The Birds received mixed reviews upon its initial release.
Bosley Crowther of
The New York Times was positive, calling it "a horror film that should raise the hackles on the most courageous and put goose-pimples on the toughest hide". Crowther was unsure whether the birds were meant to be an allegory because "it isn't in Mr. Hitchcock's style to inject allegorical meanings or social significance in his films", but he suggested that they could represent the
Furies of Greek mythology who pursued the wicked upon the earth. The original story's author
Daphne du Maurier disliked the film because Hitchcock changed the location from a farm in England to a sleepy beach community in Northern California.
Andrei Tarkovsky considered it a masterpiece and named it one of the 77 essential works of cinema.
Stanley Kauffmann of
The New Republic called
The Birds "the worst thriller of his [Hitchcock's] that I can remember".
Richard L. Coe of
The Washington Post called it "gorgeous good fun" in the vein of Hitchcock's earlier black comedy
The Trouble with Harry, adding: "I haven't had this kind of merriment since
King Kong toppled from the Empire State Building".
The Monthly Film Bulletin wrote: "For all the brilliance of scenes like the attack down the chimney, one rarely has a chance to suspend disbelief", but the review still thought that "there is still a great deal more to enjoy than carp at". The film ranked second on
Cahiers du Cinémas
Top 10 Films of the Year List in 1963.
Andrew Sarris of
The Village Voice praised the film, writing: "Drawing from the relatively invisible literary talents of Daphne du Maurier and Evan Hunter, Alfred Hitchcock has fashioned a major work of cinematic art". Philip K. Scheuer of the
Los Angeles Times was among the critics who panned the film, writing that Hitchcock "was once widely quoted as saying he hated actors. After his 1960
Psycho and now
The Birds, it must be fairly obvious that he has extended his abhorrence to the whole human race. For reasons hardly justified either dramatically or aesthetically, the old master has become a master of the perverse. He has gone all out for shock for shock's sake, and it is too bad".
Variety published a mixed assessment, writing that while the film was "slickly executed and fortified with his characteristic tongue-in-cheek touches", Hitchcock "deals more provocatively and effectively in human menace. A fantasy framework dilutes the toxic content of his patented terror-tension formula, and gives the picture a kind of sci-fi exploitation feel, albeit with a touch of production gloss".
Brendan Gill of
The New Yorker called the film "a sorry failure. Hard as it may be to believe of a Hitchcock, it doesn't arouse suspense, which is, of course, what justifies and transforms the sadism that lies at the heart of every thriller. Here the sadism is all too nakedly, repellently present". It is the only Hitchcock movie to have been featured in
Mad (as "For the Birds", issue 82, October 1963, by
Mort Drucker,
Arnie Kogen, and
Lou Silverstone). In the
Mad spoof, it is "revealed" that the birds are controlled by
Burt Lancaster as revenge for his not having won an
Academy Award that year for his starring role in
Birdman of Alcatraz. The film's first television broadcast was in Canada on
CTV television on December 30, 1967. Its subsequent U.S. appearance was on
NBC television on January 6, 1968, and became the most-watched film on television to that time, surpassing
The Bridge on the River Kwai with a
Nielsen rating of 38.9 and an audience share of 59%. The record was beaten in 1972 by
Love Story. On
Metacritic, it has a score of 90 out of 100, based on reviews from 15 critics. Film critic
David Thomson refers to it as Hitchcock's "last unflawed film". Italian film maker
Federico Fellini ranked the film among his top ten favourite films of all-time list.
Akira Kurosawa included the film in his Top 100 Favourite Films of All Time list. In 2000,
The Guardian ranked the scene where the crows gather on the climbing frame at No. 16 on their list of "The top 100 film moments". The scenes where birds are attacking humans viciously were collectively ranked at No. 96 on
Bravo's
The 100 Scariest Movie Moments. In 2021, the film was ranked at No. 29 by
Time Out on their list of "The 100 best horror movies". The film was honored by the
American Film Institute as the
seventh greatest thriller in American cinema.
Accolades At the
36th Academy Awards, the film's special effects supervisor,
Ub Iwerks was nominated for an
Academy Award for
Best Special Effects She also received the
Photoplay Award as Most Promising Newcomer. The film ranked No. 1 of the top 10 foreign films selected by the
Bengal Film Journalists' Association Awards. Hitchcock also received the Association's Director Award for the film. It also won the
Horror Hall of Fame Award in 1991. In 2016,
The Birds was deemed "culturally, historically, or aesthetically significant" by the United States
Library of Congress, and selected for preservation in its
National Film Registry. == Legacy ==