2, you'll notice the sun-drenched color palette. There's something creamier about the light in L.A. than Season 1." == Release ==