Official advertising, guerrilla marketing in the UK ,
Leeds British creative agency Intro was responsible for the
Dig Out Your Soul promotion. Initially they were approached only for the album cover, for which the band chose Intro's creative partner
Julian House, who became the campaign's art director. Promotion in the United Kingdom included
television advertising and the use of
billboards throughout major cities in the UK. Advertising was also taken in national newspapers around the time of the album's release. The album was also advertised for free on social networking website, Myspace. The comedian
Russell Brand, a friend of
Noel Gallagher, lent his voice to the album's TV campaign. In London, Leeds, Glasgow, Brighton and Liverpool, coinciding with the launch of the album, the logo of the album appeared as a spray tag on pavements, including on the forecourt of the just newly opened
Shepherd's Bush station.
Busking in New York Sheet music and lyrics were given to several busking bands around the
New York area. It was reported through the band's official website that four songs ("The Turning", "(Get Off Your) High Horse Lady", "Bag It Up" and "
The Shock of the Lightning") were performed by the bands on the streets of New York. It was reported by
The New York Times that these buskers were selected after applying online through the band's official website. An official video from the band's website shows Gem Archer, Andy Bell and Liam Gallagher present during the rehearsals of the new songs.
Songbook To coincide with an "Oasis extravaganza" issue of
NME magazine on 16 September 2008, a free songbook was included which featured chords and lyrics to three songs: "Bag It Up", "The Turning" and "(Get Off Your) High Horse Lady". There are also various album and band images in the booklet. Also included is a CD-ROM with interviews from all band members, wallpapers, various competitions and a two-part video tutorial on how to play "Supersonic".
Other media "Bag It Up", "The Shock of the Lightning" and "Waiting for the Rapture" is featured as downloadable content in the Oasis Track Pack for
Guitar Hero World Tour. The rest of the album was made available on 29 January 2009. Additionally, "Falling Down" was featured as the opening theme song to the
anime series
Eden of the East. "The Shock of the Lightning", "I'm Outta Time" and "Falling Down" were released as singles. A remix version of "Falling Down" by
the Chemical Brothers was first released as a free-download in August 2008, followed by an official release in March 2009. An instrumental version of the album consisting of just the backing tracks was released by
Big Brother Recordings on 21 December 2011. == Reception ==