Following the Blunt affair, Sewell was hired as art critic for
Tina Brown's revitalised
Tatler magazine. In 1984, he replaced the avant-garde critic
Richard Cork as art critic for the
Evening Standard. He won press awards including Critic of the Year (1988), Arts Journalist of the Year (1994), the
Hawthornden Prize for Art Criticism (1995) and the Foreign Press Award (Arts) in 2000. In April 2003, he was awarded the
Orwell Prize for his
Evening Standard column. In criticisms of the
Tate Gallery's art, he coined the term "
Serota tendency" after its director
Nicholas Serota. Although Sewell appeared on
BBC Radio 4 in the early 1990s, it was not until the late 1990s that he became a household figure through his appearances on television. He was known for his formal, old-fashioned
RP diction and for his anti-populist sentiments. He offended people in
Gateshead by claiming an exhibition was too important to be held at the town's
Baltic Centre for Contemporary Art and should instead be shown to "more sophisticated" audiences in London. He also disparaged
Liverpool as a cultural city.
Controversy In 1994 thirty-five figures from the art world signed a letter to the
Evening Standard attacking Sewell for "
homophobia", "
misogyny", "
demagogy", "
hypocrisy", "artistic prejudice", "formulaic insults" and "predictable scurrility".
Michael Craig-Martin,
Christopher Frayling,
John Hoyland,
Sarah Kent,
Nicholas Logsdail,
George Melly,
Sandy Nairne,
Eduardo Paolozzi,
Bridget Riley,
Richard Shone,
Marina Warner,
Natalie Wheen and
Rachel Whiteread. Sewell responded with comments about many of the signatories, describing Paley as being "the curatrix of innumerable silly little Arts Council exhibitions" and describing Whiteread as being "mortified by my dismissal of her work for the Turner Prize". Sewell suggested that art world insiders had felt embarrassed by a recent TV stunt in which he, a dealer and another critic had been shown a painting without being told that it had been
painted by an elephant. Sewell described the painting as having no merit, while the other participants praised it. Sewell's attitude toward female artists was controversial. In July 2008, he was quoted in
The Independent as saying: Despite being attacked in his 2013 memoirs,
Veronica Wadley, the editor of the
Standard between 2002 and 2009, defended Sewell and said she had defended him from management, and arts lobbyists who wanted him sacked. Sewell was strongly opinionated and was known to insult the general public for their views on art. With regard to public praise for the work of
Banksy in Bristol, he was quoted as saying: He went on to assert that Banksy himself "should have been put down at birth." In an
Evening Standard review, Sewell summed up his view of the
David Hockney: A Bigger Picture exhibition at the
Royal Academy, as concluding that Hockney had made a mistake focusing on painting in his later career: Sewell was also known for his disdain for
Damien Hirst, describing him as "fucking dreadful". In his review of Hirst's 2012 show at
Tate Modern, Sewell said "To own a Hirst is to tell the world that your bathroom taps are gilded and your Rolls-Royce is pink" adding, "Put bluntly, this man’s imagination is quite as dead as all the dead creatures here suspended in formaldehyde." ==Television==