In NFL coaching circles, the most famous and successful advocates of the Air Coryell system are
Norv Turner,
Mike Martz and
Al Saunders.
Norv Turner's version Norv Turner first learned the offense from longtime Coryell assistant
Ernie Zampese. As offensive coordinator with the
Dallas Cowboys, Turner ran Coryell's offense with a greater emphasis on sideline throws than the Chargers used. In Dallas, Turner helped make RB
Emmitt Smith & WR
Michael Irvin Hall of Famers, and TE
Jay Novacek a five time Pro Bowler. As offensive coordinator of the Cowboys under head coach
Jimmy Johnson, Norv Turner enjoyed great success, piloting Dallas to back-to-back
Super Bowl titles in
1992 and
1993. His record as a head coach, however, has only seen limited results. Turner first served as head coach of the
Washington Redskins from 1994 to 2000, but the team only made the playoffs once, in 1999. He also served as head coach of the
Oakland Raiders from 2004 to 2005, but endured 2 more losing seasons. Turner did, however, enjoy a good amount of success as
San Diego Chargers head coach from 2007 to 2012. During his time with the Chargers, Turner's system helped quarterback
Philip Rivers set new franchise records for single-season quarterback rating and touchdown passes in 2008. Besides Rivers, the Chargers featured a strong running game, starring Hall of Fame RB
LaDainian Tomlinson. Turner's offense also had a potent passing game, which featured Hall of Fame TE
Antonio Gates. San Diego won 3 straight AFC West division titles, from 2007 to 2009. However, despite having one of the NFL's most talented rosters, Turner was never able to guide the Chargers to the Super Bowl. Norv Turner also owns the rather dubious distinction of having the most career wins of any NFL head coach with a career losing record, compiling an overall record of 118-126-1 (.484), regular season and playoff games combined.
Mike Martz's version The Mike Martz variant was a much more aggressive passing offense, frequently deploying pre-snap motion and shifts, with the running game often forgotten. There is much less of a focus on play action. The Martz variant favored an elusive feature back who can catch the ball, such as Hall of Famer
Marshall Faulk, over the power runners the Turner scheme prefers. Martz credited both his influences on his variation of the offensive system and his overall coaching philosophy to
Don Coryell. Martz first learned the Air Coryell offense as an assistant coach working under his mentor, Ernie Zampese. Martz continued learning the offense in the mid-90s as the quarterbacks coach of the Washington Redskins, working under the tutelage of head coach Norv Turner. In 1999, Martz, then serving as
offensive coordinator for Hall of Fame head coach
Dick Vermeil, helped pilot the St. Louis Rams to victory in
Super Bowl XXXIV. The Rams' offense, which was also known as "
The Greatest Show on Turf", featured Hall of Fame QB
Kurt Warner, who was the
NFL MVP for the 1999 season (Warner earned another NFL MVP award in 2001). RB Marshall Faulk also played a prominent role in the St. Louis offense that season. Faulk won the NFL MVP award in 2000, and he would also win 3 straight
AP NFL Offensive of the Year awards from 1999 to 2001. Additionally, St. Louis's offensive line was strong, anchored by multiple-time Pro Bowler and fellow Hall of Famer
Orlando Pace. Lastly, the Rams' receiving core was impressive, featuring 4 strong wide receivers: Hall of Fame WR
Isaac Bruce,
Torry Holt,
Ricky Proehl and
Az-Zahir Hakim. When Vermeil retired after Super Bowl XXXIV, Martz replaced him as head coach, starting in the 2000 season. The Rams set a new NFL record for total offensive yards that same season, with 7,335. 5,492 of those were passing yards, also a new NFL team record. From 1999 to 2001, St. Louis became the only team in NFL history to score 500+ points in 3 consecutive years. In all, the Rams totaled 1,569 points, more than any other NFL team in any 3-year stretch. The Rams also became the first team to gain more than 20,000 yards of total offense in a 3-year stretch. Martz coached the Rams from 2000 to 2005, compiling a 53-32 regular season record and a 3-4 playoff record. Meanwhile, Vermeil came out of retirement to coach the Kansas City Chiefs from 2001 to 2005. Despite having decent success in Kansas City, he wasn't able to lead the Chiefs to a Super Bowl appearance. However, in 2022, Vermeil earned induction into the Pro Football Hall of Fame for his work as an NFL head coach.
Al Saunders version Al Saunders was the former wide receiver coach under
Don Coryell in San Diego, and he succeeded him as head coach of the Chargers in the middle of the 1986 season. The Al Saunders variant is heavily influenced by Don Coryell and Al Saunders's former boss, former Coryell assistant and 2-time Redskins coach
Joe Gibbs, whose Ace formation (single back, two wide receivers, a tight end, and a halfback) was very effective in the 1980s. The Al Saunders variant is a more conservative variant than the Martz version, but also quite complex. It is better suited for a veteran quarterback. It does not insist on size at wide receiver or halfback like the Turner variant and as such has difficulties in short yardage and red zone situations. It does not require a pair of dominant fast receivers like the Martz system, and is not as aggressive attacking down the field. Consequently, the Saunders system does not score as many points as the Martz system. Saunders's scheme is a more sound variant than Martz's scheme, offering a little more blocking and more run support for the quarterback. The Saunders variant pulls in many Coryell concepts that the Turner system eliminated in favor of simplicity. Saunders only went 17-22 in 2 1/2 years as a head coach. ==West Coast offense comparisons==