Buddleja davidii cultivars are widely cultivated worldwide as ornamental shrubs and for the value of their flowers as a
nectar source for many species of
butterfly. However, the plant does not provide food for butterfly larvae, and buddlejas might out-compete the host plants that caterpillars require. The species and its cultivars are not able to survive the harsh winters of northern or
montane climates, being killed by temperatures below about . Younger wood is more
floriferous, so even if frosts do not kill the previous year's growth, the shrub can be hard-pruned in spring once frosts have finished, to encourage new growth. The removal of spent flower panicles may be undertaken to reduce the nuisance of self-seeding and encourage further flower production; this extends the flowering season which is otherwise limited to about six weeks, although the flowers of the second and third flushes are invariably smaller.
Hardiness:
USDA zones 5–9. There are approximately 180
Buddleja davidii cultivars, as well as numerous hybrids, including with
Buddleja globosa and
Buddleja fallowiana grown in gardens. Some cultivars are of a dwarf habit, growing to no more than . A plant-evaluation manager at the
Chicago Botanic Garden in
Glencoe, Illinois (USDA Hardiness zone 5b) rated nearly 50
Buddlejia varieties and cultivars during a six-year trial period, with a summary in 2015 of the characteristics of each and the study's findings. University studies have suggested that nectaring butterflies have greater preferences for some
Buddleja cultivars than for others, with
Lo & Behold 'Blue Chip' and 'Pink Delight' heading a list of eleven. Other notable cultivars and hybrids include
'Golden Glow' and
'Silver Frost'. ==Invasive species==