Azur & Asmar premièred on 21 May 2006 as part of the
Directors' Fortnight of the
2006 Cannes Film Festival Michel Ocelot preferred to forgo a major German distributor for a smaller one rather than mutilate his work. The film was subsequently dubbed into English and distributed in the United Kingdom and Ireland by Soda Pictures (now known as
Thunderbird Releasing) under the expanded title ''Azur & Asmar: The Princes' Quest'', receiving a limited release which began on 8 February 2008 and lasted several months, most likely due to the small number of dubbed prints made (as of 27 June 2008, it was still showing at one cinema in
Cleethorpes). It was rated U by the
British Board of Film Classification for "mild fantasy violence"
North America The film had difficulty finding a distributor in the
United States due to the breastfeeding scene between Jenane and the two babies at the beginning of the film, with American distributors considering the
exposure of breasts to be
obscene. The film was licensed for distribution in the United States by
the Weinstein Company on 13 February 2007, during the European Film Market at the
Berlin International Film Festival. However, as of September 2008 – over a year later – no plans to release the film in the United States had been announced. Similarly,
Seville Pictures announced that they would distribute the film to both English and French speakers in Canada, but as September 2008 they have only released a DVD with only the original French dialogue and no English subtitles. Some commentators had theorised that a United States release would be impossible due to Jénane's nipples being visible during a breastfeeding scene early in the film (
Kirikou and the Sorceress went unrated to avoid the PG-13 or higher rating it would have received from the
Motion Picture Association of America despite the similarly non-sexual nature of the nudity in that film) and the director's refusal to allow his films to be distributed in a censored version; the Weinsteins' apparent dropping of the title seemed attributable to this. However, in early September 2008 it was revealed to have been submitted to the MPAA by
Genius Products (a home media
distributor then co-owned the Weinstein Company) and received only a PG rating for "thematic material, some mild action and peril," with no explicit reference made to the nudity. The British-dubbed version had its American première at
IFC Center in New York City on 17 October 2008, and was distributed in theatres by
GKIDS in collaboration with the Weinstein Company and under the shorter title of just
Azur & Asmar. It was originally planned to run for one week in New York, before touring to other cities. However, due to the success of the first week (all screenings were sold out) its residency was extended for a second week of screenings. When these too sold out, a "third and final" week was announced. Cities it had toured to included
Chicago,
Columbus,
Tucson,
Hartford,
Seattle, and
Washington, D.C. Home media In the United Kingdom and Ireland, Soda Pictures followed their theatrical release with a
region 2 DVD-Video release on 28 July 2008. Unlike the theatrical release, this DVD includes the French- and Arabic-language versions with English subtitles for the French as well as the English dub.Azur and Asmar - The Princes Quest The
Japanese region 2 DVD and region A
Blu-ray Disc was released on 19 December 2007, the
South Korean region 3 DVD released on 17 July 2008 and all regional Blu-ray Discs released on January 29, 2014 all include English subtitles. As of February 2019, the film is not available in high definition with English subtitles or the English dub on Blu-ray Disc, download or streaming in the United Kingdom, Ireland, or the United States. However, it can be seen with English subtitles with either of the Japanese or South Korean Blu-ray Disc releases. == Video game ==