On May 1, 2020, Drake released his mixtape
Dark Lane Demo Tapes, which was announced mere hours before its release. In the mixtape announcement shared on his Instagram account, Drake revealed that his sixth studio album, then untitled, would be released sometime in the third quarter of 2020. Although the album was not released that summer, the non-album single "
Laugh Now Cry Later" featuring
Lil Durk was released in August. On October 24, a teaser trailer for the album was released, revealing that the album was to be released in January 2021. American football player
Odell Beckham Jr. later said it would be released on January 1, 2021, which later went unreleased. The teaser referenced covers of Drake's previous albums and mixtapes:
So Far Gone (2009),
Take Care (2011),
Nothing Was the Same (2013) and
Dark Lane Demo Tapes (2020). On March 5, 2021, Drake released an extended play titled
Scary Hours 2, a sequel to
the 2018 EP, to generate further anticipation for the upcoming album. The EP included three songs, and includes guest appearances from
Lil Baby and
Rick Ross. In April, Drake appeared on the
YSL Records song "
Solid" with
Gunna and
Young Thug. The song was originally intended for
Certified Lover Boy, but because the album was postponed, Drake gave the song to Gunna. On June 13, 2021, Drake revealed on
Caffeine.TV that he would be releasing the album before the end of summer. Making an appearance on
Fri Yiy Friday on July 30, a radio show on
Sirius XM channel Sound 42, Drake revealed that
Certified Lover Boy "is ready. [I'm] looking forward to delivering it". On August 27, the album's release date of September 3 was revealed during a teaser aired on
ESPN's
SportsCenter. Drake later confirmed the date and revealing the album artwork on August 30. That same day, billboards featuring lyrics from the album were plastered around Drake's hometown of Toronto. On September 1, two days before the album's release, billboards were placed throughout the United States, Canada, and Nigeria revealing the album's featured artists according to their hometown. An Atlanta billboard announced
21 Savage,
Future, Lil Baby, and Young Thug, a Chicago billboard announced Lil Durk, and a New York City billboard announced "the GOAT", which was assumed, and later confirmed, to be
Jay-Z. A Memphis billboard announced
Yebba and
Project Pat, while
Tems was announced on a Lagos billboard. Both
Giveon and
Ty Dolla Sign were announced on a California billboard. As the reveal continued, a Cleveland billboard announced
Kid Cudi, a Miami billboard announced
Rick Ross, cited as "the biggest boss", a Houston billboard announced
Travis Scott, referred to as "the hometown hero", and another Toronto billboard announced
Lil Wayne, who Drake coined as the "best rapper alive". "
Way 2 Sexy" was released as the album's lead single on September 3, 2021, as well an accompanying music video. The song peaked at number one on the
Billboard Hot 100. "
Girls Want Girls" featuring Lil Baby, was released to
rhythmic contemporary radio on September 28, 2021, as the album's second single, the song peaked at number two on the
Billboard Hot 100. The song peaked at number four on the
Billboard Hot 100. ==Artwork==