Filming for the music video began during the week of January 25, 2010, in Los Angeles. It was filmed at
Universal CityWalk and
Lucky Strike Lanes, by director
Ray Kay, who had previously directed videos for
Beyoncé Knowles,
Lady Gaga,
Alexandra Burke, and
Cheryl Cole, among others. Ludacris said that the video "is like a 2010 version of
Michael Jackson's '
The Way You Make Me Feel'." Bieber said that the video "will capture the song's message of trying to woo back a girl." In explaining the concept of the video, Bieber said, "It starts off, I really like this girl, but we didn't [get] along; we couldn't be together. Basically I want her back and [I'm] kind of going through the whole thing. I'm chasing her around, trying to get her, and she's kind of playing hard to get, but I'm persistent. I keep going." Singer and actress
Jasmine Villegas portrays Bieber's love interest in the video. Bieber's friends, Young Money artists
Drake and
Lil Twist also appeared in the video, along with
Tinashe and jerkin' crew The Rangers. The MTV review goes on to say, "most of the video takes place in the bowling alley, there are also scenes of Bieber in other settings, hanging out with Luda, doing the moonwalk, messing with his hair and mugging for the camera. During the video Bieber's friends and
Villegas's friends have several dance offs and Villegas eventually smiles at him. Regardless of his crush's apparent frustration with him, Bieber eventually wins her over. The video concludes with the pair walking off into the night holding hands." In July 2010, the video became the most viewed video in
YouTube history until it was surpassed by
Psy's hit single, "
Gangnam Style", in November 2012. The video received 7.7 million views within its first seven days. As of January 2026, the video has received over 3.5 billion views on the video-sharing website
YouTube. It was also the
most disliked video of all time (briefly surpassed by "
Friday" by
Rebecca Black upon that video's release in 2011).
Baby's music video held the record for the most disliked video for over 7 years, until it was surpassed in December 2018 by
YouTube Rewind 2018: Everyone Controls Rewind (the current most disliked video). The video currently sits as the fourth most disliked YouTube video. ==Live performances==