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Ian Berry (artist)

Ian Berry, previously known as Denimu, is a British born artist based in Poplar, East London, who creates artwork solely from denim. Berry re-uses jeans, jackets, and other denim clothing to create portraits, landscapes and other unique works. In 2013, Berry was named as one of Art Business News's "30 under 30" influential artists in the world".

Early life and career
Berry was born in Huddersfield, Kirklees, England in 1984, and has lived in Landskrona, Sweden Berry began experimenting with art while at university and then while working at TMW as an art director. In advertising he worked on brands like the RAF, Nissan, Guinness, British Airways and Talisker whisky. After first experimenting with denim at the end of university, he carried on while working as an art director in London, and then left to work in Australia. Berry started to work full-time on his artwork when he moved to Sweden from Australia. == Medium ==
Medium
Berry works with textile, denim, stating in a Selvedge Magazine interview how 'you can't mix denim like you can paint'. The idea for his denim artwork came from a simple observation while at his family home in Huddersfield. His mother knew he was never moving home so had cleared and sorted some of his room. There was a pile of denim where he noticed the different shades of indigo. Berry started to think of his relationship with denim and remembered a time when he was 14 and had to wear cords at a family party, and when he got there everyone was wearing jeans and even now, he says it is the only material he feels comfortable wearing and so it became the only medium he felt comfortable using. Even at touching distance, many viewers don't realise that they are looking at many layers, and shades, of denim jeans. Many people compare it to Photorealism, but just with denim, not paint, 'your first impression is that of an indigo coloured oil painting, or a photograph in blue.' In reality, Berry's pieces are very layered and three dimensional, something that gets lost once viewed online or in print. Fellow artist Colin Fraser has said that Berry "uses denim as a painter uses paint, but with a difference: he makes what I call 'denImages'. The entire surface of these works is made from denim. The scissors are Ian's paint brush and he handles them with virtuosity." In each work, the artist carefully selects denim samples that he cuts, trims, tears and then glues to create works of depth and space. This depth pushes the boundaries of conventional central perspective by building up layers that reach out from the picture plane and draw us in to look again. Berry has a studio in Poplar, East London where he has thousands of pairs of jeans organised in a palette from light to dark, he gets many donations from brands, denim mills, as well as looking in charity shops, vintage store yet start with his own jeans, then his friends, then their friends. Now he gets packages from around the world It is often said that denim is the most democratic of fabrics, and he really feel like that he can tap into this, and he can communicate with people as there is something about the denim that draws them in, even if they find the work unusual, it is still something familiar. You don't need to be a connoisseur to enjoy denim, anyone can wear it he says. While it started as a very rural material, 'I feel now it is a very urban one, and the layers of urban life is what interests me and what I portray, so what better material is there to depict our contemporary life, than with the material of our time.' Berry does base his work of photography, photographs that he took and set up the scene. == Work ==
Work
Berry lives in London and portrays the city he is surrounded by depicting the changing urban life Collage, and while not using quilting techniques many quilters follow Berry and he is often mentioned in that context. Behind Closed Doors Berry's 2016 London solo show was a success. The gallery had said "it's easy to get carried away with the novelty of the medium and forget that, first and foremost, Ian Berry is an artist with something to say. Well, in this two-part show he is speaking loud and clear". Art Critic Tabish Khan wrote it was a top 5 London Exhibition for Fad magazine 'What Berry can do with denim is astonishing. He creates multi-layered paintings, his attention to detail is superb and this exhibition is an impressive feat'. My Beautiful Laundrette By the end of the 1970s, there were around 12,500 launderettes in the country. That number has now slumped to 3,000, with 450 in London. During one photoshoot, Berry went back to a launderette he had only visited on a recce the week before only to discover it boarded up. Berry portrayed the interior of launderettes in Crisp Street Market, Poplar, Bow, Ladbroke Grove and Holloway Road in London. The body of work was a comment on the declining launderettes and what they meant to the community they served. The title of the show was borrowed from a film based on the screenplay of Hanif Kureishi, and shot in the mid 80s. My Beautiful Laundrette, directed by Stephen Frears, captured a mood London at the time, the cultural tensions and the economic change but central to the film was the laundrette, one scene depicts a crowd of customers gathering outside, impatient to be let in. Laundrettes are now no longer like this. The 'showstopper' Secret Garden This interactive installation, titled the Secret Garden, was a piece that the viewer could walk through, on top of a denim path that was filled with various flowers and plants, from roses to cacti, wisteria to chrysanthemum that hung down like a trellis. It was shown at the Children's Museum of the Arts New York in 2017. The installation for the Bridge Project was inspired by thinking of childhood. Immediately Berry thought of playing outside at his Yorkshire hometown. He believed children play less outside and interact and look less at the nature around. Children have new technology with iPads. He had stated that while he was making the Behind Closed Doors piece, he was thinking of a woman with a perfect home but the children had grown up, leaving the nest empty. The home depicted in the picture, there was a garden at the back. It made him think of the garden being full of the laughter of kids playing once upon a time and now the empty nest. As children would come to the garden in denim with their parents he wanted them to look at being in a garden differently and as in New York seek out a Community Garden together. He wanted to draw attention to the community gardens as a meeting place and a location to enjoy being outside. Berry also used some of the last fabric that the USA had produced to make the installation. After 112 years of production, Cone Mills, a historic denim mill in America, announced it would close its White Oak plant in North Carolina. As the last major manufacturer of selvage denim in the United States, its final products served as relics for newer generations to learn about in this exhibition. It was also used as an example of sustainability. Berry worked with Tonello, the Italian laundry manufacturer and technology company. He used their laser machines in this work to cut many of the pieces made for the trellis, and used the ozone washing to colour the denim. These are now some of the new tools for the denim industry. In the opening to the garden, Berry shows a cotton plant and explained that this is where the jeans we wear first comes from. The headline was from plants to pants, to plants again. it was chosen as a top exhibition to see by Tabish Khan writing for Londonist. Record Store In 2013 Berry turned the gallery into a vintage record store. It was in response to the changing High Street and the loss of a lot of independent Record Stores in the UK, where many in the music community and like minded people would meet. The whole of the gallery window was turned into a vinyl store. It was filled with records, tee shirts, records and framed albums. It wasn't just any albums however, they were all chosen for their connection to the denim story. Rock and Roll music and denim have gone together through time. With Elvis to heavy metal, Bob Dylan, hippies and punk, the pioneers of youth music have worn jeans. Many of the most famous album covers of all time feature this artisan fabric: the Rolling Stones' Sticky Fingers, and Bruce Springsteen's Born in the USA for example. In 1975, the musicians who hung around a New York bar called CBGB started to crop their hair and rip their jeans. The look was spotted by musician and designer Malcolm McLaren, who adapted it into punk back in London with the Sex Pistols. Berry was portraying much of this history. He spoke with Robert Elms about the albums, who he had met most of the people and bands depicted in the albums. Warhol said of the denim: "I wish I could invent something like blue jeans. Something to be remembered for". Of course, he went on to design the jeans close-up cover for the Stones' Sticky Fingers album. In 2018, Berry brought the Record Store back together in the US to make a whole high street, including the launderette (changed to Laundromat) and the Secret Garden (changed to a community garden) together with a gallery showing some of Berry's pieces. and the CCTV Surveillance piece. == Portraits ==
Portraits
Berry has made many portraits but has turned down most. He does portraits where the person has to have a connection to denim, and be respected and not just celebrity. Ayrton Senna Berry was commissioned to make a portrait of the late Formula One racing driver, Ayrton Senna, in 2015 to commemorate the 20th year of his passing. He immortalized Ayrton in denim, including jeans from the family of Ayrton who look after his legacy with the Instituto Ayrton Senna. The piece was unveiled in São Paulo, Brazil before the Grand Prix to the press and family and was met with positive reviews. The piece subsequently traveled around the world including to Amsterdam, Birmingham, Silverstone, Singapore, Rio, Barcelona Grand Prix, Turin at Adplog, at Williams, Hungary and Monaco Respected Motorsport journalist Maurice Hamilton said 'I'm not in the least surprised that Ayrton's sister, Viviane, found it difficult to contain her emotions when she saw the work for the first time during an official unveiling last year. And the nice thing is that the entire project has been associated with the Ayrton Senna Foundation, for which Viviane and the family continue to do such good work in the name of underprivileged children in Brazil. There's a short but moody video on YouTube showing the unassuming and hugely talented Berry at work.' At one Event in Birmingham there was an emotional showing and presentation of the people by many who knew Ayrton closely like David Coulthard, who replaced Ayrton in the team after he died in 1994, Allan McNish who had been his test driver as well as a former F1 driver and David Brabham who was in the same Imola race when Ayrton died. Paul Weaver at the Guardian called it '''Berry's finest creation and called the piece Stunning'''. He also spoke how Berry didn't sign the piece 'as it wasn't about me, its about Ayrton' but Ayrton's mother insisted he signed it. Berry liked the idea that it was the families jeans that made up his image, as they are the ones that are carrying on his legacy with the charity and also licensing and protecting his image. He also spoke how he had worked with denim brands, and was often seen in denim but what he especially loved is that like denim, Ayrton transcended so many people and demographics, but was ultimately a man of the people and denim represented that well. Debbie Harry In 2013 Luxottica launched a new Ray Ban Wayfarer, all made in denim and worked with Berry. At a launch party in New York Blondie performed and as part of the show a portrait of its leading lady, Debbie Harry was unveiled. Berry wanted to do the commission as Debbie Harry was a big part of the CBGB bands down the Bowery in the 70's. It was this group of bands that changed the history of music, but also denim. Debbie harry was also one of the first to be seen to wear double denim The portrait got rave reviews and reactions from the media on the opening night. Berry became friends with Blondie's Guitarist Tommy Kessler and made his jacket that he has worn on stage since 2013 including at glastonbury, UK. Giorgio Armani Berry was commissioned to do a portrait of Giorgio Armani for a birthday gift from the Creative Director. He is a big denim fan and had made a denim upholstery for a Diesel-edition Fiat 500 as well as a Smeg fridge all in denim. Vanity Fair magazine listed Elkann in its International Best Dressed List in 2008, and added him to its Best Dressed Hall of Fame in 2009. In an article with DuJour in 2013 Elkann said it was one of his 'prized possessions'. Eunice Olumbide MBE Berry made a portrait of his friend Eunice Olumbide in the year she got her MBE. Olumbide MBE is a Scottish model, film extra and curator. Berry made the piece for her Switch exhibition. The Exhibition was linked with Fuel Poverty Action a grassroots campaign taking action against mammoth fuel bills and working towards an affordable, sustainable and democratic energy system. Other Berry's early works have featured Icons of Denim such as James Dean and Marilyn Monroe, in fact one of the first pieces he did was of Debbie Harry, and he stated it was nice in later years to get the actually commission to do her portrait. Berry also went on to work with The Estate of James Dean and the James Dean Gallery to create a mural for Dean's hometown of Fairmount, Indiana. In the early years Berry did the portraits of the people because of their connection in the denim story. == Education ==
Education
Berry believes in art and creativity in education and has given a lot of time to schools, colleges and universities. He has given lectures all around the world and as well as in the UK; he has spoken in the US, Sweden, Brazil, Holland and gave workshops Many schools do projects on Ian Berry and children are inspired to make works in denim like him. Many education magazines have featured Berry's work including Scholastic, arts&activities, Science & Vie as well as National Geographic in Brazil and BBC Newsround in the UK. Berry was so committed to this cause that he exhibited at the Children's Museum of Art New York where he showed the Secret Garden in 2017. and when he found that many students were inspired to do his work, but didn't have the correct equipment, Berry arranged for many companies to step in and donate tools like scissors, denim and rotary cutters. Many children, parents and teachers send him examples of their work inspired from him. Most of Berry's family are or were teachers. == Denimu ==
Denimu
Berry dropped the Denimu name he had used at the beginning of his career. == References ==
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