Alternative rock

Record companies usually sign contracts with those entertainers who are thought to become the most popular and generate the most sales. In the past, these bands were able to record their songs in expensive studios, and their works were then offered for sale through record store chains that were owned by the entertainment corporations, along with eventually selling the merchandise into big box retailers. Record companies worked with radio and television companies to get the most exposure for their artists. The people making the decisions were business people dealing with music as a product, and those bands who were not making the expected sales figures were then excluded from this system. Before the term alternative rock came into common usage around 1990, the sorts of music to which it refers were known by a variety of terms. In 1979, Terry Tolkin used the term alternative to describe the groups he was writing about. In 1979 Dallas radio station KZEW had a late night new wave show entitled "Rock and Roll Alternative". "College rock" was used in the United States to describe the music during the 1980s due to its links to the college radio circuit and the tastes of college students. In the United Kingdom, dozens of small do it yourself record labels emerged as a result of the punk subculture. According to the founder of one of these labels, Cherry Red, NME and Sounds magazines published charts based on small record stores called "Alternative Charts". The first national chart based on distribution called the Indie Chart was published in January 1980; it immediately succeeded in its aim to help these labels. At the time, the term indie was used literally to describe independently distributed records. By 1985, indie had come to mean a particular genre, or group of subgenres, rather than simply distribution status. The use of the term alternative to describe rock music originated around the mid-1980s; at the time, a music industry term for cutting-edge music was new music. In 1987, Spin magazine categorized college rock band Camper Van Beethoven as "alternative/indie", saying that their 1985 song "Where the Hell Is Bill" (from Telephone Free Landslide Victory) "called out the alternative/independent scene and dryly tore it apart." David Lowery, then frontman of Camper Van Beethoven, later recalled: "I remember first seeing that word applied to us... The nearest I could figure is that we seemed like a punk band, but we were playing pop music, so they made up this word alternative for those of us who do that." DJs and promoters during the 1980s claim the term originates from American FM radio of the 1970s, which served as a progressive alternative to top 40 radio formats by featuring longer songs and giving DJs more freedom in song selection. According to one former DJ and promoter, "Somehow this term 'alternative' got rediscovered and heisted by college radio people during the 80s who applied it to new post-punk, indie, or underground-whatever music." At first the term referred to intentionally non-mainstream rock acts that were not influenced by "heavy metal ballads, rarefied new wave" and "high-energy dance anthems". Usage of the term would broaden to include new wave, pop, punk rock, post-punk, and occasionally "college"/"indie" rock, all found on the American "commercial alternative" radio stations of the time such as Los Angeles' KROQ-FM. Journalist Jim Gerr wrote that alternative also encompassed variants such as "rap, trash, metal and industrial". That summer, Farrell had coined the term Alternative Nation. In December 1991, Spin magazine noted: "this year, for the first time, it became resoundingly clear that what has formerly been considered alternative rock—a college-centered marketing group with fairly lucrative, if limited, potential—has in fact moved into the mainstream." In the late 1990s, the definition again became more specific. However alternative music has paradoxically become just as commercial and marketable as the mainstream rock, with record companies using the term "alternative" to market music to an audience that mainstream rock does not reach. Using a broad definition of the genre, Dave Thompson in his book Alternative Rock cites the formation of the Sex Pistols as well as the release of the albums Horses by Patti Smith and Metal Machine Music by Lou Reed as three key events that gave birth to alternative rock. Additionally, Rhys Wiliams of Loudersound observed, "musical genres collided more in the 90s than in any other decade, making 'alternative' rock ever harder to define." Until the early 2000s, when indie rock became the most common term in the US to describe modern pop and rock, the terms "indie rock" and "alternative rock" were often used interchangeably; while there are aspects which both genres have in common, "indie rock" was regarded as a British-based term, unlike the more American "alternative rock". ==Characteristics==

The name "alternative rock" essentially serves as an umbrella term for underground music that has emerged in the wake of punk rock since the mid-1980s. Throughout much of its history, alternative rock has been largely defined by its rejection of the commercialism of mainstream culture, although this could be contested since some of the major alternative artists have eventually achieved mainstream success or co-opted with the major labels from the 1990s onward (especially into the 2000s, and beyond). In the 1980s, alternative bands generally played in small clubs, recorded for indie labels, and spread their popularity through word of mouth. As such, there is no set musical style for alternative rock as a whole, although in 1989 The New York Times asserted that the genre is "guitar music first of all, with guitars that blast out power chords, pick out chiming riffs, buzz with fuzztone and squeal in feedback." More often than in other rock styles since the mainstreaming of rock music, alternative rock lyrics tend to address topics of social concern, such as drug use, depression, suicide, and environmentalism. == Precursors (1960s–1970s) ==

Precursors to alternative rock existed in the 1960s with proto-punk. The origins of alternative rock can be traced back to The Velvet Underground & Nico (1967) by the Velvet Underground, which influenced many alternative rock bands that would come after it. Eccentric and quirky figures of the 1960s, such as Syd Barrett have influence on alternative rock in general. == Origins (1980s) ==

Throughout the 1980s, alternative rock remained mainly an underground phenomenon. While on occasion a song would become a commercial hit, or albums would receive critical praise in mainstream publications like Rolling Stone, alternative rock in the 1980s was primarily featured on independent record labels, fanzines and college radio stations. Alternative bands built underground followings by touring constantly and by regularly releasing low-budget albums. In the United States, new bands would form in the wake of previous bands, which created an extensive underground circuit filled with different scenes in various parts of the country., one of the first alternative rock bands, relied on college-radio airplay, constant touring, and a grassroots fanbase to break into the mainstream.Although American alternative artists of the 1980s never generated spectacular album sales, they exerted a considerable influence on later alternative musicians and laid the groundwork for their success. On September 10, 1988, an Alternative Songs chart was created by Billboard, listing the 40 most-played songs on alternative and modern rock radio stations in the US: the first number one was "Peek-a-Boo" by Siouxsie and the Banshees. By 1989, the genre had become popular enough that a package tour featuring New Order, Public Image Limited and the Sugarcubes toured the US arena circuit. Early on, British alternative rock was distinguished from that of the US by a more pop-oriented focus (marked by an equal emphasis on albums and singles, as well as greater openness to incorporating elements of dance and club culture) and a lyrical emphasis on specifically British concerns. As a result, few British alternative bands have achieved commercial success in the US. Since the 1980s, alternative rock has been played extensively on the radio in the UK, particularly by disc jockeys such as John Peel (who championed alternative music on BBC Radio 1), Richard Skinner, and Annie Nightingale. Artists with cult followings in the US received greater exposure through British national radio and the weekly music press, and many alternative bands had chart success there. United States in 1980s and Thurston Moore of Sonic Youth performing in July 2005 Early American alternative bands such as the Dream Syndicate, the Bongos, 10,000 Maniacs, R.E.M., the Feelies and Violent Femmes combined punk influences with folk music and mainstream music influences. R.E.M. was the most immediately successful; their debut album, Murmur (1983), entered the Top 40 and spawned a number of jangle pop followers. One of the many jangle pop scenes of the early 1980s, Los Angeles' Paisley Underground revived the sounds of the 1960s, incorporating psychedelia, rich vocal harmonies and the guitar interplay of folk rock as well as punk and underground influences such as the Velvet Underground. The band also set an example by being the first group from the American indie scene to sign to a major record label, which helped establish college rock as "a viable commercial enterprise". By focusing on heartfelt songwriting and wordplay instead of political concerns, the Replacements upended a number of underground scene conventions; Azerrad noted that "along with R.E.M., they were one of the few underground bands that mainstream people liked." By the late 1980s, the American alternative scene was dominated by styles ranging from quirky alternative rock (They Might Be Giants and Camper Van Beethoven), to noise rock (Sonic Youth, Big Black, the Jesus Lizard) and industrial rock (Ministry, Nine Inch Nails). These sounds were in turn followed by the advent of Boston's Pixies and Los Angeles' Jane's Addiction. Grunge featured a sludgy, murky guitar sound that syncretized heavy metal and punk rock. Early grunge bands Soundgarden and Mudhoney found critical acclaim in the U.S. and UK, respectively. Great Britain in 1980s of the Cure performing in June 2004 Gothic rock developed out of late-1970s British post-punk. With a reputation as the "darkest and gloomiest form of underground rock", gothic rock uses a synthesizer-and-guitar based sound drawn from post-punk to construct "foreboding, sorrowful, often epic soundscapes", and the subgenre's lyrics often address literary romanticism, morbidity, religious symbolism, and supernatural mysticism. Bands of this subgenre took inspiration from two British post-punk groups, Siouxsie and the Banshees, and Joy Division. Bauhaus' debut single "Bela Lugosi's Dead", released in 1979, is considered to be the proper beginning of the gothic rock subgenre. The Cure's "oppressively dispirited" albums including Pornography (1982) cemented that group's stature in that style and laid the foundation for its large cult following. The key British alternative rock band to emerge during the 1980s was Manchester's the Smiths. Music journalist Simon Reynolds singled out the Smiths and their American contemporaries R.E.M. as "the two most important alt-rock bands of the day", commenting that they "were eighties bands only in the sense of being against the eighties". The Smiths exerted an influence over the British indie scene through the end of the decade, as various bands drew from singer Morrissey's English-centered lyrical topics and guitarist Johnny Marr's jangly guitar-playing style. Other forms of alternative rock developed in the UK during the 1980s. the Jesus and Mary Chain's sound combined the Velvet Underground's "melancholy noise" with Beach Boys pop melodies and Phil Spector's "Wall of Sound" production, while New Order emerged from the demise of post-punk band Joy Division and experimented with disco and dance music. onstage rather than interact with the audience, shoegazing acts like My Bloody Valentine and Slowdive created an overwhelmingly loud "wash of sound" that obscured vocals and melodies with long, droning riffs, distortion, and feedback. Shoegazing bands dominated the British music press at the end of the decade along with the Madchester scene. Performing for the most part in the Haçienda, a nightclub in Manchester owned by New Order and Factory Records, Madchester bands such as Happy Mondays and the Stone Roses mixed acid house dance rhythms with melodic guitar pop. == Mainstream success (1990s) ==

's Kurt Cobain (right) and Krist Novoselic (left) performing at the MTV Video Music Awards in 1992 By the start of the 1990s, the music industry was enticed by alternative rock's commercial possibilities and major labels had already signed Jane's Addiction, Red Hot Chili Peppers and Dinosaur Jr. In early 1991, R.E.M. went mainstream worldwide with Out of Time while becoming a blueprint for many alternative bands. The release of Nirvana's single "Smells Like Teen Spirit" in September 1991 "marked the instigation of the grunge music phenomenon". Helped by constant airplay of the song's music video on MTV, their album Nevermind was selling 400,000 copies a week by Christmas 1991. Its success surprised the music industry. Nevermind not only popularized grunge, but also established "the cultural and commercial viability of alternative rock in general." Michael Azerrad asserted that Nevermind symbolized "a sea-change in rock music" in which the hair metal that had dominated rock music at that time fell out of favor in the face of music that was authentic and culturally relevant. The breakthrough success of Nirvana led to the widespread popularization of alternative rock in the 1990s. It heralded a "new openness to alternative rock" among commercial radio stations, opening doors for heavier alternative bands in particular. In the wake of Nevermind, alternative rock "found itself dragged-kicking and screaming ... into the mainstream" and record companies, confused by the genre's success yet eager to capitalize on it, scrambled to sign bands. The New York Times declared in 1993, "Alternative rock doesn't seem so alternative anymore. Every major label has a handful of guitar-driven bands in shapeless shirts and threadbare jeans, bands with bad posture and good riffs who cultivate the oblique and the evasive, who conceal catchy tunes with noise and hide craftsmanship behind nonchalance." , lead singer of the Cranberries, performing in 2016|leftHowever, many alternative rock artists rejected success, for it conflicted with the rebellious, DIY ethic the genre had espoused before mainstream exposure and their ideas of artistic authenticity. Craig Schuftan of ABC Online assessed, "On the one hand, [alternative rock's entry into the mainstream] gave rise to a resilient and resourceful underground, and on the other, to a hunger for pop justice, for a future world where good music could be popular, and popular music could be good. Thus, when underground music finally broke through to the mainstream in 1991, the event was either denounced as a gigantic sellout or celebrated as a revolution, sometimes both at the same time. It was an intellectual balancing act that could only pulled off with the help of that staple of '90s pop life—postmodern irony." Grunge Other grunge bands subsequently replicated Nirvana's success. Pearl Jam had released its debut album Ten a month before Nevermind in 1991, but album sales only picked up a year later. By the second half of 1992 Ten became a breakthrough success, being certified gold and reaching number two on the Billboard 200 album chart. Soundgarden's album Badmotorfinger, Alice in Chains' Dirt and Stone Temple Pilots' Core along with the Temple of the Dog album collaboration featuring members of Pearl Jam and Soundgarden, were also among the 100 top-selling albums of 1992. The popular breakthrough of these grunge bands prompted Rolling Stone to nickname Seattle "the new Liverpool". The New York Times compared the "grunging of America" to the mass-marketing of punk rock, disco, and hip hop in previous years. As a result of the genre's popularity, a backlash against grunge developed in Seattle. Nevertheless, upon its release in September 1993 In Utero topped the Billboard charts. Pearl Jam also continued to perform well commercially with its second album, Vs. (1993), which topped the Billboard charts by selling a record 950,378 copies in its first week of release. In 1993, the Smashing Pumpkins released their major breakthrough album, Siamese Dream—which debuted at number 10 on the Billboard 200 and sold over 4 million copies by 1996, receiving multi-platinum certification by the RIAA. The strong influence of heavy metal and progressive rock on the album helped to legitimize alternative rock to mainstream radio programmers and close the gap between alternative rock and the type of rock played on American 1970s Album Oriented Rock radio. In 1995, the band released their double album, Mellon Collie & the Infinite Sadness—which went on to sell 10 million copies in the US alone, certifying it as a Diamond record. Dubbed "Britpop" by the media, and represented by Oasis, Pulp, Blur and Suede, this movement was the British equivalent of the grunge explosion, in that the artists propelled alternative rock to the top of the charts in their home country. Indie rock band Pavement in 1993 Long synonymous with alternative rock as a whole in the U.S., indie rock became a distinct form following the popular breakthrough of Nirvana. Labels such as Matador Records, Merge Records, and Dischord, and indie rockers like Pavement, Superchunk, Fugazi, and Sleater-Kinney dominated the American indie scene for most of the 1990s. One of the main indie rock movements of the 1990s was lo-fi. The movement, which focused on the recording and distribution of music on low-quality cassette tapes, initially emerged in the 1980s. By 1992, Pavement, Guided by Voices and Sebadoh became popular lo-fi cult acts in the United States, while subsequently artists like Beck and Liz Phair brought the aesthetic to mainstream audiences. The period also saw alternative confessional female singer-songwriters. Besides the aforementioned Liz Phair, PJ Harvey fit into this sub group. In the mid-1990s, Sunny Day Real Estate defined the emo genre. Weezer's album Pinkerton (1996) was also influential. In 1997, Canadian musical artist Sarah McLachlan organized the Lilith Fair, a festival that featured female singers and bands such as McLachlan, Paula Cole, Lisa Loeb, and Fiona Apple. Third-wave ska performing in 2008 After almost a decade in the underground, ska punk, a mixture of earlier British ska and punk acts, became popular in the United States. Rancid was the first of the "third-wave ska revival" acts to break. From the mid-1990s to early 2000s, the Mighty Mighty Bosstones, No Doubt, Sublime, Goldfinger, Reel Big Fish, Less Than Jake and Save Ferris charted or received radio exposure. Post-rock Post-rock was established by Talk Talk's Laughing Stock and Slint's Spiderland albums, both released in 1991. the style of the genre was solidified by the release of Millions Now Living Will Never Die (1996) by the Chicago group Tortoise. A related genre, math rock, peaked in the mid-1990s. In comparison to post-rock, math rock relies on more complex time signatures and intertwining phrases. By the end of the decade a backlash had emerged against post-rock due to its "dispassionate intellectuality" and its perceived increasing predictability, but a new wave of post-rock bands such as Godspeed You! Black Emperor and Sigur Rós emerged who further expanded the genre. == Diversification (2000s) ==

became one of the most popular post-grunge acts in the late 1990s and 2000s in November 2002 In the early 21st century, many alternative rock bands that experienced mainstream success struggled following the suicide of Nirvana's Kurt Cobain in April 1994, Pearl Jam's failed lawsuit against concert venue promoter Ticketmaster, Soundgarden's break-up in 1997, the Smashing Pumpkins losing its original members in 2000, L7's hiatus in 2001, the death of Layne Staley and the subsequent disbanding of Alice in Chains in 2002, and the disbanding of both the Cranberries and Stone Temple Pilots in 2003. Despite these changes in style however, alternative rock remained commercially viable into the start of the 21st century. Post-grunge During the latter half of the 1990s, grunge was supplanted by post-grunge. Many post-grunge bands lacked the underground roots of grunge and were largely influenced by what grunge had become, namely "a wildly popular form of inward-looking, serious-minded hard rock"; these bands emulated the sound and style of grunge, "but not necessarily the individual idiosyncrasies of its original artists." Post-grunge was a more commercially viable genre that tempered the distorted guitars of grunge with polished, radio-ready production. Bush, Candlebox and Collective Soul were labelled almost pejoratively as post-grunge which, according to Tim Grierson of About.com, is "suggesting that rather than being a musical movement in their own right, they were just a calculated, cynical response to a legitimate stylistic shift in rock music." Preceded by the success of bands such as the Strokes and the White Stripes earlier in the decade, an influx of new alternative rock bands, including several post-punk revival artists and others such as the Killers, and Yeah Yeah Yeahs, found commercial success in the early and mid 2000s. Owing to the success of these bands, Entertainment Weekly declared in 2004, "After almost a decade of domination by rap-rock and nu-metal bands, mainstream alt-rock is finally good again." Arctic Monkeys were a prominent act to owe their initial commercial success to the use of Internet social networking, with two UK No. 1 singles and ''Whatever People Say I Am, That's What I'm Not'' (2006), which became the fastest-selling debut album in British chart history. Emo performing in 2007 By 2000 and on into the new decade, emo was one of the most popular rock music genres. The new emo had a much more mainstream sound than in the 1990s and a far greater appeal among adolescents than its earlier incarnations. Emo's mainstream success continued with bands emerging in the 2000s, including multi-platinum acts such as Fall Out Boy and My Chemical Romance and mainstream groups such as Paramore Other trends performing in Melbourne, Australia, in January 2010 American rock band Red Hot Chili Peppers entered a new-found popularity in 1999 after the release of their album Californication (1999), with continued success throughout the 2000s. Thirty Seconds to Mars experienced a notable rise in popularity during the latter half of the 2000s. == 2010–present ==

Most references to alternative rock music in the United States in the 2010s are to the indie rock genre, a term that previously had limited usage on alternative rock channels and media. While there have been conflicting opinions on the relevance of alternative rock to mainstream audiences beyond 2010, Dave Grohl commented on an article from the New York Daily News about the 2013 MTV Video Music Awards in August 2013, stating that rock is dead: "speak for yourself... rock seems pretty alive to me." Trends of the 2010s performing at Resorts World Arena in Birmingham, 2019 Contemporary mainstream alternative rock bands tend to fuse musical elements of hard rock, electronica, hip hop, indie, and punk while placing emphasis on keyboards and guitar. In the 2010s, British rock band Muse gained a worldwide recognition with their album The Resistance and Drones which won Grammy Awards. American alternative duo Twenty One Pilots blurs between the lines of multiple genres including hip-hop, emo, rock, indie pop and reggae and has managed to break numerous records. They became the first alternative act to have two concurrent top five singles in the United States while their fourth studio album Blurryface (2015) was the first album in history to have every song receive at least a Gold certification from the Recording Industry Association of America. Twenty One Pilots also became the first rock act to have a song reach a billion streams on Spotify. Alternative pop Canadian singer Avril Lavigne's success in the early 2000s, including her hit single "Sk8er Boi", helped set the stage for a subsequent generation of female alt-pop singers. In the late 2000s, American singer Santigold established herself as an "alternative pop hero" due to her apparent artistic conviction. In the early 2010s, American singer Lana Del Rey developed a "cult-like following" with her "cinematic, beat-heavy alt-pop", which was characterized by an "alluring sadness and melodrama". New Zealand alt-pop singer Lorde achieved global success in 2013 and 2014, topping charts and winning awards. In 2022, American singer Billie Eilish was credited with marking the "ascendence" of alternative pop in the mainstream with her dark, downbeat pop. Alternative R&B A stylistic alternative to contemporary R&B that began in the mid 2000s and came to prominence with musical artists such as Frank Ocean, Khalid, SZA, Summer Walker, Jhené Aiko, Brent Faiyaz, Zayn Malik, Tyler, The Creator, Steve Lacy, Childish Gambino, Miguel, Drake, The Weeknd, Kehlani, Tinashe, Bryson Tiller, PartyNextDoor, Tory Lanez, 6lack, and others. It is considered to be "more progressive and diverse" than its mainstream counterpart. The Weeknd being a prime example of the genre has gained mainstream success with his second studio album Beauty Behind the Madness and his third studio album Starboy and has been considered a staple of alt-R&B. ==See also==