In July 1998, Aiko made her major-label debut with her first single, "
Ashita." The song was used as the theme for the film
Shinsei Toilet no Hanako-san, gaining significant attention particularly on FM radio stations in the Kansai region. She also held her first solo concert, "LOVE LIKE POP!", at
Esaka Boomin Hall. In 1999, her third single "Hanabi" became a hit, remaining on the
Oricon charts for an extended period. She also made her first appearance on
Music Station, bringing her national prominence. In 2000, her second album
Sakura no Ki no Shita reached No.1 on the weekly Oricon chart. The album became a major commercial success, selling 1.4 million copies and earning the
Japan Gold Disc Award for Rock Album of the Year. The single "Boyfriend," released the same year, sold over 500,000 copies and led to her first appearance on the 51st NHK Kōhaku Uta Gassen. In 2001, her album
Natsufuku became her
second consecutive million-seller and again received the Japan Gold Disc Award for Rock Album of the Year. In July, she began the concert tour "LOVE LIKE POP Vol.6." During the Fukuoka performance, she injured her throat and was later diagnosed with acute laryngopharyngitis caused by vocal nodules. Some performances were postponed, but after recovering, she held additional shows and successfully completed the tour. In 2003, Aiko appeared in her first television commercial, for
Glico Café Au Lait, which aired nationwide. Both Kyushu-only versions (Miyazaki and Kagoshima) and
national versions were produced, featuring her songs "Chōchō Musubi" and "Andromeda." On 30 August, she held her first outdoor guerrilla free concert, "Love Like Aloha," at Katase Nishihama Beach. Despite being announced only shortly beforehand on mobile sites and her official website, the event attracted 25,000 attendees. In October, she performed at
Aoyama Gakuin University's school festival, her first such appearance in about four years. In 2005, her single "Kira Kira" was selected as the theme song for the television drama
Ganbatte Ikimasshoi. Her artist book aiko bon was published by
Sony Magazines, detailing aspects of her upbringing and path to debut that had rarely been discussed previously. In Oricon's annual ranking, "Favorite Artists Selected by 20,000 Music Fans," she placed first for two consecutive years, 2005 and 2006. Following the release of
Kanojo, the album debuted at No. 1 on the Oricon charts. On 30 August, she held her second outdoor guerrilla free concert, "Love Like Aloha Vol.2," at
Southern Beach Chigasaki. Although a heavy downpour struck right before the show began, the event was completed successfully, drawing an audience of 25,000. In 2007, she released her first double A-side and 22nd single, "
Hoshi no Nai Sekai / Yokogao." The song "Yokogao" was used as the theme song for the TV drama
Hotaru no Hikari . In 2008, she released her 8th album
Himitsu on 2 April. Celebrating the 10th anniversary of her major-label debut, she launched the campaign "aiko 10th Anniversary Chotto Ureshii Happy Surprise." As the first installment, reissued editions of all previously released albums (first-press versions) were released. As part of the campaign, she held the
live house tour "Ura Love Like Rock ~ 60-fun Ippon Shōbu", open only to winners who purchased
Himitsu and applied through a special website. She also held the regular national hall tour "Love Like Pop Vol.11" across 20 venues. As the fourth installment of the campaign, she held her third outdoor guerrilla free concert in two years, "Love Like Aloha Vol.3," at
Southern Beach Chigasaki. Despite heavy rain and strong winds the night before, the show was successfully completed, drawing 28,000 attendees. In 2009, her double A-side and 25th single "
Milk / Nageki no Kiss" reached No. 1 on the Oricon Weekly Singles Chart for the first time in her career. It marked the first time in 7 years and 8 months that an artist more than 10 years post-debut achieved their first No. 1 on that chart, following
N.M.L.’s "
Zero Landmine." That same year, she provided the song "Ano Ko no Yume" as the theme for the
NHK morning drama
Welkame, and performed the song—which had not yet been included on any single or album—at the
60th NHK Kōhaku Uta Gassen (later included on the 2010 album
BABY). From July to September, she held the live house tour "Love Like Rock Vol.4," followed by the hall tour "Love Like Pop Vol.12" from October to February 2010. In 2010, she released her 26th single "
Modorenai Ashita" on 3 February, followed by her first album in two years, the 9th album
BABY, on 31 March. About one month later, on 21 April, she released her 27th single "
Mukaiawase." Beginning with
Yokohama Arena on 24 April, she launched her first national arena tour, "Love Like Pop Vol.13," covering 7 locations and 10 performances. In June, she held additional shows—including her first-ever performance at
Yoyogi National Gymnasium First Gymnasium—under the title "LOVE LIKE POP vol.13 Tottemo Ureshii TsuiKa Kōen. Tsukiyo no Ban ni Kanojo wa Arawaru." On 23 February 2011, in her 13th year since debut, she released her first
best albums,
Matome I and
Matome II, simultaneously. Starting in April, she held the national hall tour "Love Like Pop Vol.14." The Sendai performance was postponed due to the
Great East Japan Earthquake but was later held in August. On 11 May, she released her 28th double A-side single "
Koi no Super Ball / Home." In August, she held the fully invitation-only special live event "‘
Calpis Water’ presents aiko Special Live" at
CLUB QUATTRO in Shibuya and Shinsaibashi. Beginning 22 October, she held the live house tour "Love Like Rock Vol.5," and on 23 November, she released her 29th single "
Zutto." On 21 March 2012, she released her first music video compilation in approximately five and a half years,
Utau Inu 4. On 5 May, she performed her new song "Kuchibiru" on
Music Station, and radio airplay for the track began later that evening. Starting 9 May, the song was used in commercials for
Ito En's "Futatsu no Hataraki Catechin Jasmine Tea." On 20 June, she released her 10th album Toki no Silhouette, her first in 2 years and 3 months, which included previously released singles such as "
Mukaiawase," "
Koi no Super Ball / Home," "Zutto," as well as the new song "Kuchibiru." Beginning in July, she held the national hall tour "aiko Live Tour LOVE LIKE POP Vol.15" (21 locations, 31 performances). On 30 August, she held her first outdoor guerrilla free concert in four years, "Love Like Aloha Vol.4," at Southern Beach Chigasaki, attracting 31,000 people despite being announced only via the official website and mobile site. In 2013, as additional performances to the previous year's tour, she launched the arena tour "LOVE LIKE POP Vol.15 add," starting at Yokohama Arena on 19 and 20 January, which included her first performance at
Saitama Super Arena. Beginning 13 July, in celebration of the 15th anniversary of her major debut, she simultaneously held four tours—including a fan-club-exclusive tour—("LOVE LIKE ROCK Vol.0," "LOVE LIKE ROCK Vol.6," "LOVE LIKE POP Vol.16," and "LOVE LIKE POP Vol.16.5"). On 17 July, immediately after the tours began, she released her 30th double A-side single "
Loveletter / Shigatsu no Ame." Beginning 3 September, the new, previously unreleased song "
Kimi no Tonari" was used in commercials for
Lotte Ghana Milk Chocolate. A scheduled 4 October performance at
NHK Hall was postponed due to illness, and she withdrew from scheduled live TV appearances; however, after completing the rescheduled show on 4 December, she finished all tour dates. In 2014, on 29 January, she released the new single "
Kimi no Tonari," which had already been featured in TV commercials and some live performances since the previous year. On 28 May, she released her first album in about two years, the 11th album
Awa no Yō na Ai Datta. Beginning 24 June at
Yokosuka Arts Theatre, she held the national hall tour "LOVE LIKE POP Vol.17" (19 locations, 30 shows). From 31 October, she held the arena tour "LOVE LIKE POP Vol.17.5" (3 locations, 6 shows). While on tour, she released her 32nd single "
Atashi no Mukō" on 12 November. The song was used as the theme for the TV drama
Suteki na Sen TAXI, and she made her first drama appearance in Episode 9, playing the role of "Hiromi Numakoshi," a clothing store clerk often mistaken for "aiko the singer." In 2015, she released her 33rd single "
Yumemiru Sukima" on 29 April. Beginning 18 April at Zepp Tokyo, she held Love Like Rock Vol.7, the longest and largest venue-based live house tour of her career (25 shows across 7 cities). During the 27 July
Zepp Tokyo performance, immediately after the main show ended, she announced the surprise revival of the outdoor free guerrilla live "Love Like Aloha Vol.5." The concert was held on 30 August at Southern Beach Chigasaki. Her new song "Aizu" was selected as the theme song for the film
Senpai to Kanojo, released 17 October. She held Love Like Pop Vol.18 at Yokohama Arena on 26–27 December and at Osaka-jō Hall on 31 December, which marked her first-ever countdown concert. In 2016, she released her 12th album
May Dream on 18 May, her first album in two years. Beginning 21 May at Ichikawa City Cultural Hall, she held Love Like Pop Vol.19, totaling 34 performances. In 2017, beginning 27 April at Zepp Tokyo, she held Love Like Rock Vol.8, performing 31 shows across 9 locations nationwide. In 2018, she released her 13th album
Shimetta Natsu no Hajimari on 6 June, her first album in two years. Starting on 8 June at the
Kawasaki City Sports and Culture Center (Culz Kawasaki), she launched Love Like Pop Vol.20, performing 45 shows across 27 venues—the largest scale of her career at the time. On 9 August, she announced the sixth edition of her outdoor free concert Love Like Aloha Vol.6, her first in three years. The concert was held on 30 August at Southern Beach Chigasaki and is said to have drawn about 37,000 attendees. In 2019, she provided the song "Melon Soda" as the campaign theme for
FM802’s
Access Project. The song was made available for limited rental at
TSUTAYA. On 5 June, she released her first best-of album in eight years, aiko no Uta., a four-disc set compiling 56 tracks, including 42 single A-
sides (including double A-sides) released up to that point, along with selected B-sides. On 29–30 August, she performed in
Tatekawa Danshun 35th Anniversary Performance Tamayura ~tamayura~. Beginning 5 October at Zepp Tokyo, she held Love Like Rock Vol.9. Around this time, her longtime music producer stepped away due to various circumstances, and from then on her activities effectively shifted to self-production. In 2020, she released her 39th single "
Aozora" on 26 February, featuring arrangements by
Toomi Yoh. At the same time, her entire catalog became available on major subscription-based streaming services. She appeared as a guest vocalist on "Good Morning ~ Blue Daisy feat. aiko", a new track on Tokyo Ska Paradise Orchestra's best album
TOKYO SKA TREASURES – Best of
Tokyo Ska Paradise Orchestra released on 18 March. This marked her first release of a song written and composed by someone else since her debut single. Along with "Aozora," she also performed with Tokyo Ska Paradise Orchestra on music programs. Due to the spread of
COVID-19, her Zepp Tokyo performances scheduled for 7–8 March were postponed, with new dates set for December 2021. As a substitute measure, on the days of the postponed shows, she streamed her first-ever no-audience live performance, Love Like Rock vol.9 ~ Betsuwaku-chan ~, for free on her official YouTube channel "aiko Official," reaching 130,000 live viewers. On 30 August, she premiered the online event Love Like Aloha Memories: Sunahama ni Motte Ikareta Ashi on her official YouTube channel, featuring re-edited footage from past Love Like Aloha concerts, including some previously unreleased clips. She also made a surprise appearance in the ending, announcing her upcoming online concert. Although a national tour had originally been planned for late 2020, it was postponed without announcement due to the pandemic. On 17 October, she held her first paid, pre-recorded no-audience online concert, Love Like Rock ~ Betsuwaku-chan vol.2 ~. As with a regular tour, merchandise was sold, and streaming ticket purchasers received physical items including paper tickets, questionnaires, and silver tape used in special effects. Four days later, on 21 October, she released her 40th single "
Honey Memory." In 2021, on 3 March, she released her 14th album
Dōshitatte Tsutaerarenai Kara, her first album in 2 years and 9 months. She was scheduled to begin the national tour Love Like Pop Vol.22 on 14 May, but five performances—including opening night—were postponed due to the extension of Japan's state of emergency and event guidelines in response to COVID-19. The tour officially began on 8 June at
Tokyo Garden Theater. Due to infection conditions and local government guidelines, four additional performances in the Kanto region scheduled for 19 August, 31 August, 1 September, and 7 September (the 7 September Hachioji performance was originally the 14 May opening show, postponed again) were postponed but eventually completed on 14 December. The postponed final two dates of Love Like Rock Vol.9 from 2020 were rescheduled and held over five days—1, 2, 6, 7 December, and 22—at Zepp Tokyo. Because of event restrictions, all shows were fully seated rather than standing, but all were successfully held. With Zepp Tokyo closing on 1 January 2022, these performances became her final shows at the venue; she performed there a total of 61 times, the second-highest number after
Hyde. On 27 December 2022, she made her first-ever festival appearance at
FM802 ROCK FESTIVAL RADIO CRAZY 2022, held at
Intex Osaka. During her performance of "Melon Soda,"
Maguro Taniguchi (
Kana-Boon),
Hattori (
Macaroni Enpitsu), and
Satoshi Fujihara (
Official Hige Dandism) made surprise guest vocal appearances, with Fujihara appearing only for that one song. From 24 May – 28 September 2023, she held the nationwide tour aiko Live Tour Love Like Pop vol.23, covering 19 locations and 30 shows. To commemorate the 25th anniversary of her debut, she held her first
pop-up shop, aiko 25th anniversary exhibition, in Shibuya (Tokyo) and Umeda (Osaka). (
Tower Records Shibuya and Umeda NU Chayamachi stores hosted the exhibition from 17 to 24 July 2023; SHIBUYA
TSUTAYA hosted it from 18 to 24 July.) On 17 July, as the first wave of her analog reissue project, her first through fourth albums—
Chiisana Marui Koujitsu,
Sakura no Ki no Shita,
Natsufuku, and
Aki Soba ni Iru yo—were released as limited-production 180g
vinyl. On 30 August, the second wave—her fifth through eighth albums, from
Akatsuki no Love Letter to
Himitsu—were released simultaneously as limited-production 180g vinyl. On 3 November, she released "Radio", a track previously included only as a bonus disc item in the first editions of
Matome I / Matome II (2011), as a digital standalone release. On 27 January 2024, she launched her first arena tour in about five years, aiko Live Tour "Love Like Pop vol.24", beginning at Osaka-jō Hall. On 16 August of the same year, she released her 16th original album
Zanshin Zansho. On 30 August, she held Love Like Aloha Vol.7 at Southern Beach Chigasaki, her first free outdoor concert in about six years following the COVID-19 pandemic. A live video of the event began exclusive distribution on
Netflix starting 22 November of the same year. On 25 December, she released the limited-production 180g vinyl edition of Zanshin Zansho. On 17 January 2025, she digitally released "Cinema", the theme song for the
Nippon TV Saturday drama Ensemble. On 17 July, marking the 27th anniversary of her debut, she launched her official
TikTok account. ==Personal life ==