MarketApple TV app
Company Profile

Apple TV app

The Apple TV app is a line of media player software programs developed by Apple Inc. for viewing television shows and films delivered by Apple to consumer electronic devices. It can stream content from the iTunes Store, the Apple TV Channels a la carte video on demand service, and the Apple TV original content subscription service. On iPhone, iPad, iPod Touch, Vision Pro, and Apple TV devices it can also index and access content from linked apps of other video on demand services.

History
First-party devices TV was announced at an Apple media event on October 27, 2016, and was released in the United States on December 12, 2016, with iOS 10.2 and tvOS 10.1, replacing the "Videos" application in earlier versions of iOS. It aggregates television shows and movies from the iTunes Store with content from installed partner apps, and can track progress across devices using the same Apple ID. Only content from Apple's services opens inside the TV app; other content is opened in the linked app. The app originally contained five sections: "Watch Now", "Sports", "Library", "Store", and "Search". Push notifications for sports scores can be enabled. TV received a major redesign following Apple's March 2019 media event, which refocused it as a hub for Apple-distributed video streaming. The new version added support for Apple TV Channels and debuted a new icon similar to the Apple TV hardware icon, replacing the previous icon resembling a television. TV was added to the pre-tvOS 3rd generation Apple TV in March 2019, though this version lacks the ability to link with other video on demand apps. Picture-in-picture and switching between multiple Apple IDs was added in tvOS 13 to fourth generation and newer Apple TVs. TV was released with macOS Catalina on October 7, 2019, as one of three applications created to replace iTunes. and other Macs released in 2018 or later when connected to a compatible display. TV was released for visionOS on February 2, 2024, alongside the release of the Apple Vision Pro, and includes support for viewing 3D versions of selected movies purchased through the service at no extra cost. Third-party devices Apple announced in January 2019 that the TV app would be made available on non-Apple platforms for the first time. The decision to expand to other platforms was cited as part of Apple's efforts to expand its service revenues by making video content available widely to the public. It launched on Roku on October 15, 2019, on models with a 3800 model number or higher, and on the Roku TV platform. It became available on Amazon Fire TV on October 24, 2019, though limited to Fire TV devices released in 2016 or later, and on the Fire TV Edition platform. The app launched on Samsung TVs on their customized version of the Tizen OS platform on May 13, 2019. On December 16, 2020, Google announced that the Android TV version of the app would be widely made available to other devices running Android TV, beginning with the Chromecast with Google TV in early 2021. as well as the Xbox One, and the Xbox Series X/S at launch on November 10, 2020. The features available through the software on non-Apple devices are more limited than those on Apple devices, such as a lack of Dolby Atmos and Dolby Vision support, but additional updates have lessened the differences over time. == Content ==
Content
TV supports 4K, Dolby Atmos, Dolby Vision, and HDR10 on the Apple TV 4K. Dolby Vision and HDR10 are supported on iPad Pro and iPhone models released in 2017 or later, and Dolby Atmos on 2018 iPad Pro models and iPhones. Stereoscopic 3D content is also available to access on visionOS devices. Content from the TV app may also be streamed via Apple's AirPlay 2 protocol from a device supporting the TV app to particular smart television sets from Sony, Vizio, LG, and Samsung. TV also serves as the hub for the Apple TV subscription service, featuring original content created for Apple including productions by their own Apple Studios. The versions of the TV app on iOS, iPadOS, and tvOS can also integrate and curate content from supported third-party video on demand apps installed on the same device, and can track progress across devices using the same Apple ID. Only content from Apple's services opens inside the TV app, for other content it will open the linked app. Support for Netflix is limited; their television shows and films will appear in search results and play, but other features like curation and progress tracking are unavailable. Apple TV Channels Apple TV Channels is a service that aggregates content from popular video on demand a la carte subscription services and is accessed from the TV app. It is designed to compete with similar services such as Amazon Channels and Hulu Add-Ons, which similarly make multiple subscription premium networks available in one location. The broad reach of the 1.4 billion Apple devices in use globally induced major services, some of which already have their own content distribution systems, to make deals with Apple. Netflix declined to be involved with the service, with CEO Reed Hastings saying that they chose not to integrate its service's programming into Apple TV Channels because "we prefer to have our customers watch our content in our service." MLS Season Pass On June 14, 2022, Major League Soccer (MLS) announced that it had signed a 10-year broadcasting deal with Apple that would take effect with the 2023 MLS season, under which Apple would hold the global over-the-top streaming rights to all MLS and Leagues Cup matches, and selected MLS Next and MLS Next Pro matches. The service, known as MLS Season Pass, launched on February 1, 2023 as a channel in the Apple TV app. In addition to offering a discounted rate to Apple TV+ subscribers, a package of MLS and Leagues Cup matches is available for Apple TV+ subscribers, with a subset of these matches available for free. ==Release history==
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