Ashbee set up his
Guild and School of Handicraft in 1888 in London, while a resident at
Toynbee Hall, one of the original
settlements set up to alleviate
inner city poverty, in this case, in the slums of
Whitechapel. The fledgling venture was first housed in temporary space but by 1890 had workshops at Essex House,
Mile End Road, in the
East End, with a retail outlet in the heart of the
West End in fashionable
Brook Street,
Mayfair, more accessible to the Guild's patrons. The School closed in 1895, which Ashbee blamed on "the failure of the Technical Education Board of the
L.C.C. to keep its word with the School Committee and the impossibility of carrying on costly educational work in the teeth of state aided competition." The following year the L.C.C. opened the
Central School of Arts and Crafts. One of Ashbee's pupils in Mile End was
Frank Baines, later Sir Frank, who was enormously influential in keeping Arts and Crafts alive in 20th-century architecture. In 1902 the Guild moved to
Chipping Campden, in the
Gloucestershire Cotswolds, where a sympathetic community provided local patrons, but where the market for craftsman-designed furniture and metalwork was saturated by 1905. The Guild was liquidated in 1907. The Guild of Handicraft specialised in metalworking, producing jewellery and enamels as well as hand-wrought copper and wrought ironwork, and furniture. (A widely illustrated suite of furniture was made by the Guild to designs of
M. H. Baillie Scott for
Ernest Louis, Grand Duke of Hesse at
Darmstadt.) The School attached to the Guild taught crafts. The Guild operated as a co-operative, and its stated aim was to: Ashbee himself often designed objects to be made of silver and other metals: belt buckles, jewellery, cutlery and tableware, for example. Among the pioneers of artistic jewelry, Ashbee emphasized that the value of an ornament lay in its artistic quality rather than the material’s commercial worth. His designs featured nature-inspired motifs like carnations, roses, and violets, often crafted in silver with a subdued polish that evoked the rich tone of antique silver. Ashbee also incorporated semi-precious stones, such as amethysts, amber, and rough pearls, not for their intrinsic value, but to add subtle color and decorative effect. ==Architecture and design in Europe==