For the previous six decades, Virginia had had the most restricted electorate in the nation due to a cumulative poll tax and literacy tests, completely disenfranchising most blacks and poorer whites. This allowed for state politics to be dominated by the conservative Democratic "Byrd Organization", as "antiorganization" factions were rendered impotent by the inability of almost all their potential electorate to vote. Incumbent lieutenant governor
Mills E. Godwin was viewed as the leading Democratic candidate for Governor from the time of the previous year's elections, especially after Harry Byrd Jr. chose not to run in December. Godwin was a product of the Byrd Organization but not shackled to its traditional thinking: he sought alliances with unions, urban whites and the growing black electorate as well as Byrd stalwarts.
Right-wing challenges to the Byrd Democrats Opposition to Holton's new strategies within the organization led to the formation of firstly the Conservative Council and then a "Conservative Party" led by
John Birch Society member William Story. The Conservatives believed that the pay-as-you-go political system must be reinforced and federal control eliminated throughout the state. The Conservatives attacked Godwin as Besides Story and his Conservatives,
George Lincoln Rockwell, an avowed
white supremacist and founder/leader of the
American Nazi Party, ran as an independent candidate. Rockwell planned his run at least a year in advance, telling an associate that such a campaign would be useful to inflame the reaction of the Jewish population. He filed for governor as an independent on April 20 with a campaign that promoted white schools, law and order, taxes and welfare, anti-subversive commission, and relocation benefits. At the close of the campaign, Rockwell said that he would end NAACP meetings in the state. ==General election==