"1984" advertisement In 1983, the
Chiat/Day advertising agency held a
casting call in London, on behalf of their client, Apple Computer, for what would prove to be a landmark
television commercial. The vision of the agency and director
Ridley Scott stipulated an actress capable of running up to a large video screen, spinning with a
sledgehammer, and releasing it at the video screen. Most of the models and actresses tested struggled to do this; one errant throw nearly struck a passerby at the
Hyde Park casting call. She won the role with her ability to handle the hammer convincingly. The commercial officially aired only twice on American television. It was first screened in December 1983, right before the 1:00 am sign-off on
KMVT in
Twin Falls, Idaho, so that it would be eligible for advertising industry awards for that year. In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks. ==Later life==