During the mid 1990s, Japanese gaming company
Tecmo was in financial trouble as the company invested heavily in sports games for years, but faced tough competition from
EA's rise during that period. After three consecutive years of losses, Tecmo was on the verge of bankruptcy by 1995 and was in desperately need of a new game to turn things around. Seeing how popular
Sega's
Virtua Fighter series and their
Sleepwalker America racing game was in Japan at the time, the management asked
Tomonobu Itagaki to create either a fighting or racing game similar to either
Virtua Fighter or
Sleepwalker America. Itagaki ultimately chose to create a fighting game and was a fan of
Virtua Fighter, but he wanted
Dead or Alive to stand out among the competition. This included a strong emphasis on being fast-paced and being provocative, as Itagaki believed entertainment needed both violence and sexuality to truly be entertainment. All the animations in the game were created using
motion capture. Some staff members had worked on Tecmo's first fighting game,
Tōkidenshō Angel Eyes, and are credited for both games. The original game, which runs on the
Sega Model 2 arcade board, the same arcade board that
Virtua Fighter 2 ran on, had
polygonal modeled backgrounds.
Dead or Alive was unveiled alongside
Jaleco's
Super GT 24h at the February 1996 AOU show as part of Sega's announcement that they were licensing their Model 2 hardware to
third-party companies. It was released worldwide in November 1996. but did not come to fruition.
Dead or Alive was instead ported to the
Sega Saturn exclusively for the Japanese market in 1997. The Japanese release was originally set for December, but the developers finished the conversion ahead of schedule and it was released on October 10.
Acclaim intended to bring the Saturn version to the UK by Christmas 1997, but due to the Saturn's poor market performance in Europe and North America, and with the Saturn's popularity in Japan on the decline by the end of 1997, plans for a European and North American release were canceled. The Saturn conversion uses
bitmaps and
parallax scrolling in the same fashion as the Saturn version of
Virtua Fighter 2. It also includes a new rendered intro and tournament and training modes. Most of the PlayStation version's development team had worked on the original arcade version. Tecmo released for the arcades in Japan an upgrade titled
Dead or Alive++, which was based on the PlayStation version with slightly updated gameplay that was later expanded for the sequel,
Dead or Alive 2.
Digital release On December 8, 2008, the PlayStation version of
Dead or Alive was made available as a downloadable game for the
PlayStation 3 on the Japanese
PlayStation Network. == Reception ==