In northern European countries, cod liver oil had a long history of folklore medical uses, including applied to the skin and taken orally as a treatment for
rheumatism and
gout. In the 1800s, cod liver oil became popular as a bottled medicinal product for oral consumptiona teaspoon a daywith both pale and brown oils being used. The trigger for the surge in oral use was the observation made in several European countries starting with Germany in the 1820s and spreading to other countries into the 1860s that young children fed cod liver oil did not develop
rickets. leading to the identification and naming of the responsible vitamin in 1922. In 1914, American researchers
Elmer McCollum and
Marguerite Davis had discovered a substance in cod liver oil which later was named "
vitamin A".
Edward Mellanby, a British researcher, observed that dogs that were fed cod liver oil did not develop rickets, and (wrongly) concluded that vitamin A could prevent the disease. In 1922, McCollum tested modified cod liver oil in which the vitamin A had been destroyed. The modified oil cured the sick dogs, so McCollum concluded the factor in cod liver oil which cured rickets was distinct from vitamin A. He called it vitamin D because it was the fourth vitamin to be named. Once discovered, vitamins were actively promoted in articles and advertisements in ''
McCall's, Good Housekeeping'', and other media outlets. Marketers enthusiastically promoted
cod-liver oil, a source of vitamin D, as "bottled sunshine", and bananas as a "natural vitality food". ==Manufacture==