Momoko Ryugasaki is a high school student who admires the
Rococo style and
Lolita fashion. In contrast to her idyllic lifestyle, she is forced to flee her hometown
Amagasaki to live in her grandmother's house in
Shimotsuma,
Ibaraki Prefecture, after her father, a former member, ran into legal trouble from selling
counterfeit Versace apparel. Initially, Momoko is excited to move closer to Tokyo, where her favorite clothing brand
Baby, the Stars Shine Bright is located, but she is dismayed at discovering Shimotsuma is a rural, countryside town. When she runs out of spending money, she resorts to selling her father's remaining merchandise. Ichigo Shirayuri, a member of the
all-female biker gang Ponytails who goes by the name "Ichiko", visits Momoko frequently to purchase clothing for her gang. Despite their opposite personalities and interests, the girls develop an unlikely friendship. When Momoko runs out of merchandise to sell, Ichiko takes her to parlors for more spending money. Momoko hits the jackpot, which draws the attention from the manager, but Ryuji comes to their defense. Ichiko falls in love with him, but she learns that he is the fiancé of Akimi, the Ponytails' leader. When Momoko tells Ichigo about her day trips to visit the Baby, the Stars Shine Bright store in Tokyo, Ichiko mentions that she would like to visit Emma, an embroidery service located in the same area, as she plans on getting her coat embroidered to honor Akimi's marriage and retirement from the Ponytails. When the two visit Tokyo, Momoko's embroidery work catches the attention of Akinori Isobe, the founder of Baby, the Stars Shine Bright. Meanwhile, to Ichiko's disappointment, Emma has permanently closed, but Momoko offers to embroider her jacket instead. Isobe later contacts Momoko and commissions her to embroider a jumper skirt for the store's display. She completes the embroidery on both the jumper skirt and Ichiko's jacket in three days. While visiting Baby, the Stars Shine Bright to drop off the jumper skirt, Ichiko is asked to model for the brand's catalog after one of their models is injured. At Isobe's advice, Ichiko pursues a part-time modeling career. Momoko, on the other hand, turns down Isobe's suggestion to work for Baby, the Stars Shine Bright but decides to become Ichigo's manager. Under Miko's new leadership, the Ponytails are unhappy with Ichiko becoming a model. Likewise, Ichiko is unsatisfied with the direction of the Ponytails and decides to quit the gang. As punishment for deserting the Ponytails, they challenge her to a fight, which Momoko overhears Ichiko accepting over the phone. Concerned for Ichiko, Momoko locates their fight and causes the Ponytails to flee by throwing her grandmother's scooter and water balloons at them. The two girls ride home on Ichiko's motorbike. ==Media==