Arthur Brooke (entrepreneur)

Arthur Brooke was born on 30 November 1845 in Ashton-under-Lyne, Manchester to tea wholesaler Charles Brooke and Jane née Howard. He had a short career in the textile industry, before getting terminated due to the cotton famine in 1864. After completing an apprenticeship at the Peek Brothers and Winch tea company in Liverpool, he was transferred to the company's head office in London, before later deciding to return home to help his father revive his wholesale tea business, establishing new outlets in Lancashire. == Brooke Bond & Co. ==

In 1869 Brooke opened his first shop under the business name Brooke Bond & Company at 29 Market Street, Manchester where he sold tea, coffee and sugar. He added the name Bond because he liked the sound of it, hence the name stayed. Brooke developed and blended his products and sold them in ½ lb and 1lb paper bags. He offered precise mixtures of premium blends of tea and did not go with the marketing trends of the day, so customers could buy consistent flavours from week to week. Each bag was signed with the company name to avoid counterfeiting. Brooke delivered his products in his own transport to make sure they reached his customers regularly and always fresh, promising good quality products as the company's goal. One of Brooke's early slogans was "Good tea unites good company, exhilarates the spirits, opens the heart, banishes restraint from conversation and promotes the happiest purposes of social intercourse" which indicated his adeptness for good advertising. Arthur Brooke remained the chairperson of Brooke Bond & Co., before retiring in 1910. His son Gerald Brooke took over the business as chairperson, later purchasing a new warehouse on Whitehorse Street, Leeds and a signing a sixty-eight-year lease on St. Dunstan's Hill, London, the registered office of the company. == Personal life ==

Brooke married Alice Young, the daughter of naval officer William Young, in 1875. They first lived in Stonebridge Park, Willesden before moving to Bedford park, Kensington and later buying a country house near Dorking. The couple had four children: Gerald, Justin, Neville, and Rupert, and two known grandchildren, John and David, who were all involved in the company. Brooke died on 13 April 1918 in Dorking of acute tuberculosis and pneumonia. == References ==