In October 2012, Nintendo Japan created an official
Animal Crossing: New Leaf Twitter account featuring tweets from the character Isabelle that included updates and promotions about the game, with English versions established by Nintendo Europe in April 2013, and Nintendo of America in May 2013. Later that month, Nintendo of America began to produce a series of roundtable video discussions with the English "Treehouse" localisation team providing information on the game's development and translation, which were posted on
YouTube as well as the game's Twitter and
Facebook pages. Nintendo Japan would partner with the
7-Eleven convenience store chain to offer special company-brand in-game items and furniture such as signs, shirts, and food displays by accessing
Wi-Fi hotspots at select store locations across Japan between May and August 2013. Two
Animal Crossing-themed clothing items were also made available as downloadable content in the Japanese version of
Style Savvy: Trendsetters for the 3DS, featuring designs based on the characters K.K. Slider and Gracie. In April 2013, the bundle was announced for North America and Europe in a Nintendo Direct broadcast, which would also be made available on the same day as the game's release in both regions the following June. The game was made available as a download title on the
Nintendo eShop in Japan on the same day as the physical release, with a North American eShop version also accompanying its retail version. A pre-order bonus figurine featuring a model of the town hall with the character Isabelle was also distributed exclusively by
EB Games in Australia and
Game retailers in Europe. A select number of American players chosen through Nintendo's Mayor Program were eligible to try the game out through the month of May and in return, chronicled their experiences online. On August 7, 2013, an app titled
Animal Crossing Plaza was added to the
Wii U, allowing players to communicate with other
Animal Crossing players. The feature was available until the end of 2014. In Europe and Australia, a promotion was announced in which if players register their game on
Club Nintendo between August and October 2013, they would receive a code that they can give to another 3DS XL owner, allowing them to download a free copy of the game. In September 2016, Nintendo and Sanrio has announced that they will be bringing
Hello Kitty to the game in Japan. A large update known as
Welcome amiibo was released on November 2, 2016, adding support for
amiibo (including
Animal Crossing,
The Legend of Zelda, and
Splatoon figurines and cards)—which can be used to summon villagers and vendors to a new campsite area. The update also features save data integration with
Animal Crossing: Happy Home Designer, and backports the game's touchscreen controls for furnishing. ==Reception==