"Miss Prada" and conception Miller says that Joanne's creation was inspired by videos made by
YouTube personality
Cara Cunningham, mainly her video "Leave Britney Alone". She was initially created as the character "Miss Prada", Joanne's appearance typically includes a
fur coat and a mid-length blonde
wig. In May 2016, Miller was emailed by an anonymous person claiming to work for Twitter, who would "
verify" his account if he provided certain information. However, the anonymous person deleted Joanne's account instead. The person asked for $500 in return for the Twitter account, which Miller refused to pay. Eventually, the Twitter handle was returned to Miller and was also verified. In August 2016, Miller joined the entertainment network
Super Deluxe to begin creating a series of videos starring Joanne the Scammer. The first, entitled "Caucasian Living with Joanne the Scammer", stars actress
Chelsea Peretti. Miller also starred in an 8-minute long
Thelma & Louise-themed short entitled "Khadi & Joanne", which also starred internet personality and comedian
Khadi Don, and was produced by Super Deluxe as well.
Reception Joanne the Scammer has received attention from various notable figures such as
Selena Gomez,
Teyana Taylor,
Ariana Grande,
Amber Rose, Miller co-hosted
Amber Rose's annual
SlutWalk Festival in 2016.
The Fader describes Joanne as "a fiercely independent hot mess who goes to obscene, hilarious lengths to look out for herself" and "a byproduct of how frightening and lonely the world can feel".
Teen Vogue describes the character as "a self-proclaimed 'messy b*tch who lives for the drama'".
The Huffington Post says that Joanne gained popularity through "
embezzlement and offensive remarks".
BuzzFeed called her "a hilarious and compelling character that has become wildly popular on Twitter". The character also appeared in
Fergie's
music video for "Tension". The character had a cameo appearance in Tyler Perry’s
A Madea Family Funeral. ==References==