Background in
Riyadh,
Saudi Arabia. In early 2018, the American
professional wrestling promotion WWE began a 10-year strategic multiplatform partnership with the
General Sports Authority in support of
Saudi Vision 2030,
Saudi Arabia's social and economic reform program. The first
pay-per-view (PPV) and
WWE Network event under this partnership, the
Greatest Royal Rumble, was held at the
King Abdullah Sports City's King Abdullah International Stadium in
Jeddah on April 27. On September 17, 2018, a follow-up titled Crown Jewel was announced to take place on November 2 and feature wrestlers from the
Raw and
SmackDown brand divisions. It was originally to take place at the
King Fahd International Stadium in
Riyadh, but was later changed to the
King Saud University Stadium, also in Riyadh. In 2015, WWE terminated
Hulk Hogan's contract due to a report by the
National Enquirer and
Radar Online of a partially racist rant made by Hogan on his controversial leaked
sex tape; he was heard expressing disgust with the notion of his daughter dating black men, referenced by the repeated use of the
racial slur "
nigger". On July 15, 2018, after a three-year suspension, the company reinstated Hogan into the
WWE Hall of Fame, and on October 31, it was announced that Hogan would be the host of Crown Jewel.
Storylines The event comprised 12 matches, including one on the Kickoff pre-show, that resulted from scripted storylines. Results were predetermined by WWE's writers on the Raw and SmackDown brands, while storylines were produced on WWE's weekly television shows,
Monday Night Raw and
SmackDown Live. At
SummerSlam,
Brock Lesnar defended the
Universal Championship against
Roman Reigns. Before the match began,
Braun Strowman came out and announced that he would be cashing in his
Money in the Bank contract on the winner. During the match, however, Strowman was incapacitated by Lesnar, preventing him from cashing in. The distraction allowed Reigns to defeat Lesnar and win the championship, ending Lesnar's 504-day reign. The following night on
Raw, Raw General Manager
Kurt Angle told Lesnar's advocate
Paul Heyman that although Lesnar had a contractual rematch, it would not occur for an indefinite period of time, as he preferred a fighting champion like Reigns. The following week, Strowman announced that he would be cashing in against Reigns at
Hell in a Cell inside the
namesake structure. At the event, Lesnar interfered in the match by kicking in the cell door and attacking both men, rendering them unable to continue, thus ruling the match a no contest and Reigns retained the championship. The following night on
Raw, both Reigns and Strowman called out Lesnar, resulting in Acting Raw General Manager
Baron Corbin scheduling a
triple threat match between Reigns, Strowman, and Lesnar for the Universal Championship at Crown Jewel. On the October 22 episode of
Raw, however, Reigns relinquished the title after announcing that his
leukemia, which had been in remission since late 2008, had legitimately relapsed. This turned the scheduled triple threat match into a singles match between Lesnar and Strowman for the now vacant title. In February 2019,
Fightful reported that prior to his leukemia diagnosis, Reigns had informed
Vince McMahon and WWE officials that he would not be taking part in the Crown Jewel PPV due to the
controversy surrounding the event. On September 17, WWE scheduled the
WWE World Cup for Crown Jewel, an eight-man tournament to "determine the best in the world" with four wrestlers representing Raw and SmackDown each, all from the
United States of America. On the October 8 episode of
Raw, for his accomplishments in WWE,
John Cena was announced as the first entrant to represent Raw, despite being a non-exclusive wrestler who could appear on Raw and SmackDown. That same episode, a 10-man battle royal commenced where the winner would be added to the tournament. Acting Raw General Manager Baron Corbin took part with nine local competitors, but was lastly eliminated by a returning Kurt Angle, disguised as
The Conquistador, thus Angle won the battle royal to qualify for the tournament. Two more qualifiers were decided on the October 9 episode of
SmackDown, where
Jeff Hardy and
Randy Orton qualified for the tournament by defeating
Samoa Joe and
Big Show, respectively. Raw's final two qualifiers were decided on the October 15 episode of
Raw, where
Seth Rollins and
Dolph Ziggler qualified by defeating
Drew McIntyre and
Dean Ambrose, respectively. SmackDown's final two qualifiers were decided on the
SmackDown 1000 special, where
The Miz and
Rey Mysterio, the latter making his full-time WWE return, qualified for the tournament by defeating
Rusev and
Shinsuke Nakamura, respectively. On the October 29 episode of
Raw, Acting Raw General Manager Baron Corbin replaced Cena with
Bobby Lashley after praising Lashley's post-match attack on
Finn Bálor earlier that night. In storyline, Corbin replaced Cena as he did not technically qualify for the tournament. In reality, Cena
legitimately refused to participate due to the controversy surrounding the event. On the October 30 episode of
SmackDown, SmackDown Commissioner
Shane McMahon gave his four participants an ultimatum: if their finalist were to lose, they would be fired from SmackDown. At
Super Show-Down,
AJ Styles defeated Samoa Joe by
submission in a
no countout,
no disqualification match to retain the
WWE Championship, while
Daniel Bryan defeated The Miz to earn a future WWE Championship match. Following Bryan's win, SmackDown General Manager
Paige announced that he would receive his title match against Styles at Crown Jewel. However, after the two had a heated exchange on the October 30 episode of
SmackDown, Commissioner Shane McMahon announced that their championship match would take place that night, where Styles successfully retained after submitting Bryan with the "Calf Crusher". Moments after the match concluded, Joe attacked both men, choking each out with the "Coquina Clutch". Enraged, Styles demanded to face Joe at Crown Jewel with the title on the line, and Paige reluctantly made it official. At Super Show-Down,
Triple H defeated
The Undertaker in a no disqualification match. After the match, Triple H and Undertaker, along with
Shawn Michaels and
Kane, who were in the respective corners of Triple H and Undertaker, showed mutual respect for one another until Undertaker and Kane attacked Triple H and Michaels. On November 1, it was announced that
Shinsuke Nakamura would defend the
United States Championship against Rusev on the event's Kickoff pre-show. ==Event==