Producer
Robert Stigwood hired him in 1975 as marketing and promotion consultant, with his first project being for the
film version of the
rock opera Tommy. The film was a hit and he expanded his involvement for his next film, re-editing and overdubbing a low-budget foreign film about a
real-life disaster. The result was
Survive! (The disaster in question was also described in Piers Paul Read's book
Alive.) The surprise box office success of
Survive! in 1976 made Carr a wealthy man and gave him clout at
Paramount Pictures. In 1977, Stigwood asked him to produce the ad campaign for
Saturday Night Fever, and he turned the film's premiere into a star-studded television special. It worked so well that Stigwood gave him
Grease (1978). Carr not only helmed the ad campaign and produced the premiere party and television special for
Grease, but also co-produced the film for six million dollars, casting his then client
Olivia Newton-John. It became the highest-grossing film of the year, and one of the highest-grossing films up until that time, at just under $100 million. The film was nominated for five
Golden Globe Awards and won two
People's Choice Awards, for Best Picture and Best Musical Picture. That year he even appeared in a role on the final season of the
Angie Dickinson television series
Police Woman. Stigwood and Carr would work on several other films, including 1978
Oscar-winning
The Deer Hunter. The following year, 1979, he produced the
Village People film musical ''
Can't Stop The Music,'' a production which, while campy, steered clear of addressing the band members' presumed homosexuality in the script. Again he orchestrated a lavish series of premieres and a television special that co-starred his friends Hefner and
Cher. But the film was released in 1980, after the crash of the disco craze, and as a result, it was a major flop. Because of this, Carr "won" the first annual
Golden Raspberry Award for Worst Picture in 1981. Undaunted, he went on to produce
Grease 2 (1982) which, while nowhere near the hit of its predecessor, was not the financial loss that ''Can't Stop The Music'' had been. When Carr was in Paris for the premiere of
Grease, a friend took him to see a play about a gay couple,
La Cage aux Folles. By this time in his career, Carr was ready to face the gay theme head on. Returning to Broadway he produced
a musical version of the 1973 play, which had since been made into a French film, and would later be remade as an American film called
The Birdcage. With a book by
Harvey Fierstein and music and lyrics by
Jerry Herman, the show opened in 1983 and was a huge success, running for five years and 1,761 performances. Nominated in 1984 for eight
Drama Desk Awards and eight
Tony Awards, the show won three Drama Desks and an impressive six Tonys, including a "Best Musical" win for Carr. ==Snow White and the Academy Awards==