Critical response Following the show's premiere episode, film critic Igor Tomljanović, writing for
Index.hr, praised Lucija Stanković's performance as Eva, and noted that the
narrative structure employed in
Sram is an innovation in Croatian filmmaking.
Elles Mia Rendić praised the show's authentic portrayal of teenagers in Croatia and their struggles, saying: "Not only does [Eva] face the problem of a new school, but she also acts like a normal teenager, bringing a boyfriend home when there is 'no one there', going to Medika and helping a girl she meets in the club's bathroom, which will definitely remind you of your own experiences." Lucija Tunković of also praised the authentic portrayal of Croatian teenagers and made a pun that
Sram is one of rare Croatian shows that don't make her feel shame: "I would much rather praise an original concept, but I hope that the experience of working on this project will be the first in
a series of dominoes that will ultimately change the Croatian television landscape for the better." Writing for
Tportal.hr, Bojan Stilin wrote that, "at a time when, in terms of drama series [...], domestic TV channels have no other content than marathon soap operas, it is very refreshing to see something that communicates with global reality of TV. The fact that it was made under license is not crucial in this case – if we are not already able to produce something of our own, it is better to buy it and adapt it properly." Stilin also praised the language of the show and its choice to eschew
HRT's
linguistic purism. On the other hand, Josip Bošnjak, also writing for Index.hr, was far more critical of the show and HRT. He criticized the price paid for obtaining the adaptation licence, and claimed that the original series' plot isn't faithful to
Croatian culture: "Is the public service, responsible for promotion and maintenance of Croatian culture, trying to convince us that... there isn't any interest for serious depictions of Croatian culture? Like, yikes! Norwegianly yikes, at that. Paid 915,793.25
euros." Tomislav Čadež of
Jutarnji list criticized the series' focus on Zagreb, asking: "Do they watch this in
Dalmatia too?" Writing for
Vogue Adria ahead of the show's second season, Sonja Knežević drew comparisons between the show's aesthetic and that of
Euphoria, curating a gallery that showcased the most notable outfits from the first season. Knežević noted that the characters' fashion choices evoke stylistic elements reminiscent of
Sex and the City. In a June 2025 review of the second season's eighth episode, Knežević described it as one of the most powerful and important in the series, praising its raw and empathetic portrayal of Nora's trauma. She commended the show for moving beyond teen drama clichés to responsibly depict serious issues like
drink spiking, emotional aftermath, and the importance of support and communication. Writing for
Novosti, Boris Rašeta admitted his initial skepticism around the series' good reviews. He, however, realized that the series was of high quality after watching the second season's second episode. He praised the young actors as "surprisingly good, not suffering from stiffness or
overacting", singling out Tin Lekić's "convincing" portrayal of Roko.
Audience Television On HRT, the first season of
Sram drew up to 324,487 viewers for its most-watched episode. On the
HRTi platform, the first season recorded more than 236,000 video-on-demand streams. With a reach of 9.01% and an average rating of 4.56%, the first season ranked as the third most-watched original drama or comedy series on HRT.
Social media According to HRT, the series' premiere episode accumulated a total of 2.5 million views across social media during the first week after its release. In the first two weeks after the premiere, the number of views on all digital platforms had risen to 11 million. By 10 December 2024, following the release of the seventh episode, the series drew an audience of 3.8 million unique viewers across YouTube,
Instagram, and
TikTok. The positive response the series received online after the release of the first episode made headlines in
Jutarnji list,
Slobodna Dalmacija, and Index.hr. By 30 December 2024, upon the conclusion of the first season,
Sram accumulated 64 million views, 2 million interactions, and a combined reach of 6 million unique viewers across YouTube, Instagram and TikTok. For the release period of the second season, CGM Films monitored
social media views and
user engagement from 12 April to 1 July 2025. During this period, the series garnered 140 million views on YouTube, Instagram and TikTok combined, reflecting a 101% increase compared to the data published for the first season. The official Instagram profile for the character of Nora Klarić Selem, the central character of the second season, reached 100,000 followers by the season's conclusion.
Accolades At the NEM Awards 2025 in Zagreb, on 11 December,
Sram received a special mention in the Best Finished TV Series in
the CEE category. ==Music==